The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2022 IP & Products Jury

Steven Nicholson

Head of Technology & Experiential

AIRBAG

Melbourne

The term 'Renaissance Man' seems weirdly anachronistic for such a tech savvy modern man; but we can't think of a better descriptor. Originally a web guy, he came to AIRBAG via aerospace engineering, the VCA film & TV school, nearly every job in post production and a breadth of mixed media projects so diverse we've lost track. He directs, he designs, he animates, he codes, he solders and he delivers. Steve is a passionate advocate for design, and believes good below-the-line advertising begins with a good experience. Whilst extremely tech capable, he's always wary of that old adage, 'when you have a hammer, all your problems look like nails'. So he is always keen to explore a lower tech solution if it results in a better outcome. More than anything Steve thinks on his feet and can turn any challenge to your advantage. His tech and experiential projects have cleaned up at all the big awards. Highlights include a Black Pencil for the "Meet Graham" project at D & AD London and a Gold Lion at Cannes for the "Emotional Trailers" project. Recently, the development of entirely new interactive technology for Singapore Tourism netted metal throughout Asia. His work on numerous other projects - from VR indigenous art project ‘Carriberrie” to the well known “Made Possible By Melbourne’ have captured a slew of other awards from Cannes, D&AD, Best Ads, AMIA, Adstars, Spikes and Adfest. His animation projects have won at AWARD, Spikes, Adfest & been nominated in New York. As a company Director of AIRBAG, Steven has always considered the nurturing of creative talent his raison d'etre. COVID has been a difficult challenge for a production company; particularly in Melbourne - the world's most locked down city. We’re proud that we’ve not only managed to maintain our staffing levels; but also made some key new hires, continued our creative development programs AND continued to produce innovative projects. Steven heads up the AIRBAG Tech & Experiential Division.

 

 

 

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