Cinzia spent 20 years working and leading multidisciplinary teams across Europe, Asia, and North America. Today, she is Executive Creative Director at VMLY&R New York. She won the first Innovation Lion for the country of Singapore and in her first year working in the United States she created an opioid awareness campaign that impacted the lives of millions and was hosted at the White House. At McCann, she led Mastercard North America for 3 years and I helped launch “True Name”, an innovative Mastercard product that helps Transgenders in the US and Europe live a safer life. Her work has been consistently recognized by international award shows such as Cannes Lions Grand Prix, D&AD Black Pencil and One Show Best Of Discipline. Most recently, she was included in Adweek’s Creative 100, the list of most innovative and inspiring creatives of 2022. She has been part of several international juries, including the Promo & Activation Jury at Cannes Lions in the 2016, the Design Jury at One Show in the 2019 and the Film Jury at One Show Asia in 2021. In her career, she worked on global and Fortune 500 brands such as P&G, Unilever, Aperol, Grand Marnier, Coca-Cola, L’Oréal, IKEA, Ferrero, Under Armour and Mastercard. When she is not solving clients’ business problems, she is an aspiring Web 3 artist.