The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Depth Gauge, Polygraph, Bell Curve, Litmus Paper, Section of Skin
Agency: Brand Architecture International / New York
Client: The Economist Category: Outdoor / Outdoor: Campaign
Morning Paper, Keeping An Eye, Hospital Bed
Agency: Forsman & Bodenfors / Göthenburg
Client: Göteborgs Posten Category: Outdoor / Outdoor: Campaign
Road Signs
Agency: Forsman & Bodenfors / Göthenburg
Client: Volvo of Sweden Category: Outdoor / Outdoor: Campaign
Exit
Agency: Publicis in the West / Seattle
Client: Washington State Lottery Category: Outdoor / Outdoor: Campaign
Beach, Bar, Pool
Agency: Saatchi & Saatchi / London
Client: Club 18-30 Category: Outdoor / Outdoor: Campaign
How Much Is This?
Agency: TBWAChiatDay / Los Angeles
Client: MOCA Category: Outdoor / Outdoor: Campaign
Rain Forest
Agency: AgênciaClick / São Paulo
Client: O' Boticario Category: Banners / Banner - Single
Underwear
Agency: DM9 DDB Publicidade / São Paulo
Client: Calisere Category: Banners / Banner - Single
Acne
Agency: DM9 DDB Publicidade / São Paulo
Client: Clean & Clear Category: Banners / Banner - Single
Hungry Burger
Agency: DM9 DDB Publicidade / São Paulo
Client: Parmalat/Ketchup Category: Banners / Banner - Single
Small/Sharp
Agency: Foote Cone Belding - San Francisco / San Francisco
Client: Compaq Computer Corp. Category: Banners / Banner - Single
Coca-Cola
Agency: OgilvyInteractive / São Paulo
Client: Coca-Cola Category: Banners / Banner - Single
Love Singapore Group of Churches
Agency: OgilvyInteractive Singapore / Singapore
Client: Love Singapore Group of Churches Category: Banners / Banner - Single
Fish
Agency: OgilvyInteractive Singapore / Singapore
Client: Travel Bug Category: Banners / Banner - Single
Focus
Agency: OgilvyInteractive worldwide / Hong Kong
Client: The Economist Category: Banners / Banner - Single
How to impress your friends
Agency: Tribal DDB Canada / Vancouver
Client: Kia Category: Banners / Banner - Single
Youth campaign-anti tobacco education
Agency: Seven Interactive / Chicago
Client: Golin/Harris International & The State of Illinois Category: Brand Gaming / Brand Gaming - Banners
Germans/Helicopter/Theatre Audience
Agency: BMP DDB / London
Client: Guardian Film 4 Category: Consumer Television / Consumer Television :20 and Under: Campaign
Kids Parties, Motivational Speaker, Pilot
Agency: Brown Melhuish Fishlock / Sydney
Client: IKEA Category: Consumer Television / Consumer Television :20 and Under: Campaign
Riot, Looting, War, Court
Agency: Abbott Mead Vickers.BBDO / London
Client: BBC News 24 Category: Consumer Television / Consumer Television :20 and Under: Campaign
Umpire/Peek/Sniff
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Nashua Category: Consumer Television / Consumer Television :20 and Under: Campaign
Stationery
Agency: BBDO / Hong Kong
Client: Film Factory Limited, The Category: Brand and Corporate Identity / Corporate Identity
El Zanjon
Agency: Blok Design / Toronto
Client: El Zanjon Category: Brand and Corporate Identity / Corporate Identity
Steam Films
Agency: Blok Design / Toronto
Client: Steam Films Category: Brand and Corporate Identity / Corporate Identity
Words
Agency: PeñaBrand/Butler Shine & Stern / Sausalito
Client: Catherine Bowen Category: Brand and Corporate Identity / Corporate Identity
Identity
Agency: PeñaBrand/Butler Shine & Stern / Sausalito
Client: PeñaBrand Category: Brand and Corporate Identity / Corporate Identity
Identity System
Agency: Colle + McVoy / Minneapolis
Client: Colle + McVoy Category: Brand and Corporate Identity / Corporate Identity
Wolf Corporate Identity
Agency: Duffy Design / Minneapolis
Client: Sub Zero Category: Brand and Corporate Identity / Corporate Identity
Stories
Agency: Highwood Communications / Calgary
Client: Highwood Communications Category: Brand and Corporate Identity / Corporate Identity
Yellowbox
Agency: Kinetic Interactive / Singapore
Client: Yellowbox Studios Category: Brand and Corporate Identity / Corporate Identity
Corporate ID
Agency: Kohnke Hanneken / Milwaukee
Client: Church in the City Category: Brand and Corporate Identity / Corporate Identity
Award:
2002 Interactive Merit Award
Agency:
AGI GmbH / Stuttgart
Client:
Phoenix Product Design
Title:
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
02150N
Award:
2002 Interactive Merit Award
Agency:
Leopard / Boulder
Client:
Leopard
Title:
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
02151N
Award:
2002 Interactive Merit Award
Agency:
O'Donnell Advertising Inc. / San Diego
Client:
O'Donnell Advertising Inc.
