Scott coined the phrase Cultural Movements and Movement Marketing which is proving to be the new model of marketing. Scott is also founder of the pace setting global marketing and advertising agency StrawberryFrog. Scott is one of the leading thinkers in his field, helping build some of the world's most iconic brands, including Google, Heineken, Jim Beam, Emirates Airline and Mahindra where he authored the movement idea RISE. Scott has lectured at Cambridge University, Columbia Business School, written for Forbes, CNN, the WSJ and has spoken at conferences around the world. He lives in New York with his wife and two sons.