Born and raised in the favela of Santo Inácio, in Rio de Janeiro. He has worked for agencies such as TBWA Brazil, AfricaDDB and VMLY&R. He has been awarded at important international festivals such as Cannes Lions, Effie Awards, El Ojo, Fiap, among others. In 2021, he founded the GANA agency in Brazil. A 100% independent creative agency, 100% formed by black professionals. In addition, he is the founder of Escola Rua, the first free advertising school in Brazil, with a focus on inclusion and diversity of low-income youth.