For the last seven years Manuel Frank has been leading Edelman’s creative, business across some of the agency’s most significant healthcare and pharma clients worldwide. He works on multimarket campaigns with teams of 50+ creatives, serving as global creative lead for AstraZeneca, being the driving creative force behind the award winning ”Patient Pathways” and the renowned health campaign “Please Touch” to create awareness and empathy for psoriasis patients in Germany. Manuel believes that creatives should have FOMO (fear of missing out) if they don’t work in healthcare today, as the sector and the creative industry will see the biggest innovations to come for us all. For his work, Manuel has received many national and international awards including ADC Awards, CRESTA, SABRE Awards, The Drum, DMMA Online Star, PR Reports ”Campaign of the Year” and a much sought after EFFIE Award. Manuel is passionate about developing the next generation of creatives and worked as a lecturer for the Young Masters programme of Art Director’s Club Germany, as well as for the renowned Copywriting school “Hamburg School of Ideas”.