The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Mr. AKA's Hairdo Helper
Agency: a.k.a.Robaire / Los Angeles
Client: a.k.a.Robaire Category: Collateral Advertising / Collateral: Self-Promotion
Dark Cynical Thinking
Agency: Robaire and Hogshead / Los Angeles
Client: Robaire and Hogshead Category: Collateral Advertising / Collateral: Self-Promotion
The Garbage
Agency: BDDP et Fils / Boulogne Billancourt
Client: BDDP et Fils Category: Collateral Advertising / Collateral: Self-Promotion
Tube Map
Agency: BDH\TBWA / Manchester
Client: BDH/TBWA Category: Collateral Advertising / Collateral: Self-Promotion
Cannes Congratulations
Agency: Butler Shine & Stern / Sausalito
Client: Butler Shine & Stern Category: Collateral Advertising / Collateral: Self-Promotion
Blood Bag
Agency: David Stone Copywriting / Broomfield
Client: David Stone Category: Collateral Advertising / Collateral: Self-Promotion
Take Your Children to Work Day
Agency: Lowe / New York
Client: Lowe Lintas & Partners Category: Collateral Advertising / Collateral: Self-Promotion
Coupon
Agency: Mad Dogs & Englishmen / San Francisco
Client: Mad Dogs San Francisco Category: Collateral Advertising / Collateral: Self-Promotion
Ping Pong
Agency: Mullen / Wenham
Client: Mullen Category: Collateral Advertising / Collateral: Self-Promotion
Victor Ng
Agency: Leo Burnett / Singapore
Client: Victor Ng Category: Collateral Advertising / Collateral: Self-Promotion
Meaningless Comment
Agency: Saatchi & Saatchi / Torrance
Client: Saatchi & Saatchi Category: Collateral Advertising / Collateral: Self-Promotion
Bowl Cut Call For Entries
Agency: WONGDOODY / Seattle
Client: Belding Awards Category: Collateral Advertising / Collateral: Self-Promotion
Glass
Agency: Abbott Mead Vickers.BBDO / London
Client: Campbell Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
White Lines
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Consumer Magazine Campaign
Agency: Archibald Ingall Stretton / London
Client: Metropolis Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Beetle Shapes Campaign
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Counter Culture Campaign
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Make It Possible
Agency: Bassat Ogilvy / Barcelona
Client: Grauvell Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Earthquake
Agency: Beast / Hong Kong
Client: Samsonite Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Interesting Times
Agency: Berry Bush BBDO / Cape Town
Client: News 24 Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Own Rules
Agency: BMF / Sydney
Client: Pedigree Dog Food Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Porn in the USA/Crash/Gun/Dinner/Glossy Mags
Agency: BMP DDB / London
Client: Guardian Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Loose Chippings/Dog Trailer/Baby Seat
Agency: BMP DDB / London
Client: Volkswagen Passat Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Bikes
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Food Chain/Mini's/Dignity/Geese/Work Police
Agency: Cramer-Krasselt / Chicago
Client: Hyatt Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Brighten up the world
Agency: Dentsu / Tokyo
Client: Converse Sales Promotion/Moonstar Chemical Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Abducted
Agency: DM9 DDB Publicidade / São Paulo
Client: TAM Airlines Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Baby/Hands/Pregnant
Agency: Doris Soh & Associates / Singapore
Client: Dunlop Tyres Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Bum, Breasts, Back
Agency: DPZ / São Paulo
Client: Johnson & Johnson Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Ugly
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Natan Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Photo Lab
Agency: Fallon / Minneapolis
Client: Nikon Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Hump/Traffic Light/Curve
Agency: Foote Cone & Belding / Singapore
Client: Stuttgart Auto Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Gorillas
Agency: Giovanni Foote Cone & Belding / São Paulo
Client: Chrysler Brasil Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Awake / Windshield / Chastity / Freezers
Agency: Leo Burnett / Chicago
Client: Polaroid Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Campaign
Agency: Leo Burnett / Chicago
Client: Polaroid Joycam Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Animals
Agency: Neogama / São Paulo
Client: Swatch Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Cut Through
Agency: Ogilvy & Mather / Hong Kong
Client: The Economist Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Bench, Yacht, Desk
Agency: Ogilvy & Mather / Frankfurt
Client: Pagelli Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Things Talking to Things
Agency: Ogilvy & Mather / New York
Client: Motorola Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
snail
Agency: Saatchi & Saatchi / Hong Kong
Client: China Light & Power/Oxygen Broadband Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Babybel Campaign
Agency: Saatchi & Saatchi / Madrid
Client: Queserias Bel España Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Walk
Agency: TBWA\Chiat\Day / Los Angeles
Client: Apple iTunes Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Living Room/Bedroom/House
Agency: Jupiter Drawing Room, The / Johannesburg
Client: Prodec Paints Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
ACG print campaign
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Europe Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Burkina Faso/Slaughterhouse/Caribou
Agency: Young & Rubicam / Chicago
Client: Mother Jones Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Gizmo Posters
Agency: Cheevers / Portland
Client: NEVCO Category: Collateral Advertising / Collateral Posters: Campaign
Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn
Agency: Lowe Bull Calvert Pace / Johannesburg
Client: Dulux Category: Collateral Advertising / Collateral Posters: Campaign
Fan
Agency: M&C Saatchi / Sydney
Client: National Gallery Category: Collateral Advertising / Collateral Posters: Campaign
Campaign
Agency: Ogilvy & Mather / Frankfurt
Client: Mattel Category: Collateral Advertising / Collateral Posters: Campaign
Beach, Bar, Pool
Agency: Saatchi & Saatchi / London
Client: Club 18-30 Category: Collateral Advertising / Collateral Posters: Campaign