The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2023 Direct Marketing Jury

Robin Fitzgerald

Chief Creative Officer

BBDO Atlanta

Atlanta

Robin Fitzgerald is Chairperson and Chief Creative Officer at BBDO Atlanta. Since she joined in September 2016, the agency’s creative reputation has grown along with its trophy case – collecting more than 100 industry awards, including Gold from Cannes Lions and Global Best of the Best Effies. Before making the move to Atlanta, she spent 15 years in Los Angeles, at Crispin Porter + Bogusky and TBWA\Chiat\Day, where she worked on everything from MINI and Netflix to Gatorade, Nissan, Grey Poupon, Old Navy, Vitaminwater and more, including leading global creative for Paypal. At BBDO, brand partners include The Home Depot, Georgia Lottery, HoneyBaked Ham, Voya, and Bayer. For the past three years, Atlanta Magazine has named her one of the “Most Powerful Leaders of Atlanta." She was also recently called “The Best Mom Ever” but, in full disclosure, that was only after bribing her kids with donuts.

 

 

 

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