Nopparath is a multi-talent creative with 10 years of experiences in Bangkok and Shanghai. She has acquired an international vision to create the international insightful campaigns. Her works exclusively involve women’s brands that are not just in advertising field but also broaden to design and entertainment industry. As a Head of Art department in SOUR Bangkok, the first independent agency in Thailand to penetrate the women’s market, Nopparath brought her significant role in being part of Independent Agency of The Year in Asia Pacific Advertising Festival 2021 (ADFEST), Campaign’s Southeast Asia Boutique Agency of the Year for 4 consecutive years (2018-2021) and Thailand Top 5 Best Performance Agency ranked by The WORK. Nopparath was recently named the winner of Next Creative Leaders 2021 organised by The One Club and The 3% Movement as Asia Pacific Regional winners. Nopparath received numerous awards from local and international shows including Cannes Lions, Gold London International Awards in Branded Content and Entertainment, The only Gold in Effectiveness Asia Pacific Advertising Festival, Spike Asia, Bangkok Art Directors Award and Thailand Adman Award. She also participated as a Design Jury in Thailand Adman Award 2019 , Life Changing Jury in AWARD award 2021, Audio & Film Craft Jury in Thailand Adman Award 2021 and Design and Industry Craft jury at Spikes Asia 2022. Nopparath also participated as a guest speaker in many places to inspire new generations to join the advertising community and inspire the audiences to be at their best in creative thinking. Bring diversity to Thai advertising industry Business. Previously, Nopparath served as a dedicated art director in J. Walter Thompson and Ogilvy&Mather Thailand with the owner of campaigns that specialised in women insight. She has advanced her career by joining Fred&Farid Shanghai and Anomaly Shanghai focusing on initiated different approaches to communicate with mass audiences in Greater China. But then Nopparath decided to join Independent agency targeting on ‘WOMEN’ market to push Female Creative Leaders, which is minority Thailand, further. This ‘Role Model Effect’ brings SOUR Bangkok became a well-liked by Thai consumers and inspire younger generation of women wanting to enter advertising industry. A Game-Changer in Thai Advertising Industry. Defined new dimension of creativity create an Entertainment Content in Netflix Original Worldwide. Push the advertising industry boundary create the Virtual Influencer. Entertainment is the most consumer-engaging category in Thailand. Nopparath is a game changer bringing entertainment seamlessly into Thai Advertising business as a leader in content creator team creating ‘Girl From Nowhere’, a Netflix original Series, top trending in 13 countries and now continuing on Season 3 including the new series for HBO Asia and expanding to Entertainment Commerce. Virtual influencer are the future of advertising and marketing. Nopparath create Thailand virtual influencer character named ‘Katie’ (@katii.katie), an agency own creation that can be used in a new digital marketing world and can expand her appearance in game and entertainment industry. Presently, as a Head of Art in SOUR Bangkok, Nopparath has strong reputation in Thailand from many successful campaigns especially in design arena such as ‘Palette of Thailand’ for Thailand Tourism Campaign, and experience design campaigns for SangSom Thai Rum Brand. And she has pushed creative boundaries creating international entertainment series ‘Girl From Nowhere’ Season3 exclusively airing on Netflix worldwide.