The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Lions, Snakes, Alligators
Agency: Saatchi & Saatchi / bangkok
Client: Indothai Sport Ltd. Part Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Postman, Barrel, Barrel Miss
Agency: Clemmow Hornby Inge / London
Client: Britvic Category: Consumer Television / Consumer Television Over :30 Campaign
Switzerland, USA, Holland
Agency: Clemmow Hornby Inge / London
Client: Heineken Category: Consumer Television / Consumer Television Over :30 Campaign
History, Business Cards, Greetings
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television Over :30 Campaign
Tattoo
Agency: Ogilvy South Africa / Johannesburg
Client: Harley Davidson Category: Collateral Advertising / Collateral Posters: Single
Seal
Agency: Clemmow Hornby Inge / London
Client: Britvic - Tango Category: Non-Broadcast / Non-Broadcast: Cinema
Streets
Agency: Ogilvy Brasil / São Paulo
Client: Mattel Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
The Long Run, Laila, Stacy
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Manual of Motoring
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Call Center, Career Maker, MBA (Problems)
Agency: BBDO / New York
Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Campaign
Drama, Remind Me, Chinese Office
Agency: BBDO / New York
Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Campaign
Book Wrapping Paper
Agency: Crispin Porter + Bogusky/LA / Venice
Client: Borders Category: Newspaper / Newspaper Over 600 Lines: Single
Chair
Agency: Master Comunicação / Curitiba
Client: Brazilian Ministry of Health Category: Public Service/Political / Public Service/Political Television: Single
Lullaby
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: SWR Television Station Category: Public Service/Political / Public Service/Political Television: Single
BSSP 10th Anniversary Invites
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Butler, Shine, Stern & Partners Category: Collateral Advertising / Collateral: Self-Promotion
Bars, Rings, Beam
Agency: Foote Cone & Belding Singapore / Singapore
Client: Terminal One Category: Collateral Advertising / Collateral: Self-Promotion
Pool, Field, Playground
Agency: Sil Ad (KL) Sdn Bhd / Kuala Lumpur
Client: Sony (Malaysia) Sdn Bhd Category: Collateral Advertising / Collateral: Self-Promotion
bottle, Cards, Matches, Posters, Ads
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Collateral Advertising / Collateral: Self-Promotion
Supermarket, Grapes, Prison
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Tractor Beam
Agency: TBWA\Chiat\Day / Los Angeles
Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Single
Worker, Gardener, Policeman
Agency: Scholz & Friends / Berlin
Client: Weru AG Category: Outdoor / Outdoor: Campaign
Self Portraits, Art Exhibition, Print, London Outdoor
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Leopard, Crocodile, Seal
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: WWF Germany Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Snakes
Agency: Saatchi & Saatchi / bangkok
Client: Indothai Sport Ltd. Part Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Koeberg, Swimming pool, Redheads
Agency: TBWA Gavin Reddy / Johannesburg
Client: Apartheid Museum Category: Consumer Radio / Consumer Radio: Campaign
Mr. Way too much cologne wearer, Mr. Multi-colored sweater wearer, Mr. really bad dancer
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Survival Kit
Agency: BBDO / New York
Client: Guinness Category: Trade / Trade Color Full Page or Spread: Single
WWII "Nanking"
Agency: Foote Cone & Belding Singapore / Singapore
Client: Global Alliance Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Missing Stickers
Agency: Rethink / Vancouver
Client: World Wildlife Fund Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Replacement Smokers, Survey, Coroner
Agency: Chelsea Pictures / New York
Client: Truth/American Legacy Category: Public Service/Political / Public Service/Political Television: Campaign
Kamasutra
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
boots, halloween, parade
Agency: FALLON SINGAPORE PTE LTD / SINGAPORE
Client: TIME Magazine Category: Trade / Trade Color Full Page or Spread: Campaign
Paul Davis
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Outdoor / Outdoor: Single
Brainy
Agency: Ogilvy South Africa / Johannesburg
Client: The Economist Category: Outdoor / Outdoor: Single
Park
Agency: DDB Canada (Vancouver) / Vancouver
Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
0-60, SMITTEN, CAR TYPES, CARVE
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Saucer, Ring, Pod, Kryptonite, Hook
Agency: Campbell Doyle Dye / London
Client: Ouch Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Redheads
Agency: TBWA Gavin Reddy / Johannesburg
Client: Apartheid Museum Category: Consumer Radio / Consumer Radio: Single
Corvette
Agency: Publicis in the West / Seattle
Client: Washington State Lottery Category: Consumer Radio / Consumer Radio: Single
Worms
Agency: BBDO / Bangkok
Client: Uni President (Thailand) Co., Ltd. Category: Consumer Television / Consumer Television Over :30 Single
Mountain
Agency: TBWALondon / London
Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Over :30 Single
Missile Car "
Agency: J. Walter Thompson Sdn Bhd / Kuala Lumpur
Client: Channel 9. Ch-9 Media Sdn Bhd ( TV Station ) Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
PYLONS
Agency: Taxi Advertising & Design / Toronto
Client: MINI CANADA Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
CCA-Call For Entry
Agency: Leo Burnett Singapore / Singapore
Client: 4As Limited Category: Trade / Trade B/W Full Page or Spread: Single
Cassete Recorder, Simon, Videogame
Agency: AlmapBBDO Comunicacoes Ltda / São Paulo
Client: Fed Ex Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Fly, Light Switch, Dandelion Seed
Agency: Saatchi & Saatchi / Sydney
Client: Olympus Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Banner, Gondola, Wall
Agency: Leo Burnett Company / Chicago
Client: US Army-Special Forces Category: Collateral Advertising / Collateral Posters: Campaign