Lorenz Langgartner was born in Munich in 1986 and started his advertising career at Serviceplan Munich as intern copywriter in 2009.

Together with his creative partner Franz Röppischer, he played the Star Wars main theme with LEGO bricks, invented the unblockable banner ad for Amnesty International and captured a goal in the first live football tvc for Sky. Lorenz created the first business report which is also a computer game and, together with Gibson Guitars and metal band In Flames, used Shazam to judge the skills of guitar players He also worked on national and international campaigns for BMW, Sky and many more.

With 200+ awards, Lorenz contributed to the creative rise of Serviceplan, making it Direct Agency of the Year in Cannes in 2012, most creative agency in Germany in 2012 and 2013, as well as #1 digital agency in 2014.

Today, he acts as Creative Innovation Director of the whole Serviceplan Group, responsible for pushing creative excellence and integration across 20+ countries, from Munich to Seoul.

Member of Cannes Masters of Creativity led by Keith Reinhard in 2015. Member of Cannes Creative Academy led by Bob Isherwood in 2012. Most Contagious 2013.