The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
You Can't Be Too Organized
Agency: Carmichael Lynch / Minneapolis
Client: IKEA Category: Integrated Branding Campaign
CHOCOLATE
Agency: BBDO / Singapore
Client: Bayer S.E.A Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Hard Day Calendar
Agency: Cliff Freeman and Partners / New York
Client: Mike's Hard Lemonade Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Incredibly Powerful Amplifier
Agency: Tom Gianfagna Inc. / New York
Client: Blue Note Music Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Before
Agency: Grey Worldwide / Kuala Lumpur
Client: Nike Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Tummy
Agency: Grey Worldwide / Kuala Lumpur
Client: Nike Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Good Vibrations
Agency: Ogilvy & Mather / Frankfurt
Client: Schlampenladen Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Blurred Sticker
Agency: Quadrant Communications / Mumbai
Client: Toshiba India Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Bug
Agency: Sawyer Riley Compton / Atlanta
Client: Ellicott City Infiniti Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Contour Map
Agency: TBWA Hunt Lascaris / Johannesburg
Client: BMW X5 Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Black Box
Agency: TBWA / Singapore
Client: Samsonite Asia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
The Shell
Agency: TBWA / Singapore
Client: Thule Asia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Cigarette, Billboard, Grocery Store
Agency: Robaire and Hogshead / Los Angeles
Client: Michael Ruppert Studios Category: Trade / Trade Color Full Page or Spread: Campaign
Trade
Agency: Carmichael Lynch / Minneapolis
Client: American Standard Category: Trade / Trade Color Full Page or Spread: Campaign
Bus Driver
Agency: Fallon / Minneapolis
Client: International Category: Trade / Trade Color Full Page or Spread: Campaign
Hanging Skates
Agency: Fallon / Minneapolis
Client: The Hockey School Category: Trade / Trade Color Full Page or Spread: Campaign
Dr. Ho/Greenspan/Hillary
Agency: Fallon / New York
Client: Time Category: Trade / Trade Color Full Page or Spread: Campaign
FISCHER AMERICA 18 unexpected years.
Agency: Fischer America / São Paulo
Client: Fischer America Category: Trade / Trade Color Full Page or Spread: Campaign
Brain Surgery/Nuclear Reactor/Human Cloning
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: Velux America Category: Trade / Trade Color Full Page or Spread: Campaign
Helmut, Distance, Rear
Agency: Merkley Newman Harty / New York
Client: BMW Motorcycles Category: Trade / Trade Color Full Page or Spread: Campaign
Business Rules
Agency: Mullen / Wenham
Client: Fortune Magazine Category: Trade / Trade Color Full Page or Spread: Campaign
Schematic, Slide Rule, 1969, Frankenstein
Agency: Mullen / Wenham
Client: Genuity Category: Trade / Trade Color Full Page or Spread: Campaign
Collating/Kicking the Copier/Suicide Hotline
Agency: Palmer Jarvis DDB / Vancouver
Client: Docusystems Category: Trade / Trade Color Full Page or Spread: Campaign
Bubbles/Castle/Cards
Agency: Saatchi & Saatchi / Singapore
Client: CAAS Category: Trade / Trade Color Full Page or Spread: Campaign
Hack/Merit/Seen It
Agency: Taxi / Toronto
Client: Marketing Awards+ Category: Trade / Trade Color Full Page or Spread: Campaign
Magazines
Agency: Young & Rubicam / São Paulo
Client: About Category: Trade / Trade Color Full Page or Spread: Campaign
12 Songs
Agency: Bozell / New York
Client: Kevin Brady Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Oil Can
Agency: Carmichael Lynch / Minneapolis
Client: Potlatch Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
CSA Images Royalty Free CDs
Agency: Charles S. Anderson Design / Minneapolis
Client: CSA Images Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Tea Tins
Agency: Clarke Goward / Boston
Client: Tealuxe Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Jonnie Walker Bottle
Agency: Claydonheeleyjonesmason / London
Client: UDV Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
VS Sassoon Colour
Agency: Dew Gibbons / London
Client: Procter & Gamble Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Reebok Fitness Water
Agency: Karacters Design Group / Vancouver
Client: CC Beverage Corp. Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
My Half-Boat
Agency: Periscope / Minneapolis
Client: Buffalo Wild Wings Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Beefeater's Spire Gin
Agency: Powell / New York
Client: Allied Domecq POWELL WANTS TO PULL FROM BOOK! Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Kink Live IV CD
Agency: Sandstrom Design / Portland
Client: Kink fm102 Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Kombucha Wonder Drink Holiday Gift Box
Agency: Sandstrom Design / Portland
