After over 14 years’ communications experience with leading global brands, Effie now coordinates Hearst UK's PR and communications. She previously held the position of Communications Director at Bauer Media, leading its broadcast and then publishing arm, and she spent several years at the BBC as a journalist and working within its TV and radio businesses. Effie has led teams at many communications agencies, including Splendid Communications, Clarity, Weber Shandwick, Talk.Global and M&C Saatchi, working with some of the world’s biggest tech, media, FMCG, beauty and healthcare brands. Effie has worked with global brands including P&G, Coty, Unilever, Johnson & Johnson, Huawei, Samsung, Microsoft, Virgin Media, Coca Cola, Diageo and Pernod Ricard.