The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Hunt Adkins / Minneapolis Client: Dublin Productions Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Hunt Lascaris TBWA / Johannesburg Client: Playtex Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Hal Riney & Partners / San Francisco Client: GM EV1/Saturn Corporation Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Sandstrom Design / Portland Client: Sandstrom Design Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Hunt Adkins / Minneapolis Client: Rohol Category: Collateral Advertising / Collateral: Sales Kits
Agency: Hunt Adkins / Minneapolis Client: Rohol Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Allen & Gerritsen / Watertown, MA Client: Lahey Hitchcock Clinic Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Fahlgren / Tampa Client: McDonald's Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Mercedes-Benz AG / Stuttgart Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Leagas Delaney / London Client: Leagas Delaney Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Goodby Silverstein & Partners / San Francisco Client: Polaroid Corporation Category: Collateral Advertising / Collateral: Sales Kits
Agency: Kerker Marketing Communications / Minneapolis Client: Advertising Federation of Minnesota Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: The Unemployment Agency Client: RJ Clarke Tobacconist Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: TBWA\Chiat\Day / Venice, CA Client: TBWA Chiat/Day Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Ground Zero / Santa Monica Client: ESPN2 Category: Collateral Advertising / Collateral: Sales Kits
Agency: Ammirati Puris Lintas / New York Client: United Parcel Service Category: Collateral Advertising / Collateral: Posters
Agency: Arnold Advertising / Boston Client: Volkswagen Category: Collateral Advertising / Collateral: Posters
Agency: The Arnold Agency / Richmond Client: Lamborghini Category: Collateral Advertising / Collateral: Posters
Agency: The Arnold Agency / Richmond Client: Lamborghini Category: Collateral Advertising / Collateral: Posters
Agency: Boy & Girl Advertising / Chicago Client: Law Offices of Jason B. Rosenthal Category: Collateral Advertising / Collateral: Posters
Agency: Cole & Weber / Portland Client: 24/7 Snowboards Category: Collateral Advertising / Collateral: Posters
Agency: CORE / St. Louis Client: WSIE The Jazz Station Category: Collateral Advertising / Collateral: Posters
Agency: Fallon McElligott / Minneapolis Client: Hed. Cycling Products Category: Collateral Advertising / Collateral: Posters
Agency: Grace & Rothschild / New York Client: Land Rover North America Category: Collateral Advertising / Collateral: Posters
Agency: Hunt Adkins / Minneapolis Client: Domtar Paper Category: Collateral Advertising / Collateral: Posters
Agency: James Bunting Advertising / Lancaster, PA Client: Stan's Record Bar Category: Collateral Advertising / Collateral: Posters
Agency: The Martin Agency / Richmond Client: Mercedes-Benz of North America Category: Collateral Advertising / Collateral: Posters
Agency: The Martin Agency / Richmond Client: One More Bar & Grill Category: Collateral Advertising / Collateral: Posters
Agency: Odiorne Wilde Narraway Groome / San Francisco Client: Alpine Meadows Category: Collateral Advertising / Collateral: Posters
Agency: Sietsema Engel and Partners / Minneapolis Client: Art Directors/Copywriters Club Category: Collateral Advertising / Collateral: Posters
Agency: Borders Perrin & Norrander / Portland Client: Columbia Sportswear Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Contract Advertising / New Dehli Client: Hiram Walker Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: CORE / St. Louis Client: WSIE The Jazz Station Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Graham Scott / Edinburgh Client: Brand Paper Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Hunt Adkins / Minneapolis Client: Reelworks Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Hunt Adkins / Minneapolis Client: Reelworks Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Hunt Adkins / Minneapolis Client: Rohöl Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Hunt Adkins / Minneapolis Client: Rohöl Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte, NC Client: Arthur's Cigar Bar Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Penna Powers Cutting & Haynes / Salt Lake City Client: Utah Advertising Federation Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Peterson Milla Hooks / Minneapolis Client: Animal Crackers Pet Sitters Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Peterson Milla Hooks / Minneapolis Client: The Minneapolis Show Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Rubin Postaer and Associates / Santa Monica Client: American Honda Motor Company Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Sandstrom Design / Portland Client: Sandstrom Design Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Arian Lowe & Travis / Chicago Client: Risser Digital Studio Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Arnold Advertising / Boston Client: Perfect Curve Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Arnold Advertising / Boston Client: Perfect Curve Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Arnold Advertising / Boston Client: Perfect Curve Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Batey Ads / Singapore Client: Fei Fah Drugstore Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Batey Ads / Singapore Client: Unza Co. Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store

