The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Germans/Helicopter/Theatre Audience
Agency: BMP DDB / London
Client: Guardian Film 4 Category: Consumer Television / Consumer Television :20 and Under: Campaign
Kids Parties, Motivational Speaker, Pilot
Agency: Brown Melhuish Fishlock / Sydney
Client: IKEA Category: Consumer Television / Consumer Television :20 and Under: Campaign
Riot, Looting, War, Court
Agency: Abbott Mead Vickers.BBDO / London
Client: BBC News 24 Category: Consumer Television / Consumer Television :20 and Under: Campaign
Umpire/Peek/Sniff
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Nashua Category: Consumer Television / Consumer Television :20 and Under: Campaign
Plasticine
Agency: Abbott Mead Vickers.BBDO / London
Client: Dulux Category: Consumer Television / Consumer Television Over :30 Single
Dreamer
Agency: Abbott Mead Vickers.BBDO / London
Client: Guinness Category: Consumer Television / Consumer Television Over :30 Single
Status
Agency: Result DDB / Amstelveen
Client: Pon's Automobielhandel B.V. Category: Consumer Television / Consumer Television Over :30 Single
Clearly the Best Place - Aquaman
Agency: Cartoon Network Latin America / Atlanta
Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Over :30 Single
The Magma
Agency: Euro RSCG Corporate / Levallois
Client: Airbus Category: Consumer Television / Consumer Television Over :30 Single
College Tuition
Agency: Fallon / Minneapolis
Client: Citibank Category: Consumer Television / Consumer Television Over :30 Single
Big Bird
Agency: Fallon / Minneapolis
Client: PBS Category: Consumer Television / Consumer Television Over :30 Single
Nice & Tidy
Agency: Forsman & Bodenfors / Göthenburg
Client: IKEA Category: Consumer Television / Consumer Television Over :30 Single
Sofa
Agency: Lowe / London
Client: Reebok Category: Consumer Television / Consumer Television Over :30 Single
Orbit
Agency: GSD&M / Austin
Client: Land Rover North America Category: Consumer Television / Consumer Television Over :30 Single
Pitch From Above
Agency: Pearson Miller / New York
Client: Rainbow Media/IFC Category: Consumer Television / Consumer Television Over :30 Single
Adolf
Agency: Leo Burnett / Oslo
Client: Puls.no Category: Consumer Television / Consumer Television Over :30 Single
Doctor
Agency: Lowe / London
Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Single
Square
Agency: McCann-Erickson Manchester / Cheshire
Client: Durex Category: Consumer Television / Consumer Television Over :30 Single
Gum
Agency: Ogilvy & Mather / Buenos Aires
Client: Skin Less Skin Category: Consumer Television / Consumer Television Over :30 Single
The Test kitchen
Agency: Stenstrom & Co Advertising / Stockholm
Client: Kungsornen Category: Consumer Television / Consumer Television Over :30 Single
Falling Stars
Agency: TBWA\Chiat\Day / Los Angeles
Client: XM Satellite Radio Category: Consumer Television / Consumer Television Over :30 Single
Crazy Legs
Agency: TBWA\Chiat\Day / San Francisco
Client: Levi's Category: Consumer Television / Consumer Television Over :30 Single
Freestyle
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
CHOCOLATE
Agency: BBDO / Singapore
Client: Bayer S.E.A Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Hard Day Calendar
Agency: Cliff Freeman and Partners / New York
Client: Mike's Hard Lemonade Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Incredibly Powerful Amplifier
Agency: Tom Gianfagna Inc. / New York
Client: Blue Note Music Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Before
Agency: Grey Worldwide / Kuala Lumpur
Client: Nike Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Tummy
Agency: Grey Worldwide / Kuala Lumpur
Client: Nike Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Good Vibrations
Agency: Ogilvy & Mather / Frankfurt
Client: Schlampenladen Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Blurred Sticker
Agency: Quadrant Communications / Mumbai
Client: Toshiba India Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Bug
Agency: Sawyer Riley Compton / Atlanta
Client: Ellicott City Infiniti Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Contour Map
Agency: TBWA Hunt Lascaris / Johannesburg
Client: BMW X5 Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Black Box
Agency: TBWA / Singapore
Client: Samsonite Asia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
The Shell
Agency: TBWA / Singapore
Client: Thule Asia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Generic
Agency: OgilvyInteractive Singapore / Singapore
