The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2023 Green Pencil Jury

Bayyina Black

Global Director, Sustainability & Impact

R/GA

New York

Bayyina Black is an award-winning creative sustainability and social impact expert. She’s spent more than 10+ years helping multimillion-dollar companies align with their people, planet, profit, and purpose goals. Named a Rising Star of Madison Avenue by Business Insider, Bayyina is the Global Director or Sustainability & Impact at R/GA where she oversees the Make/Good for Businesses program that provides BIPOC entrepreneurs pro bono creative services. To date, the program has provided services to over 20 businesses and non-profits and aided in funding over $1M to them through grants and donations. She is also the co-creator of Grupo de Negros (GDN), the Afro-Brazilian business resource group based in São, Paulo, Brazil. As an avid traveler and digital nomad, Bayyina splits her time between Brooklyn, NY, Salvador/São Paulo, Brazil and Kingston, Jamaica with her passport always in tow. When grounded, she still flies high moonlighting as a licensed drone pilot and who’s still perfecting her famous honey and lemon tea.

 

 

 

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