Title:
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
02152N
Award:
2002 Interactive Merit Award
Agency:
Pentagram Design, Inc. / San Francisco
Client:
Potlatch Paper
Title:
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
02153N
Award:
2002 Interactive Merit Award
Agency:
Winning Strategies Advertising / Mt. Laurel
Client:
Winning Strategies Advertising
Title:
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
02154N
Award:
2002 Advertising Merit Award
Agency:
Brand Architecture International / New York
Client:
The Economist
Title:
Depth Gauge, Polygraph, Bell Curve, Litmus Paper, Section of Skin
Category:
Outdoor / Outdoor: Campaign
Annual ID:
02282A
Award:
2002 Advertising Merit Award
Agency:
Forsman & Bodenfors / Göthenburg
Client:
Göteborgs Posten
Title:
Morning Paper, Keeping An Eye, Hospital Bed
Category:
Outdoor / Outdoor: Campaign
Annual ID:
02283A
Award:
2002 Advertising Merit Award
Agency:
Forsman & Bodenfors / Göthenburg
Client:
Volvo of Sweden
Title:
Road Signs
Category:
Outdoor / Outdoor: Campaign
Annual ID:
02284A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Oslo
Client:
SAS
Title:
London/Paris/NewYork
Category:
Outdoor / Outdoor: Campaign
Annual ID:
02285A
Award:
2002 Advertising Merit Award
Agency:
Modernista! / Boston
Client:
MTV
Title:
We're Watching
Category:
Outdoor / Outdoor: Campaign
Annual ID:
02286A
Award:
2002 Advertising Merit Award
Agency:
Modernista! / Boston
Client:
MTV
Title:
We're Watching 2
Category:
Outdoor / Outdoor: Campaign
Annual ID:
02287A
Award:
2002 Advertising Merit Award
Agency:
Publicis in the West / Seattle
Client:
Washington State Lottery
Title:
Exit
Category:
Outdoor / Outdoor: Campaign
Annual ID:
02288A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Club 18-30
Title:
Beach, Bar, Pool
Category:
Outdoor / Outdoor: Campaign
Annual ID:
02289A
Award:
2002 Advertising Merit Award
Agency:
TBWAChiatDay / Los Angeles
Client:
MOCA
Title:
How Much Is This?
Category:
Outdoor / Outdoor: Campaign
Annual ID:
02290A
Award:
2002 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
O' Boticario
Title:
Rain Forest
Category:
Banners / Banner - Single
Annual ID:
02066N
Award:
2002 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
BOL
Title:
Bed
Category:
Banners / Banner - Single
Annual ID:
02067N
Award:
2002 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
EFFEM
Title:
Memory
Category:
Banners / Banner - Single
Annual ID:
02068N
Award:
2002 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Greenpeace
Title:
Chainsaw
Category:
Banners / Banner - Single
Annual ID:
02069N
Award:
2002 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Greenpeace
Title:
Habitat
Category:
Banners / Banner - Single
Annual ID:
02070N
Award:
2002 Interactive Merit Award
Agency:
Blattner Brunner / Pittsburgh
Client:
Zippo
Title:
Category:
Banners / Banner - Single
Annual ID:
02071N
Award:
2002 Interactive Merit Award
Agency:
DM9 DDB Publicidade / São Paulo
Client:
Calisere
Title:
Underwear
Category:
Banners / Banner - Single
Annual ID:
02072N
Award:
2002 Interactive Merit Award
Agency:
DM9 DDB Publicidade / São Paulo
Client:
Clean & Clear
Title:
Acne
Category:
Banners / Banner - Single
Annual ID:
02073N
Award:
2002 Interactive Merit Award
Agency:
DM9 DDB Publicidade / São Paulo
Client:
Parmalat/Ketchup
Title:
Hungry Burger
Category:
Banners / Banner - Single
Annual ID:
02074N
Award:
2002 Interactive Merit Award
Agency:
DoubleYou / Barcelona
Client:
Lynx
Title:
Tornado
Category:
Banners / Banner - Single
Annual ID:
02075N
Award:
2002 Interactive Merit Award
Agency:
Foote Cone Belding - San Francisco / San Francisco
Client:
Compaq Computer Corp.
