I’m a creative director at Uzina, a Portuguese independent agency. I’m originally (and always) a copywriter and worked for agencies such as BBDO, FUEL, DDB and HAVAS. I’m also a board member of the Portuguese Creative Club - Clube de Criativos de Portugal. I love writing, except when it comes to BIOs. Oh, how I hate writing my BIO. They always make us write one for these things when you’re a juror. And you’re a creative, so people expect funny and inspired stuff. The pressure, oh the pressure! I hate this. Is it done? Can I stop now?