Shiny Lee is a creative director at Whatever Taipei. Through her journey in the world of creativity, she has traversed the globe working at leading agencies in New York, Tokyo, and Taipei, creating award-winning campaigns for brands like Uber Eats, Momentum Bikes, Gogoro, and 7-Eleven. Shiny holds degrees from Waseda University and Parsons School of Design. She is also the co-founder of the Taiwan Emoji Project, which promotes, explores, and translates Taiwanese experience into the universal pictorial language.