Erik Vervroegen began his career as an Art Director in Belgium. Having been crowned best Belgian creative for several consecutive years, he decided to leave this environment which had become too comfortable for him. Thoroughly convinced that discomfort encourages creativity, he therefore threw himself into conquering South Africa. One year working at TBWA HUNT LASCARIS was sufficient to propel him to the position of highest ranked creative in the country. He then became Creative Director and repeated his feat the following year by receiving more awards than any other creative in South Africa. He then decided to follow Tony Granger to Bozell NY as Creative Director and helped to make Bozell one of the best creative agencies in the US by achieving 3rd place for "agency of the year" at the Cannes Awards in 2002. In January 2002, Erik Vervroegen became Executive Creative Director at TBWAParis. And in September 2003, President and Executive Creative Director. In barely two years, the agency became the 2nd best creative agency of the world (Gunn Report) thanks to its excellent creative results : Grand Prix Eurobest 2002 and 2004, Agency of the Year Eurobest 2002 and 2005, 10 Cannes lions including the Grand Prix Cannes 2003... Erik himself has been voted 3 years running Best Creative Director in France. In 2005, the agency won 15 Cannes lions, including the Press Grand Prix and was voted Agency of the Year for the 3nd year running.