Client: Kombucha Wonder Drink Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Tazo 20 count Cartons
Agency: Sandstrom Design / Portland
Client: Tazo Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Montepulciano
Agency: Schumacher Jersild Wessman & Enander / Stockholm
Client: Asprit/Amfora Vinhuis Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Corporate Identity
Agency: Schumacher Jersild Wessman & Enander / Stockholm
Client: R.O.O.M. Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Smoke Packaging Series
Agency: Signal / Addison
Client: Supre Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Corel
Agency: Taxi / Toronto
Client: Corel Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Special Brew 211
Agency: Turner Duckworth / San Francisco
Client: McKenzie River Corp. Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Capabilities Brochure
Agency: Agency Eleven / Minneapolis
Client: Gage Category: Brand and Corporate Identity / Booklet/Brochure
TruthZine
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client: American Legacy Foundation Category: Brand and Corporate Identity / Booklet/Brochure
Moments
Agency: Bates Brasil / São Paulo
Client: Coca-Cola Category: Brand and Corporate Identity / Booklet/Brochure
BBDO Asia Pacific
Agency: BBDO / Kuala Lumpur
Client: BBDO Malaysia Category: Brand and Corporate Identity / Booklet/Brochure
Award:
2002 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Category:
Integrated Branding Campaign
Annual ID:
02160N
Award:
2002 Interactive Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
IKEA
Title:
You Can't Be Too Organized
Category:
Integrated Branding Campaign
Annual ID:
02161N
Award:
2002 Interactive Merit Award
Agency:
Merkley Newman Harty & Partners / New York
Client:
BMW Motorcycles.com
Title:
Category:
Integrated Branding Campaign
Annual ID:
02162N
Award:
2002 Interactive Merit Award
Agency:
Showtime Networks Inc / New York
Client:
Showtime Networks Inc
Title:
Category:
Integrated Branding Campaign
Annual ID:
02163N
Award:
2002 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Bayer S.E.A
Title:
CHOCOLATE
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02337A
Award:
2002 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Mike's Hard Lemonade
Title:
Hard Day Calendar
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02338A
Award:
2002 Advertising Merit Award
Agency:
Tom Gianfagna Inc. / New York
Client:
Blue Note Music
Title:
Incredibly Powerful Amplifier
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02339A
Award:
2002 Advertising Merit Award
Agency:
Grey Worldwide / Kuala Lumpur
Client:
Nike
Title:
Before
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02340A
Award:
2002 Advertising Merit Award
Agency:
Grey Worldwide / Kuala Lumpur
Client:
Nike
Title:
Tummy
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02341A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Frankfurt
Client:
Schlampenladen
Title:
Good Vibrations
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02342A
Award:
2002 Advertising Merit Award
Agency:
Quadrant Communications / Mumbai
Client:
Toshiba India
Title:
Blurred Sticker
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02343A
Award:
2002 Advertising Merit Award
Agency:
Sawyer Riley Compton / Atlanta
Client:
Ellicott City Infiniti
Title:
Bug
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02344A
Award:
2002 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
BMW X5
Title:
Contour Map
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02345A
Award:
2002 Advertising Merit Award
Agency:
TBWA / Singapore
Client:
Samsonite Asia
Title:
Black Box
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02346A
Award:
2002 Advertising Merit Award
Agency:
TBWA / Singapore
Client:
Thule Asia
Title:
The Shell
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02347A
Award:
2002 Advertising Merit Award
Agency:
Robaire and Hogshead / Los Angeles
Client:
Michael Ruppert Studios
Title:
Cigarette, Billboard, Grocery Store
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02323A
Award:
2002 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
American Standard
Title:
Trade
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02324A
Award:
2002 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
International
Title:
Bus Driver
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02325A
Award:
2002 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
The Hockey School
Title:
Hanging Skates
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02326A
Award:
2002 Advertising Merit Award
Agency:
Fallon / New York
Client:
Time
Title:
Dr. Ho/Greenspan/Hillary
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02327A
Award:
2002 Advertising Merit Award
Agency:
Fischer America / São Paulo
Client:
Fischer America
Title:
FISCHER AMERICA 18 unexpected years.
