During 12 years of his career in advertising, he was honored to work with great minds and brands (Nike, Mitsubishi, Zewa, MARS, Mail.ru Group, and Yandex). For the last six years, he has led the creative departments at local creative studios (REDKEDS and RODNYA Creative PR Studio). His projects were recognized at different local and global advertising festivals such as Effies, ADCE, Webby Awards, FWA, White Square. Also, he is a lecturer at Moscow-based advertising school MADS.