Cheryl Horsfall joined DDB New York in 2016 as the Executive Creative Director across all the healthcare, wellness and pharmaceutical work. A strong belief that healthcare work can improve life and longevity fuels her desire to keep pushing the boundaries of what can be achieved in this highly regulated category.

As an active member of the SXSW Interactive Advisory Board and the Television Academy, Cheryl maintains a strong interest in the role emerging technology can play in improving health outcomes and how nuanced storytelling is absolutely essential to delivering the right message to a target audience.

Cheryl holds a bachelor degree in both French and Advertising from the University of Texas at Austin, and still uses ya’ll to refer to a group of people.