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02328A
Award:
2002 Advertising Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
Velux America
Title:
Brain Surgery/Nuclear Reactor/Human Cloning
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02329A
Award:
2002 Advertising Merit Award
Agency:
Merkley Newman Harty / New York
Client:
BMW Motorcycles
Title:
Helmut, Distance, Rear
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02330A
Award:
2002 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
Fortune Magazine
Title:
Business Rules
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02331A
Award:
2002 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
Genuity
Title:
Schematic, Slide Rule, 1969, Frankenstein
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02332A
Award:
2002 Advertising Merit Award
Agency:
Palmer Jarvis DDB / Vancouver
Client:
Docusystems
Title:
Collating/Kicking the Copier/Suicide Hotline
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02333A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
CAAS
Title:
Bubbles/Castle/Cards
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02334A
Award:
2002 Advertising Merit Award
Agency:
Taxi / Toronto
Client:
Marketing Awards+
Title:
Hack/Merit/Seen It
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02335A
Award:
2002 Advertising Merit Award
Agency:
Young & Rubicam / São Paulo
Client:
About
Title:
Magazines
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02336A
Award:
2002 Design Merit Award
Agency:
Bozell / New York
Client:
Kevin Brady
Title:
12 Songs
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02137D
Award:
2002 Design Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Potlatch
Title:
Oil Can
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02138D
Award:
2002 Design Merit Award
Agency:
Charles S. Anderson Design / Minneapolis
Client:
CSA Images
Title:
CSA Images Royalty Free CDs
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02139D
Award:
2002 Design Merit Award
Agency:
Clarke Goward / Boston
Client:
Tealuxe
Title:
Tea Tins
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02140D
Award:
2002 Design Merit Award
Agency:
Claydonheeleyjonesmason / London
Client:
UDV
Title:
Jonnie Walker Bottle
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02141D
Award:
2002 Design Merit Award
Agency:
Dew Gibbons / London
Client:
Procter & Gamble
Title:
VS Sassoon Colour
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02142D
Award:
2002 Design Merit Award
Agency:
Karacters Design Group / Vancouver
Client:
CC Beverage Corp.
Title:
Reebok Fitness Water
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02143D
Award:
2002 Design Merit Award
Agency:
Periscope / Minneapolis
Client:
Buffalo Wild Wings
Title:
My Half-Boat
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02144D
Award:
2002 Design Merit Award
Agency:
Powell / New York
Client:
Allied Domecq POWELL WANTS TO PULL FROM BOOK!
Title:
Beefeater's Spire Gin
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02145D
Award:
2002 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Kink fm102
Title:
Kink Live IV CD
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02146D
Award:
2002 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Kombucha Wonder Drink
Title:
Kombucha Wonder Drink Holiday Gift Box
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02147D
Award:
2002 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Tazo
Title:
Tazo 20 count Cartons
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02148D
Award:
2002 Design Merit Award
Agency:
Schumacher Jersild Wessman & Enander / Stockholm
Client:
Asprit/Amfora Vinhuis
Title:
Montepulciano
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02149D
Award:
2002 Design Merit Award
Agency:
Schumacher Jersild Wessman & Enander / Stockholm
Client:
R.O.O.M.
Title:
Corporate Identity
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02150D
Award:
2002 Design Merit Award
Agency:
Signal / Addison
Client:
Supre
Title:
Smoke Packaging Series
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02151D
Award:
2002 Design Merit Award
Agency:
Taxi / Toronto
Client:
Corel
Title:
Corel
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02152D
Award:
2002 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
McKenzie River Corp.
Title:
Special Brew 211
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02153D
Award:
2002 Design Merit Award
Agency:
Agency Eleven / Minneapolis
Client:
Gage
Title:
Capabilities Brochure
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02037D
Award:
2002 Design Merit Award
Agency:
Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client:
American Legacy Foundation
Title:
TruthZine
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02038D
Award:
2002 Design Merit Award
Agency:
Bates Brasil / São Paulo
Client:
Coca-Cola
Title:
Moments
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02039D
Award:
2002 Design Merit Award
Agency:
BBDO / Kuala Lumpur
Client:
BBDO Malaysia
Title:
BBDO Asia Pacific
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02040D
