The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Every Day is Day One
Agency: Exit Films / Melbourne + 72andSunny / Amsterdam + Smuggler / London
Client: Samsung Category: Craft / Direction
We Are Fire
Agency: Memac Ogilvy / Dubai
Client: Al Jazeera News Network Category: Craft / Direction
The Swedish Snow Rescuers
Agency: Akestam Holst / Stockholm
Client: Audi Category: Interactive Advertising / Environmental / Experiential - Single
The Pursuit
Agency: R/GA / New York
Client: Equinox Category: Interactive Advertising / Environmental / Experiential - Single
vw.com
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: User Experience Design - Web / Utility
#Project360
Agency: Heye GmbH / Munich
Client: Mammut Sports Group AG Category: User Experience Design - Web / Utility
Bring Down the King
Agency: DDB Group New Zealand / Auckland
Client: SKY Television Category: Outdoor / Outdoor Installations & Ambient - Single
Visa Saree
Agency: BBDO India / Mumbai
Client: Visa India Category: Collateral Design / Promotional Items - Single or Series
The Paper Skin
Agency: Geometry Global Germany / Frankfurt
Client: Fedrigoni Fine Paper Category: Collateral Design / Promotional Items - Single or Series
mt book
Agency: iyamadesign inc. / Tokyo
Client: Kamoi Kakoshi Co., Ltd. Category: Collateral Design / Booklets & Brochures
Honda. Beautiful Engines.
Agency: Mori / Tokyo + Dentsu / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo
Client: Honda Motor Co., Ltd. Category: Collateral Design / Booklets & Brochures
Get Well Kit
Agency: Geometry Global / Moscow + Ogilvy CommonHealth / Moscow
Client: Sanofi Category: User Experience Design - Mobile / Utility
Ready to Fly
Agency: BBDO / New York
Client: Foot Locker Category: Consumer Television / 60 Second - Single
Newcastle Brown Ale: Band of Brands
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Consumer Television / 60 Second - Single
#Futureself
Agency: Publicis Conseil / PARIS
Client: ORANGE Category: User Experience Design - Web / User Experience
Take the Final Bow
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City
Client: Lien Foundation Category: Print Craft / Writing - Single Only
Baidu Kuaisou
Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing
Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Use of Technology / Product & Mobile Integration
Alvio
Agency: Qol Devices / New York + R/GA / New York
Client: Qol Devices Category: Use of Technology / Product & Mobile Integration
Hidden Graphics
Agency: Colenso BBDO / Auckland
Client: Frucor Beverage Ltd. Category: Collateral / Promotional Materials - Single or Campaign
The dancing Traffic Light
Agency: BBDO Group Germany GmbH / Berlin
Client: Daimler AG, smart/MM Category: Experiential Advertising / Installations
A rainbow for the Rainbow Nation
Agency: FCB South Africa (PTY) LTD / Johannesburg
Client: Coca-Cola South Africa Category: Experiential Advertising / Installations
Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon
Agency: The Marketing Arm / Marina Del Rey
Client: Pepsi MAX Category: Online / Long Form
The Most Interesting Man In The World
Agency: Havas Worldwide NY / New York
Client: Dos Equis Category: Radio / Consumer - Campaign
Give Me Strength
Agency: Ogilvy & Mather Johannesburg / Johannesburg
Client: Lucozade Category: Radio / Consumer - Campaign
The dancing Traffic Light
Agency: BBDO Group Germany GmbH / Berlin
Client: Daimler AG, smart/MM Category: Architecture / Built
Geometry of Pasta
Agency: Here Design / London
Client: Geometry of Pasta Category: Package Design / Product Line
Potato shochu Hokkaido Kiyosato
Agency: Nippon Design Center, Inc. / Tokyo + DRAFT Co.,Ltd. / Tokyo + ALL RIGHT / Tokyo
Client: Kiyosato Shouchu Office Category: Package Design / Product Line
This Is Wholesome
Agency: Droga5 / New York
Client: Mondelez International / Honey Maid Category: Brand Transformation / Single
Rebirth After Reading
Agency: Cheil China / Beijing
Client: Friends of Nature Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
TANGERINE
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Collateral / Posters - Single
Dead Mouse Theatre Tumblr
Agency: Barton F. Graf LLC / New York, NY
Client: The Scotts Miracle-Gro Company Category: Social Media / Branded Social Campaign
LGBTAvatars
Agency: Geometry Global / Praha 7 + Ogilvy & Mather / Praha 7
Client: Prague Pride Category: Social Media / Branded Social Campaign
The Design S Award 2014
Agency: BVD / Stockholm
Client: The Swedish Society of Crafts and Design Category: Design Craft / Printing & Paper Craft - Single or Series
Drinkable Book
Agency: DDB NY / New York
Client: WATERisLIFE Category: Design Craft / Printing & Paper Craft - Single or Series
Imagination changes the world
Agency: DENTSU INC. / Nagoya
Client: SHACHIHATA Category: Design Craft / Printing & Paper Craft - Single or Series
Hairstyle Calendar
Agency: Leo Burnett, Hong Kong / Hong Kong
Client: Hair Culture Category: Design Craft / Printing & Paper Craft - Single or Series
3D modeling poster "on air"
Agency: SIX inc. / Minato-ku
Client: FINAL HOME Category: Design Craft / Printing & Paper Craft - Single or Series
Liu Xiaodong’s Hotan Project & Xinjiang Research
Agency: Xiao Mage Cheng Zi / Beijing
Client: Today Art Museum Category: Public Service - Design / Publication Design
Soundlab Posters
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Collateral / Posters - Campaign
MAPS CAMPAIGN
Agency: AMV BBDO / London
Client: WHISKAS Category: Newspaper / Full Page or Spread - Campaign
I Touch Myself Project
Agency: JWT / Sydney
Client: Cancer Council NSW Category: Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
#Project360
Agency: Heye GmbH / Munich
Client: Mammut Sports Group AG Category: Websites / Footwear, Clothing & Accessories
Time-dynamic Model of Saxony
Agency: ATELIER BRÜCKNER / Stuttgart + MKT / Olching
Client: Landesamt für Archäologie Sachsen / Staatliches Museum für Archäologie Chemnitz (smac) Category: Experiences / Indoor Spaces
TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt
Client: GUY COTTEN Category: Digital Direct Marketing / Websites, Microsites & Banners
Infrequent Flyers Club
Agency: McCann / Melbourne
Client: Tigerair Category: Digital Direct Marketing / Websites, Microsites & Banners
GT RIDE - Viral Gaming for Kia
Agency: LA RED GmbH / Hamburg + Artificial Rome GmbH / Berlin
Client: Kia Motors Europe GmbH Category: Mobile Applications / Branded Games