Title:
Small/Sharp
Category:
Banners / Banner - Single
Annual ID:
02076N
Award:
2002 Interactive Merit Award
Agency:
OgilvyInteractive / São Paulo
Client:
Coca-Cola
Title:
Coca-Cola
Category:
Banners / Banner - Single
Annual ID:
02078N
Award:
2002 Interactive Merit Award
Agency:
OgilvyInteractive / New York
Client:
IBM
Title:
IBM
Category:
Banners / Banner - Single
Annual ID:
02079N
Award:
2002 Interactive Merit Award
Agency:
OgilvyInteractive Singapore / Singapore
Client:
Love Singapore Group of Churches
Title:
Love Singapore Group of Churches
Category:
Banners / Banner - Single
Annual ID:
02080N
Award:
2002 Interactive Merit Award
Agency:
OgilvyInteractive Singapore / Singapore
Client:
Travel Bug
Title:
Fish
Category:
Banners / Banner - Single
Annual ID:
02081N
Award:
2002 Interactive Merit Award
Agency:
OgilvyInteractive worldwide / Hong Kong
Client:
The Economist
Title:
Focus
Category:
Banners / Banner - Single
Annual ID:
02082N
Award:
2002 Interactive Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Dunlop Tyres
Title:
Category:
Banners / Banner - Single
Annual ID:
02083N
Award:
2002 Interactive Merit Award
Agency:
Team One Advertising / El Segundo
Client:
Lexus
Title:
Category:
Banners / Banner - Single
Annual ID:
02084N
Award:
2002 Interactive Merit Award
Agency:
Tribal DDB Canada / Vancouver
Client:
Kia
Title:
How to impress your friends
Category:
Banners / Banner - Single
Annual ID:
02085N
Award:
2002 Interactive Merit Award
Agency:
Grey Interactive / New York
Client:
Robert Allen Group
Title:
Category:
E-Commerce / E-Commerce B2B - Web Sites
Annual ID:
02157N
Award:
2002 Interactive Merit Award
Agency:
AGI GmbH / Stuttgart
Client:
HypoVereinsbank (Munich)
Title:
Category:
Brand Gaming / Brand Gaming - Banners
Annual ID:
02164N
Award:
2002 Interactive Merit Award
Agency:
Seven Interactive / Chicago
Client:
Golin/Harris International & The State of Illinois
Title:
Youth campaign-anti tobacco education
Category:
Brand Gaming / Brand Gaming - Banners
Annual ID:
02165N
Award:
2002 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Guardian Film 4
Title:
Germans/Helicopter/Theatre Audience
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
02529A
Award:
2002 Advertising Merit Award
Agency:
Brown Melhuish Fishlock / Sydney
Client:
IKEA
Title:
Kids Parties, Motivational Speaker, Pilot
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
02530A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
BBC News 24
Title:
Riot, Looting, War, Court
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
02531A
Award:
2002 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Nashua
Title:
Umpire/Peek/Sniff
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
02532A
Award:
2002 Design Merit Award
Agency:
BBDO / Hong Kong
Client:
Film Factory Limited, The
Title:
Stationery
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02069D
Award:
2002 Design Merit Award
Agency:
Blok Design / Toronto
Client:
El Zanjon
Title:
El Zanjon
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02070D
Award:
2002 Design Merit Award
Agency:
Blok Design / Toronto
Client:
Steam Films
Title:
Steam Films
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02071D
Award:
2002 Design Merit Award
Agency:
PeñaBrand/Butler Shine & Stern / Sausalito
Client:
Catherine Bowen
Title:
Words
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02072D
Award:
2002 Design Merit Award
Agency:
PeñaBrand/Butler Shine & Stern / Sausalito
Client:
PeñaBrand
Title:
Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02073D
Award:
2002 Design Merit Award
Agency:
Colle + McVoy / Minneapolis
Client:
Colle + McVoy
Title:
Identity System
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02074D
Award:
2002 Design Merit Award
Agency:
Duffy Design / Minneapolis
Client:
Sub Zero
Title:
Wolf Corporate Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02075D
Award:
2002 Design Merit Award
Agency:
Highwood Communications / Calgary
Client:
Highwood Communications
Title:
Stories
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02076D
Award:
2002 Design Merit Award
Agency:
Kinetic Interactive / Singapore
Client:
Yellowbox Studios
Title:
Yellowbox
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02077D
Award:
2002 Design Merit Award
Agency:
Kohnke Hanneken / Milwaukee
Client:
Church in the City
Title:
Corporate ID
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02078D