1997 Advertising Gold Pencil

Hunt Adkins / Minneapolis

Dublin Productions

Collateral Advertising / Collateral Direct Mail: Single

97_0041A

1997 Advertising Gold Pencil

Hunt Lascaris TBWA / Johannesburg

Playtex

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0044A

1997 Advertising Gold Pencil

Hal Riney & Partners / San Francisco

GM EV1/Saturn Corporation

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0036A

1997 Advertising Gold Pencil

Sandstrom Design / Portland

Sandstrom Design

Collateral Advertising / Collateral: Self-Promotion

97_0048A

1997 Advertising Gold Pencil

Hunt Adkins / Minneapolis

Rohol

Collateral Advertising / Collateral: Sales Kits

97_0038A

1997 Advertising Silver Pencil

Hunt Adkins / Minneapolis

Rohol

Collateral Advertising / Collateral Direct Mail: Single

97_0042A

1997 Advertising Silver Pencil

Allen & Gerritsen / Watertown, MA

Lahey Hitchcock Clinic

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0045A

1997 Advertising Silver Pencil

Fahlgren / Tampa

McDonald's

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0046A

1997 Advertising Silver Pencil

Springer & Jacoby Werbung GmbH / Hamburg

Mercedes-Benz AG / Stuttgart

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0037A

1997 Advertising Silver Pencil

Leagas Delaney / London

Leagas Delaney

Collateral Advertising / Collateral: Self-Promotion

97_0049A

1997 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Polaroid Corporation

Collateral Advertising / Collateral: Sales Kits

97_0039A

1997 Advertising Bronze Pencil

Kerker Marketing Communications / Minneapolis

Advertising Federation of Minnesota

Collateral Advertising / Collateral Direct Mail: Single

97_0043A

1997 Advertising Bronze Pencil

The Unemployment Agency

RJ Clarke Tobacconist

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0047A

1997 Advertising Bronze Pencil

TBWA\Chiat\Day / Venice, CA

TBWA Chiat/Day

Collateral Advertising / Collateral: Self-Promotion

97_0050A

1997 Advertising Bronze Pencil

Ground Zero / Santa Monica

ESPN2

Collateral Advertising / Collateral: Sales Kits

97_0040A

1997 Advertising Merit Award

Ammirati Puris Lintas / New York

United Parcel Service

Collateral Advertising / Collateral: Posters

97_0450A

1997 Advertising Merit Award

Arnold Advertising / Boston

Volkswagen

Collateral Advertising / Collateral: Posters

97_0451A

1997 Advertising Merit Award

The Arnold Agency / Richmond

Lamborghini

Collateral Advertising / Collateral: Posters

97_0452A

1997 Advertising Merit Award

The Arnold Agency / Richmond

Lamborghini

Collateral Advertising / Collateral: Posters

97_0453A

1997 Advertising Merit Award

Boy & Girl Advertising / Chicago

Law Offices of Jason B. Rosenthal

Collateral Advertising / Collateral: Posters

97_0454A

1997 Advertising Merit Award

Cole & Weber / Portland

24/7 Snowboards

Collateral Advertising / Collateral: Posters

97_0455A

1997 Advertising Merit Award

CORE / St. Louis

WSIE The Jazz Station

Collateral Advertising / Collateral: Posters

97_0456A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

Hed. Cycling Products

Collateral Advertising / Collateral: Posters

97_0457A

1997 Advertising Merit Award

Grace & Rothschild / New York

Land Rover North America

Collateral Advertising / Collateral: Posters

97_0458A

1997 Advertising Merit Award

Hunt Adkins / Minneapolis

Domtar Paper

Collateral Advertising / Collateral: Posters

97_0459A

1997 Advertising Merit Award

James Bunting Advertising / Lancaster, PA

