Fabio Teodori is Chief Creative Officer at MacCann Health Italy. He joined the health agency in 2019 after more than 20 years of experience in the consumer advertising industry. Under his creative lead McCann Health Italy is making the biggest grow of its history, becoming the most awarded healthcare agency in Italy, working with more than 70 different clients and 150 brands, opening a new branch in Rome and hiring more than 50 new professionals. He is actually member of the Global Creative Council for McCann Health and IPG Health. In his career he served as Executive Creative Director for FCB Italy for 5 years (2013-2019). From the first day at FCB he was involved into the process for the global rebranding (Draftfcb to FCB). In those 5 years FCB Italy grew up with more than 30 new clients and main national and international awards, including the first Cannes Lion its local history. From 2009 to 2013 Fabio was Creative Director at TBWA. Here he brought all his digital background thanks to his previous creative direction experience in agency.com (2006-2009) and IBM-IX, one of the first merge between consulting and advertising (2001-2006). Passionate about photography, basketball and big-game-fishing, he is also a university teacher and coordinator. In his career won the most important creative awards, but his best performance was when he blocked a Kobe Bryant shot during a training match they had together.