The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2023 Direct Marketing Jury

Juan García-Escudero

Chief Creative Officer

TBWA España

Madrid

Juan García-Escudero, Chief Creative Officer of TBWA Spain began his professional career as a designer with Lowe Lintas Madrid. He later continued his career at Contrapunto y JWT. In October 2011 he began working at Leo Burnett as General Creative Director. Our General Creative Director here at TBWA/Spain is one of the most awarded creatives in the whole country. His work has been recognised in all national and international festivals, including: 1 Grand Prix in Cannes Lions, 1 Sol de Platino and 6 Grand Prix in El Sol festival, 4 Grand Prix in El Ojo de Iberoamérica and a Best in Show at the CdeC, EFI, and Inspirational IAB, among others. In 2015 “Justino”, the critically acclaimed Christmas Lottery campaign, was recognised as the most awarded commercial in the world and the most awarded integrated campaign that year. Recently, Juan has been included in Forbe´s 100 most creative people in business list. Google has recognised his work with Ruavieja Licor as the most viewed and shared Spanish campaign in history. In addition, he has been named Best Creative Director in Spain twice, and the third best in LATAM in 2019.

 

 

 

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