Trailblazer, the first female creative director at Dentsu, an advocate of Japanese Kawaii culture, and sake sommelier, Masako has several phrases depicting herself. After several years of AD-ventures in Vietnam and the Philippines, she is now back in Japan. Since then, she has made up 95% of her team with Mom Creatives because she believes this would help change the Japanese way of working. Masako’s works for TOYOTA, AC, Suntory, Thai Airways Int’l, Shizuoka Broad Casting, and Ginebra San Miguel have been recognized in many awards, including Cannes, Clio, Spikes, LIA, Adfest, and so on. She has judged for One Show, Clio, ADC, YoungGuns, Adfest, Cannes, Effies, AdStars, and many regional awards. She has published books: “How to be a copywriter” in Japan and “Career Operation” in Korea. During the pandemic, she moved to a coastal area and took up surfing while enjoying the view of Mt. Fuji.