The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Opening Hours, We don't have it, Big Brother, Siberia, Pray
Agency: Leo Burnett / Prague
Client: Museum of Communism Prague Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Lexus Minority Report Site
Agency: Team One Advertising / El Segundo
Client: Lexus Category: Promotional Advertising / Promotional Advertising - Web Sites
Player 1/2
Agency: Scholz & Friends / Hamburg
Client: Video World Category: Outdoor / Guerilla Advertising: Single
Birthmark
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Campaign
Mr. All You Can Eat Buffet Inventor
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
How to Create a Newspaper Ad: Luke Sullivan, Mike Hughes, Lee Clow
Agency: The Martin Agency / Richmond
Client: Newspaper Association of America Category: Newspaper / Newspaper Over 600 Lines: Campaign
Miz no eau
Agency: Hakuhodo Inc. / Tokyo
Client: Asabiraki Category: Package Design / Commercial Product Packaging
Don't Ignore
Agency: OgilvyInteractive / Singapore
Client: SPCA Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Travel Guide
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
HP Web Site
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
marines.com
Agency: J. Walter Thompson and Digital@jwt / Atlanta
Client: U.S. Marine Corps Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Brotherhood Exhibit
Agency: Ogilvy & Mather / New York
Client: FDNY Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Starving
Agency: GSD&M / Austin
Client: Peace Council Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Stars
Agency: McKinney & Silver / Raleigh
Client: Audi of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Lightbox
Agency: Wieden+Kennedy / Amsterdam
Client: Nike - Footlocker Category: Consumer Television / Consumer Television :20 and Under: Single
Mid Life Crisis, Tattoo, Wild
Agency: Mullen / Wenham
Client: Vespa Naples Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Riverdance
Agency: Fallon / Minneapolis
Client: Finnegans Category: Newspaper / Newspaper 600 Lines or Less: Single
David's Diary
Agency: Batey / Singapore
Client: Ministry of Home Affairs Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Car Car Car
Agency: Springer & Jacoby / Hamburg
Client: Mercedes-Benz Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
For Rent
Agency: Young & Rubicam / Chicago
Client: The Apartment People Category: Collateral Advertising / Collateral Posters: Single
Baby Invasion, Box of Poison, Low Rider
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Hanafuda
Agency: Hakuhodo Inc. / Tokyo
Client: Five Foxes Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Bandage
Agency: Sawyer Riley Compton / Atlanta
Client: Beyond Racism Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Pull!
Agency: Wexley School for Girls / Seattle
Client: Diadora Category: Consumer Television / Consumer Television Under $50,000 Budget
@radical.media Web Site
Agency: @radical.media / New York
Client: @radical.media Category: Self-Promotion / Self-Promotion - Web Sites
Downside, Flavor, Positive
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Explore, Blossom, Normal, Okay with That
Agency: Leo Burnett / Chicago
Client: Kraft - Altoids Sours Category: Outdoor / Outdoor: Campaign
Yellowbox Studios
Agency: Kinetic Interactive / Singapore
Client: Yellowbox Studios Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Before
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Apple, Heineken, Benetton, The Economist
Agency: Cathedral The Creative Center / Madrid
Client: The Design House Category: Trade / Trade Color Full Page or Spread: Campaign
Ulterior Emotions, Corporate Message, Motivational Speaker
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries Category: Consumer Television / Consumer Television Over :30 Campaign
Dog Poo
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Drobnjak's Manjaks
Agency: WONGDOODY / Seattle
Client: Seattle SuperSonics Category: Integrated Branding Campaign
Heimlich, Piggy Bank, Soccer
Agency: Schupp Company / St. Louis
Client: Bonhomme Church Category: Direct Mail / Direct Mail: Campaign
elvisnumberones.com
Agency: Sudden Industries / New York
Client: RCA/BMG Category: Brand Gaming / Brand Gaming - Banners
Key
Agency: Team One Advertising / El Segundo
Client: Lexus Category: Newspaper / Newspaper Over 600 Lines: Single
40 Yrs New York Film Festival
Agency: mass / New York
Client: Grand Marnier Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Wrong Faith, Wrong Colour, Wrong Opinion
Agency: Michael Conrad & Leo Burnett / Frankfurt
Client: Amnesty International Category: Outdoor / Guerilla Advertising: Campaign
Hippopotamus
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Nissan Category: Trade / Trade Color Full Page or Spread: Single
Curiously Sour
Agency: Leo Burnett / Chicago
Client: Kraft - Altoids Sours Category: Integrated Branding Campaign / Integrated Branding
JvM Quotations Book
Agency: Jung von Matt / Hamburg
Client: Jung von Matt Category: Brand and Corporate Identity / Booklet/Brochure
Brochure
Agency: TBWA/Gavin/Reddy / Johannesburg
Client: Apartheid Museum Category: Brand and Corporate Identity / Booklet/Brochure
All of the Above
Agency: Borders Perrin Norrander / Portland
Client: Columbia Sportswear Category: Outdoor / Outdoor: Single
Business Cards
Agency: McCann-Erickson / Manchester
Client: Durex Condoms-SSL International Category: Brand and Corporate Identity / Corporate Identity
Post It Notes
Agency: Mother / London
Client: Mother Category: Brand and Corporate Identity / Corporate Identity
Ascend
Agency: Kinetic / Singapore
Client: Amara Holdings Limited Category: Brand and Corporate Identity Design / Annual Report
Split Ends
Agency: onemanbrand.com / Singapore
Client: UNZA Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
San Silvestre Vallecana 2002
Agency: Double You / Barcelona
Client: Nike Spain Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising