The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Banking / Financial Services / Insurance / Investment
Award
Agency
Client
Title
Category
Annual ID
Tally My Post
Agency: Colenso BBDO / Auckland + IAG / Auckland + PHD Media / Auckland + Drum Agency / Auckland
Client: State Category: Innovation & Transformation / Innovation in Social Media
Touch Card
Agency: McCann / New York
Client: Mastercard Category: Service Design / Customer Experience (CX)
Dr. Rick
Agency: Arnold Worldwide / Boston + Progressive Insurance + Moxie Pictures / Los Angeles
Client: Progressive Insurance Category: Television & VOD / 30 Seconds and Under - Series
Replay
Agency: Arnold Worldwide / Boston + Progressive Insurance + O Positive / Los Angeles + Cosmo Street Editorial / New York
Client: Progressive Insurance Category: Television & VOD / 30 Seconds and Under - Series
Dr. Rick Will See You Now
Agency: Arnold Worldwide / Boston + Progressive Insurance
Client: Progressive Insurance Category: Custom Content
Until Then - Duel
Agency: Bear Meets Eagle On Fire / Sydney + Revolver
Client: IAG / NRMA Insurance Category: Cinema Advertising
Shagun Ka Lifafa
Agency: McCann Worldgroup India / Mumbai
Client: Ujjivan Small Finance Bank Category: Physical Items
Letters Home
Agency: Zulu Alpha Kilo + HomeEquity Bank + Royal Canadian Legion
Client: HomeEquity Bank / Royal Canadian Legion Category: Physical Items
Shagun Ka Lifafa
Agency: McCann Worldgroup India / Mumbai
Client: Ujjivan Small Finance Bank Category: Multicultural Impact
Lavatory / Garden / Breakfast / Zombie
Agency: PARTY / Tokyo + kaibutsu / Tokyo + Material / Tokyo + GEEK PICTURES / Tokyo
Client: Sawakami Asset Management Inc. Category: Online-only Films & Video / 30 Seconds and Under - Series
Award:
2023 Social Media Bronze Pencil
Agency:
ATTN: + Cash App
Client:
Cash App
Title:
Truth, Dare or Dollar
Category:
User-Generated Content
Annual ID:
OS23_SM034B
Award:
2023 Social Media Bronze Pencil
Agency:
Colenso BBDO / Auckland + IAG / Auckland + PHD Media / Auckland + Drum Agency / Auckland
Client:
State
Title:
Tally My Post
Category:
Innovation & Transformation / Innovation in Social Media
Annual ID:
OS23_SM042B
Award:
2023 Design Bronze Pencil
Agency:
McCann / New York
Client:
Mastercard
Title:
Touch Card
Category:
Service Design / Customer Experience (CX)
Annual ID:
OS23_DE058B
Award:
2023 Film & Video Merit Award
Agency:
Arnold Worldwide / Boston + Progressive Insurance + Moxie Pictures / Los Angeles
Client:
Progressive Insurance
Title:
Dr. Rick
Category:
Television & VOD / 30 Seconds and Under - Series
Annual ID:
OS23_FI046M
Award:
2023 Film & Video Merit Award
Agency:
Arnold Worldwide / Boston + Progressive Insurance + O Positive / Los Angeles + Cosmo Street Editorial / New York
Client:
Progressive Insurance
Title:
Replay
Category:
Television & VOD / 30 Seconds and Under - Series
Annual ID:
OS23_FI048M
Award:
2023 Radio & Audio Merit Award
Agency:
Arnold Worldwide / Boston + Progressive Insurance
Client:
Progressive Insurance
Title:
Dr. Rick Will See You Now
Category:
Custom Content
Annual ID:
OS23_RA026M
Award:
2023 Film & Video Merit Award
Agency:
Bear Meets Eagle On Fire / Sydney + Revolver
Client:
IAG / NRMA Insurance
Title:
Until Then - Duel
Category:
Cinema Advertising
Annual ID:
OS23_FI111M
Award:
2023 Direct Marketing Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
Ujjivan Small Finance Bank
Title:
Shagun Ka Lifafa
Category:
Physical Items
Annual ID:
OS23_DM055M
Award:
2023 Direct Marketing Merit Award
Agency:
Zulu Alpha Kilo + HomeEquity Bank + Royal Canadian Legion
Client:
HomeEquity Bank / Royal Canadian Legion
Title:
Letters Home
Category:
Physical Items
Annual ID:
OS23_DM061M
Award:
2023 Creative Use of Data Merit Award
Agency:
Sancho BBDO / Bogotá
Client:
Bancolombia
Title:
Th Gaming Profile
Category:
Targeting
Annual ID:
OS23_CU021M
Award:
2023 Cultural Driver Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
Ujjivan Small Finance Bank
Title:
Shagun Ka Lifafa
Category:
Multicultural Impact
Annual ID:
OS23_CD024M
Award:
2023 Film & Video Merit Award
Agency:
PARTY / Tokyo + kaibutsu / Tokyo + Material / Tokyo + GEEK PICTURES / Tokyo
Client:
Sawakami Asset Management Inc.
Title:
Lavatory / Garden / Breakfast / Zombie
Category:
Online-only Films & Video / 30 Seconds and Under - Series
Annual ID:
OS23_FI079M