Michael has a true passion for photography, typography, and graphic design. After receiving his design diploma, he worked at JvM before working in Australia for a year. Joining Serviceplan, he became quickly responsible for several international BMW projects. His involvement became visible e.g. launching the first-ever BMW i8, the BMW 7 series, BMW M2, and further brandshaper. In his latest position as part of the Creative Board, he takes care of BMW's international needs and supports national campaigning and so as for the French, Chinese and e.g. Arabic markets. Michael's strength is based on strong creative conceptual thoughts combined with brave art direction. His work appeals fresh, unseen, and unique. Combined with several years of shooting experiences, his portfolio covers large fields of peoples-, car-, studio-, and lifestyle-photography. His work is nationally and internationally known and awarded, including a Grand Lia.