Client: Love Singapore Group of Churches Category: Banners / Banner - Campaign
Moving Fast
Agency: Leo Burnett / Hong Kong
Client: IKEA Category: Consumer Television / Consumer Television :20 and Under: Single
Riot
Agency: Abbott Mead Vickers.BBDO / London
Client: BBC News 24 Category: Consumer Television / Consumer Television :20 and Under: Single
Hollywood
Agency: Clemenger BBDO / Melbourne
Client: AXA Australia Health Insurance Category: Consumer Television / Consumer Television :20 and Under: Single
Football
Agency: D'Arcy / Shanghai
Client: Bright Dairy Category: Consumer Television / Consumer Television :20 and Under: Single
Nail Gun
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Category: Consumer Television / Consumer Television :20 and Under: Single
Leaf Blower
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Category: Consumer Television / Consumer Television :20 and Under: Single
Rain Forest
Agency: AgênciaClick / São Paulo
Client: O' Boticario Category: Banners / Banner - Single
Award:
2002 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Guardian Film 4
Title:
Germans/Helicopter/Theatre Audience
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
02529A
Award:
2002 Advertising Merit Award
Agency:
Brown Melhuish Fishlock / Sydney
Client:
IKEA
Title:
Kids Parties, Motivational Speaker, Pilot
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
02530A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
BBC News 24
Title:
Riot, Looting, War, Court
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
02531A
Award:
2002 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Nashua
Title:
Umpire/Peek/Sniff
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
02532A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
Dulux
Title:
Plasticine
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02457A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
Guinness
Title:
Dreamer
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02458A
Award:
2002 Advertising Merit Award
Agency:
Result DDB / Amstelveen
Client:
Pon's Automobielhandel B.V.
Title:
Status
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02459A
Award:
2002 Advertising Merit Award
Agency:
Cartoon Network Latin America / Atlanta
Client:
Cartoon Network Latin America
Title:
Clearly the Best Place - Aquaman
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02460A
Award:
2002 Advertising Merit Award
Agency:
Euro RSCG Corporate / Levallois
Client:
Airbus
Title:
The Magma
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02461A
Award:
2002 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Citibank
Title:
College Tuition
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02462A
Award:
2002 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
PBS
Title:
Big Bird
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02463A
Award:
2002 Advertising Merit Award
Agency:
Forsman & Bodenfors / Göthenburg
Client:
IKEA
Title:
Nice & Tidy
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02464A
Award:
2002 Advertising Merit Award
Agency:
Lowe / London
Client:
Reebok
Title:
Sofa
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02465A
Award:
2002 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Land Rover North America
Title:
Orbit
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02466A
Award:
2002 Advertising Merit Award
Agency:
Pearson Miller / New York
Client:
Rainbow Media/IFC
Title:
Pitch From Above
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02467A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Oslo
Client:
Puls.no
Title:
Adolf
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02468A
Award:
2002 Advertising Merit Award
Agency:
Lowe / London
Client:
Interbrew UK
Title:
Doctor
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02469A
Award:
2002 Advertising Merit Award
Agency:
McCann-Erickson Manchester / Cheshire
Client:
Durex
Title:
Square
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02470A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Buenos Aires
Client:
Skin Less Skin
Title:
Gum
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02471A
Award:
2002 Advertising Merit Award
Agency:
Stenstrom & Co Advertising / Stockholm
Client:
Kungsornen
Title:
The Test kitchen
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02472A
Award:
2002 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
XM Satellite Radio
Title:
Falling Stars
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02473A
Award:
2002 Advertising Merit Award
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Levi's
Title:
