The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Olive Room Matches
Agency: Slaughter Hanson / Birmingham
Client: The Olive Room Category: Package Design / Commercial Product Packaging
Landspeed
Agency: TBWA Hunt Lascaris / Gauteng
Client: BMW Category: Consumer Television / Consumer Television Over :30 Single
Mercedes-Benz Information Counter System
Agency: Iguana Interactive / NY
Client: Mercedez-Benz Category: Promotional Advertising / Promotional Advertising - CD-ROM
World Climate Conference Den Haag Hotelroom Promotion
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: WWF Germany Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Barcellona Communications Inc. Enchanted Tiki-Rom
Agency: Barcellona Communications, Inc. / CA
Client: Barcellona Communications Inc. Category: Self-Promotion / Self-Promotion - CD-ROM
Edgewood Creek.com
Agency: Modem Media / CA
Client: Edgewood Creek Category: E-Commerce / E-Commerce B2B - Web Sites
Nike Paralympics - Wheelchair Parking Bay
Agency: The Jupiter Drawing Room / Johannesburg
Client: Nike Category: International Foreign Language Commercial / Foreign Language Television
Nike Paralympics - "Wheelchair Parking Bay"
Agency: The Jupiter Drawing Room / Johannesburg
Client: Nike Category: International Foreign Language Commercial / Foreign Language Television
Factory
Agency: F/Nazca Publicidade Ltda. / SĂŁo Paulo
Client: Skol Beer Category: International Foreign Language Commercial / Foreign Language Television
India, China, Turkey
Agency: Cliff Freeman & Partners / New York
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
Pearl Jam/Binaural Tour-8 Posters: Virginia Beach, London, Lisbon, Prague, San Francisco, Maastricht, New York, Stockholm
Agency: Ames Design / Seattle
Client: Pearl Jam Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Safety First: Bear
Agency: Wieden + Kennedy / New York
Client: ESPN Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Floorboards
Agency: Saatchi & Saatchi / London
Client: COI/Army Category: Public Service/Political / Public Service/Political Television: Single
Turned Table
Agency: Abbott Mead Vickers BBDO / London
Client: Timebank Category: Public Service/Political / Public Service/Political Television: Single
Bodybag
Agency: CRISPIN PORTER & BOGUSKY / Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Suicide Note
Agency: Ogilvy / London
Client: The Samaritans Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
MacSomething
Agency: Mullen / Wenham
Client: Drinks.com Category: Newspaper / Newspaper Over 600 Lines: Single
good air, architecture, nintendo, syphilis
Agency: Ogilvy & Mather Argentina / Cap. Fed.
Client: Museo de la Ciudad (Museum of the City) Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Nike Paralympics - Stare, Sorry, Awkward
Agency: The Jupiter Drawing Room / Johannesburg
Client: Nike Category: Newspaper / Newspaper Over 600 Lines: Campaign
Fashion Two
Agency: Grey Worldwide / London
Client: Findus Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Infestation Campaign
Agency: USA Networks / NY
Client: USA Networks Category: Integrated Branding Campaign
Ball of Lies
Agency: Ground Zero Advertising / LOS ANGELES
Client: Advertising Club of Los Angeles Category: Trade / Trade Color Full Page or Spread: Single
R/GA Holiday Game
Agency: R/GA Digital Studios / NY
Client: R/GA Digital Studios Category: Self-Promotion / Self-Promotion - Web Sites
The Einhorn Challenge
Agency: AGI / BW
Client: Zeeb & Hornung GmbH & Co. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Mobile Campaign
Agency: Tribal DDB / NY
Client: Marketocracy Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
andrewlok.com
Agency: onemanbrand.com / Singapore
Client: Andrew Lok Category: Collateral Advertising / Collateral: Self-Promotion
Invisible Man Catalog
Agency: USA Networks / New York
Client: Scifi Channel Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Bleak
Agency: Young & Rubicam Chicago / Chicago
Client: Checkered Past Records Category: Trade / Trade B/W or Color Less Than A Page: Single
Bear
Agency: Leo Burnett - London / London
Client: John West Category: Consumer Television / Consumer Television :30/:25 Single
Doggie Dad
Agency: Ground Zero Advertising / LOS ANGELES
Client: ESPN - NFL Preseason Category: Consumer Television / Consumer Television Under $50,000 Budget
Imposter
Agency: WONGDOODY /
Client: Azteca Mexican Restaurants Category: Consumer Television / Consumer Television Under $50,000 Budget
EMPLOYER, COMPANY CALLED ME, RISE UP AND FLEE, I KNEW I COULD, STAND THERE AND WATCH
Agency: Goodby Silverstein and Partners / San Francisco
Client: WALL STREET JOURNAL Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Stairs
Agency: J. Walter Thompson de Mexico / Granada
Client: Nike Mexico Category: Outdoor / Outdoor: Single
IBM Olympics "Kayak Game"
Agency: OgilvyInteractive worldwide / NY
Client: IBM Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Plumber
Agency: Leo Burnett - London / London
Client: McDonald's Category: Consumer Television / Consumer Television :20 and Under: Campaign
LONLIEST PLACE ON EARTH, HE KNOWS, CINDERELLA STORY
Agency: Fallon / Minneapolis
Client: SPORTS ILLUSTRATED Category: Trade / Trade B/W or Color Less Than A Page: Campaign
Audi TT minisite
Agency: marchFIRST / NY
Client: Audi of America Category: Promotional Advertising / Promotional Advertising - Web Sites
BMW Choose A Model
Agency: Fallon Interactive / MN
Client: BMW Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Express web site
Agency: Resource Marketing, Inc. / OH
Client: Express Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
London by night
Agency: WCRS Limited / London, W1R 4BS
Client: Centrepoint - Young Homelessness Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Bear, Bunny, Squirrel, Safety First
Agency: W & K New York / New York
Client: ESPN Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Heroes / Mr. Chinese Food Delivery
Agency: DDB / Chicago
Client: Anheuser Busch Inc., Bud Light Category: Consumer Radio / Consumer Radio: Single
Name Drop
Agency: dweck! / New York
Client: Foodline Category: Consumer Radio / Consumer Radio: Single
They Might Be Giants
Agency: The Chopping Block / NY
Client: They Might Be Giants Category: Brand Gaming / Brand Gaming - Banners
Out of Order
Agency: Mullen / Wenham
Client: Cozone.com Category: Newspaper / Newspaper 600 Lines or Less: Single