Stan's Record Bar

Collateral Advertising / Collateral: Posters

97_0460A

1997 Advertising Merit Award

The Martin Agency / Richmond

Mercedes-Benz of North America

Collateral Advertising / Collateral: Posters

97_0461A

1997 Advertising Merit Award

The Martin Agency / Richmond

One More Bar & Grill

Collateral Advertising / Collateral: Posters

97_0462A

1997 Advertising Merit Award

Odiorne Wilde Narraway Groome / San Francisco

Alpine Meadows

Collateral Advertising / Collateral: Posters

97_0463A

1997 Advertising Merit Award

Sietsema Engel and Partners / Minneapolis

Art Directors/Copywriters Club

Collateral Advertising / Collateral: Posters

97_0464A

1997 Advertising Merit Award

Borders Perrin & Norrander / Portland

Columbia Sportswear

Collateral Advertising / Collateral Direct Mail: Single

97_0395A

1997 Advertising Merit Award

Contract Advertising / New Dehli

Hiram Walker

Collateral Advertising / Collateral Direct Mail: Single

97_0396A

1997 Advertising Merit Award

CORE / St. Louis

WSIE The Jazz Station

Collateral Advertising / Collateral Direct Mail: Single

97_0397A

1997 Advertising Merit Award

Graham Scott / Edinburgh

Brand Paper

Collateral Advertising / Collateral Direct Mail: Single

97_0398A

1997 Advertising Merit Award

Hunt Adkins / Minneapolis

Reelworks

Collateral Advertising / Collateral Direct Mail: Single

97_0399A

1997 Advertising Merit Award

Hunt Adkins / Minneapolis

Reelworks

Collateral Advertising / Collateral Direct Mail: Single

97_0400A

1997 Advertising Merit Award

Hunt Adkins / Minneapolis

Rohöl

Collateral Advertising / Collateral Direct Mail: Single

97_0401A

1997 Advertising Merit Award

Hunt Adkins / Minneapolis

Rohöl

Collateral Advertising / Collateral Direct Mail: Single

97_0402A

1997 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte, NC

Arthur's Cigar Bar

Collateral Advertising / Collateral Direct Mail: Single

97_0403A

1997 Advertising Merit Award

Penna Powers Cutting & Haynes / Salt Lake City

Utah Advertising Federation

Collateral Advertising / Collateral Direct Mail: Single

97_0404A

1997 Advertising Merit Award

Peterson Milla Hooks / Minneapolis

Animal Crackers Pet Sitters

Collateral Advertising / Collateral Direct Mail: Single

97_0405A

1997 Advertising Merit Award

Peterson Milla Hooks / Minneapolis

The Minneapolis Show

Collateral Advertising / Collateral Direct Mail: Single

97_0406A

1997 Advertising Merit Award

Rubin Postaer and Associates / Santa Monica

American Honda Motor Company

Collateral Advertising / Collateral Direct Mail: Single

97_0407A

1997 Advertising Merit Award

Sandstrom Design / Portland

Sandstrom Design

Collateral Advertising / Collateral Direct Mail: Single

97_0408A

1997 Advertising Merit Award

Arian Lowe & Travis / Chicago

Risser Digital Studio

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0414A

1997 Advertising Merit Award

Arnold Advertising / Boston

Perfect Curve

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0415A

1997 Advertising Merit Award

Arnold Advertising / Boston

Perfect Curve

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0416A

1997 Advertising Merit Award

Arnold Advertising / Boston

Perfect Curve

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0417A

1997 Advertising Merit Award

Batey Ads / Singapore

Fei Fah Drugstore

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0418A

1997 Advertising Merit Award

Batey Ads / Singapore

Unza Co.

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0419A

Follow Us