The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Product Recall - Please note this spot first aired nationwide on April Fools Day
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Faces
Agency: DM9 DDB Publicidade / São Paulo
Client: MASP São Paulo Museum of Art Category: Public Service/Political / Public Service/Political Radio: Single
Hey White Fella
Agency: M&C Saatchi / London
Client: Kick Racism Out of Football Category: Public Service/Political / Public Service/Political Radio: Single
Tourists
Agency: BBDO / New York
Client: Citizens Against Terrorism Category: Public Service/Political / Public Service/Political Radio: Single
Desert
Agency: Suburban / Larchmont
Client: Companion Animal Placement Category: Public Service/Political / Public Service/Political Radio: Single
The Colonel
Agency: Cole & Weber/Red Cell / Seattle
Client: American Civil Liberties Union Category: Public Service/Political / Public Service/Political Radio: Single
Death Penalty
Agency: Saatchi & Saatchi / Milan
Client: MTV Category: Public Service/Political / Public Service/Political Radio: Single
Cam
Agency: ZiG / Toronto
Client: Breast Cancer Society Category: Public Service/Political / Public Service/Political Radio: Single
Germans/Helicopter/Theatre Audience
Agency: BMP DDB / London
Client: Guardian Film 4 Category: Consumer Television / Consumer Television :20 and Under: Campaign
Kids Parties, Motivational Speaker, Pilot
Agency: Brown Melhuish Fishlock / Sydney
Client: IKEA Category: Consumer Television / Consumer Television :20 and Under: Campaign
Riot, Looting, War, Court
Agency: Abbott Mead Vickers.BBDO / London
Client: BBC News 24 Category: Consumer Television / Consumer Television :20 and Under: Campaign
Umpire/Peek/Sniff
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Nashua Category: Consumer Television / Consumer Television :20 and Under: Campaign
Smile
Agency: Abbott Mead Vickers.BBDO / London
Client: Guinness Category: Newspaper / Newspaper Over 600 Lines: Single
Awe
Agency: Batey / Singapore
Client: Daimler Chrysler Category: Newspaper / Newspaper Over 600 Lines: Single
Shadow Boxer
Agency: BBDO Canada / Toronto
Client: Federal Express Canada Category: Newspaper / Newspaper Over 600 Lines: Single
Bricks
Agency: Berry Bush BBDO / Cape Town
Client: Isuzu Category: Newspaper / Newspaper Over 600 Lines: Single
Dinner
Agency: BMP DDB / London
Client: Guardian Category: Newspaper / Newspaper Over 600 Lines: Single
Newspaper
Agency: Bozell / New York
Client: The New York Times Category: Newspaper / Newspaper Over 600 Lines: Single
Blue Chip
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist Category: Newspaper / Newspaper Over 600 Lines: Single
Red Ken
Agency: Abbot Mead Vickers.BBDO / London
Client: The Economist Category: Newspaper / Newspaper Over 600 Lines: Single
Plate
Agency: DDB / Dallas
Client: McIlhenny Co. Category: Newspaper / Newspaper Over 600 Lines: Single
Weeping Guitar
Agency: Dentsu Young & Rubicam / Singapore
Client: Class 95FM Category: Newspaper / Newspaper Over 600 Lines: Single
Feels Like a Million
Agency: Fallon / Minneapolis
Client: BMW RAN LAST YEAR - DO NOT INCLUDE IN THE ONE SHOW V. 24 Category: Newspaper / Newspaper Over 600 Lines: Single
Poem
Agency: Fallon / Minneapolis
Client: United Airlines Category: Newspaper / Newspaper Over 600 Lines: Single
Nations Collide
Agency: GSD&M / Austin
Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Single
Ostrich Egg
Agency: GSD&M / Austin
Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Single
Pope Mobile
Agency: GSD&M / Austin
Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Single
Queen
Agency: GSD&M / Austin
Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Single
Wilks
Agency: GSD&M / Austin
Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Single
Harrison
Agency: La Comunidad / Buenos Aires
Client: Rolling Stone Category: Newspaper / Newspaper Over 600 Lines: Single
Stocking
Agency: Ogilvy & Mather / Kuala Lumpur
Client: Guinness Anchor Berhad Category: Newspaper / Newspaper Over 600 Lines: Single
Bogey@5
Agency: Ogilvy & Mather / Kuala Lumpur
Client: Mattel Southeast Asia Category: Newspaper / Newspaper Over 600 Lines: Single
Pit Stop
Agency: Ogilvy & Mather / Kuala Lumpur
Client: Mattel Southeast Asia Category: Newspaper / Newspaper Over 600 Lines: Single
Tennis
Agency: Ogilvy / Bangkok
Client: Red Bull Beverage Category: Newspaper / Newspaper Over 600 Lines: Single
Tree Trunk
Agency: Saatchi & Saatchi / Johannesburg
Client: Procter & Gamble-Oil of Olay Category: Newspaper / Newspaper Over 600 Lines: Single
Pre - Newspaper
Agency: Saatchi & Saatchi / Torrance
Client: Oregon Sports Hall of Fame Category: Newspaper / Newspaper Over 600 Lines: Single
Bandits
Agency: TBWA/Capsula / São Paulo
Client: Wendler Category: Newspaper / Newspaper Over 600 Lines: Single
Price Tags
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Colman's Spray & Cook Category: Newspaper / Newspaper Over 600 Lines: Single
Thumb
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Sony PlayStation Category: Newspaper / Newspaper Over 600 Lines: Single
12 Songs
Agency: Bozell / New York
Client: Kevin Brady Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Oil Can
Agency: Carmichael Lynch / Minneapolis
Client: Potlatch Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
CSA Images Royalty Free CDs
Agency: Charles S. Anderson Design / Minneapolis
Client: CSA Images Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Tea Tins
Agency: Clarke Goward / Boston
Client: Tealuxe Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Jonnie Walker Bottle
Agency: Claydonheeleyjonesmason / London
Client: UDV Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
VS Sassoon Colour
Agency: Dew Gibbons / London
Client: Procter & Gamble Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Reebok Fitness Water
Agency: Karacters Design Group / Vancouver
Client: CC Beverage Corp. Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
My Half-Boat
Agency: Periscope / Minneapolis
Client: Buffalo Wild Wings Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Beefeater's Spire Gin
Agency: Powell / New York
Client: Allied Domecq POWELL WANTS TO PULL FROM BOOK! Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single