The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2023 Radio & Audio Jury

Scott Huebscher

Co-Founder

The Nice Agency

Sydney

Scott is the Co-Founder of The Nice Agency. He has 25 years’ experience in the advertising industry in Australia, New Zealand and the US. He has created many memorable campaigns and even some won awards along the way. He has turned air-pollution into ink for a sustainability message for Tiger Beer / battled mobile phones to highlight the power of meaningful photography for Canon / petitioned Unicode to add interracial emojis for Tinder / created a puppet show and app to entertain the tiniest of consumers / opened a pop-up store in Chinatown in New York City that challenged the West’s misconceptions of what it means to be ‘made in Asia’ for Tiger Beer / built and sank a 30-foot pirate ship to get men, young and old, to talk about Bundaberg Rum / and sold many, many, many cars, and other things. When Scott lived in Los Angeles, he wrote and sold several screenplays, including ‘Fielder’s Choice,’ which coincidentally turned out to be the worst movie he (and the reviewers at The Hollywood Reporter) has ever seen.

 

 

 

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