Crazy Legs
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02474A
Award:
2002 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Freestyle
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02475A
Award:
2002 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Bayer S.E.A
Title:
CHOCOLATE
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02337A
Award:
2002 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Mike's Hard Lemonade
Title:
Hard Day Calendar
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02338A
Award:
2002 Advertising Merit Award
Agency:
Tom Gianfagna Inc. / New York
Client:
Blue Note Music
Title:
Incredibly Powerful Amplifier
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02339A
Award:
2002 Advertising Merit Award
Agency:
Grey Worldwide / Kuala Lumpur
Client:
Nike
Title:
Before
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02340A
Award:
2002 Advertising Merit Award
Agency:
Grey Worldwide / Kuala Lumpur
Client:
Nike
Title:
Tummy
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02341A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Frankfurt
Client:
Schlampenladen
Title:
Good Vibrations
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02342A
Award:
2002 Advertising Merit Award
Agency:
Quadrant Communications / Mumbai
Client:
Toshiba India
Title:
Blurred Sticker
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02343A
Award:
2002 Advertising Merit Award
Agency:
Sawyer Riley Compton / Atlanta
Client:
Ellicott City Infiniti
Title:
Bug
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02344A
Award:
2002 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
BMW X5
Title:
Contour Map
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02345A
Award:
2002 Advertising Merit Award
Agency:
TBWA / Singapore
Client:
Samsonite Asia
Title:
Black Box
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02346A
Award:
2002 Advertising Merit Award
Agency:
TBWA / Singapore
Client:
Thule Asia
Title:
The Shell
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02347A
Award:
2002 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
IG
Title:
IG
Category:
Banners / Banner - Campaign
Annual ID:
02086N
Award:
2002 Interactive Merit Award
Agency:
hillmancurtis, inc. / New York
Client:
Ultimate TV from Microsoft
Title:
Category:
Banners / Banner - Campaign
Annual ID:
02087N
Award:
2002 Interactive Merit Award
Agency:
Modem Media / San Francisco
Client:
Hewlett-Packard
Title:
Category:
Banners / Banner - Campaign
Annual ID:
02088N
Award:
2002 Interactive Merit Award
Agency:
Modem Media / San Francisco
Client:
Intel
Title:
Category:
Banners / Banner - Campaign
Annual ID:
02089N
Award:
2002 Interactive Merit Award
Agency:
OgilvyInteractive / São Paulo
Client:
Renault
Title:
Renault
Category:
Banners / Banner - Campaign
Annual ID:
02090N
Award:
2002 Interactive Merit Award
Agency:
OgilvyInteractive Singapore / Singapore
Client:
Love Singapore Group of Churches
Title:
Generic
Category:
Banners / Banner - Campaign
Annual ID:
02091N
Award:
2002 Interactive Merit Award
Agency:
Tribal DDB Worldwide / London
Client:
The Guardian
Title:
Category:
Banners / Banner - Campaign
Annual ID:
02092N
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
IKEA
Title:
Moving Fast
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02495A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
BBC News 24
Title:
Riot
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02523A
Award:
2002 Advertising Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
AXA Australia Health Insurance
Title:
Hollywood
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02524A
Award:
2002 Advertising Merit Award
Agency:
D'Arcy / Shanghai
Client:
Bright Dairy
Title:
Football
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02525A
Award:
2002 Advertising Merit Award
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Fox Sports
Title:
Nail Gun
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02526A
Award:
2002 Advertising Merit Award
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Fox Sports
Title:
Leaf Blower
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02528A
Award:
2002 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
O' Boticario
Title:
Rain Forest
Category:
Banners / Banner - Single
Annual ID:
02066N
Award:
2002 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
BOL
Title:
Bed
Category:
Banners / Banner - Single
Annual ID:
02067N
Award:
2002 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
EFFEM
Title:
Memory
Category:
Banners / Banner - Single
Annual ID:
02068N
