As Senior Data Strategy Director at TBWA working alongside the agency’s global network, Polly believes that data is more than passive numbers, but empowers finding the answers to business and strategic problems by unearthing insights which typically wouldn’t be found by blending 1st, 2nd and 3rd party data, delivering a unique and impactful strategic output With over a decade of experience in both the UK and Singapore across data disciplines, from CRM, shopper marketing and finally finding her home in creative agencies, Polly brings a unique perspective to being creative with data to find the most creative output