Executive Creative Director at sidlee helping businesses such as Samsung, Hyundai, and The North Face to define their customers experience. Unicorns are that rarest of breeds, whether leaping over rainbows or breaking through a $1B market valuation. And as the landscape of modern creative agencies has become hyper-complex and interwoven, “Digital Unicorns" have become their biggest assets. Vincent Ramsay-Lemelin embodies the latter variety: an uncommon digital talent that can transcend silos, lead through initiative, and establish a culture of creativity and entrepreneurship that moves business forward. Vincent is both a master of his craft and a perpetual learner dedicated to growing his skillset. One look at his passion pursuits—Golf and Heavy Metal—and you fully appreciate his diverse worldview. Coder turned Designer, innovation is woven into his DNA, he is singularly unfazed by projects that look distinctly different at delivery than at onset. Fragment is one such project, in which Vincent re-framed the finality of Death, transforming funeral rites for loving survivors, and creating a new pathways that better reflect our contemporary experience of living. Fragment uses the language of design to redefine the traditions associated with loss. Through its connected urn and mobile app, Fragment offers a three-dimensional commemorative experience that honours the life of the deceased, gathers their friends and family together and guides loved ones through the bereavement process. Fragment is a testament to Vincent’s approach that experience design should have a positive impact on people’s lives. At Sid Lee, Vincent infuses his infectious creativity with keen scrutiny of human experience: a unique insight that fuels the digital-first culture of the agency, while distilling complexity to make it accessible to clients, partners, and team-members. He was instrumental in the development of Design LabTime, a Sid Lee initiative that propels the creative process while challenging established notions of service and product development. An articulate thought-leader, he regularly speaks at events such as FITC, and IC Summit, while championing technical collaborations with Adobe and Sitecore. Working out of Sid Lee’s Montreal and Los Angeles offices, Vincent has been instrumental in growing global client relationships including Samsung, CN, Hyundai, and The North Face. This combined momentum has in turn doubled Sid Lee’s digital team, further strengthening its development, content creation, and experience design capacities.