Alba Vence is CCO & Founder at the new independent creative agency Lady Brava, based in Madrid, Spain. She has been selected as one of the "100 most creative people at business 2022" by Forbes, as well as "Outstanding Professional 2020" (AdLatina) and "Top 10 Leading Cretive Directors" (Adhertising). She was ranked as 1st CCO Spain at One Show 2021 (#14 Worldwide) Before running her own business she was CCO at FCB&FiRe Spain (2018-2021), where she worked for brands like Netflix, PlayStation or Nike. From 2016 to 2018 she worked as Creative Director at MRM/McCann. She developed most of her career at Proximity BBDO (2005-2016). She also had the chance to work at Atmosphere BBDO New York and BBDO París, as part of a BBDO international career program. She has more than 100 international awards, including Cannes Lions, One Show, D&AD, Clio awardds, lIA, El Sol, FIAP, NYF, Andys, etc. She also has been jury at the most prestigious international festivals. She is part of the IAB Work Comitee responsible for Inspirational Festival Spain, member of the c de c (Spain's Creatives Club) Executive Committee and permanent teacher at Madrid Content School.