Daniel is CCO at TracyLocke Brasil, part of DDB / Omnicom Group. He is also member of DDB Latina's creative board. Before that, he was the Head of Creative at BFerraz agency, based in Sao Paulo, leading all the creative work in Brazil, Mexico and Argentina, Creative Director at Africa DDB and Associate Creative Director at R/GA. He also was Senior Art Director at DM9 DDB, Neogama BBH, AgênciaClick Isobar and Associate Creative Director at Garage Interactive and Sinc Digital. For the past 22 years Daniel has worked for brands such as YouTube, Google, Waze, Next Bank, Bradesco Bank, Itaú Bank, AbInbev, Coca-Cola, Diageo, TIM Telecom, Vivo Telecom, Samsung, FIAT, Renault, LG, Colgate, ESPN and Mentos. He've collected more than 100 awards, including Cannes, New Blood D&AD, El Ojo, Effie, Clio Sports, Fiap, Wave, Sinos, Cristal, Mobile Marketing Association, Creative Club of Brazil and publications at Lürzer's Archive and Shots Magazine. Daniel was a jury member of D&AD New Blood, Effie Awards Brazil and Latam, Clio Health, El Ojo de Iberoamerica, NY Festivals, Ampro Globes Awards, Prêmio Abradi (Brazilian Digital Awards) and Colunistas Sao Paulo. Daniel represented Brazil as the final jury at Ad Stars in South Korea. Also, in 2021 he represented Brazil as jury in White Square Festival of Belarus. As an entrepreneur Daniel was one of the founders of 3D Cine, the first 3D cinema with stereoscopic technology in Brazil. In 2008 he was invited by Microsoft to be part of the Artists in Residence Program to create projects using technology at its headquarters in Redmond, Washington. Daniel has a degree in Advertising at PUC Minas and a post grad in Business Management at ESPM. He also teaches art direction at Escola Cuca and he is a post grad professor of creative processes at FAG. He really believe this is the way to give back to future generations in advertising what he have learned so far in the business.