The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Rock
Agency: TBWA\Shanghai / Shanghai
Client: adidas China Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Little Girl
Agency: DeVito/Verdi / New York
Client: Mount Sinai Category: Consumer Radio / Consumer Radio: Single
Jason Holley
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Outdoor / Outdoor: Single
50 years
Agency: AlmapBBDO Comunicacoes Ltda / São Paulo
Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
Christmas Wish
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Philippine General Hospital Category: Public Service/Political / Public Service/Political Radio: Single
Paedophile Door Drop
Agency: Saatchi & Saatchi / London
Client: NSPCC Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Mowing the Lawn, Cleaning the Gutters, Doing the Laundry
Agency: Marcus Thomas LLC / Cleveland
Client: Cleveland Indians Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Rugby Keep the Ball Alive
Agency: Publicis Mojo / Southbank
Client: Nike Australia Category: Consumer Television / Consumer Television Varying Lengths: Campaign
A Priest, a Rabbi and an Iman, We have nothing to eat; Read this ad
Agency: TBWA\Chiat\Day / Los Angeles
Client: Ad Council Category: Newspaper / Newspaper Over 600 Lines: Campaign
Bud Light Institute
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries - Bud Light Category: Integrated Branding Campaign / Integrated Branding
Bulldozer, Street Sweeper, Drome
Agency: Ogilvy & Mather Advertising / Kuala Lumpur
Client: Kraft Foods (M) Sdn Bhd Category: Collateral Advertising / Collateral: Self-Promotion
Bone-Head Lawyers, High-Dollar Paraphernalia, Blister Pods
Agency: Wowza / Minneapolis
Client: 3rd Lair Skatepark-Proshop Category: Collateral Advertising / Collateral: Self-Promotion
Role Reversal
Agency: Cliff Freeman & Partners / New York
Client: Value City Category: Consumer Television / Consumer Television :30/:25 Single
Funeral
Agency: Bartle Bogle Hegarty / New York
Client: Wenner Media/ Men's Journal Category: Trade / Trade Color Full Page or Spread: Single
Miniature Classified
Agency: Ogilvy Brasil / São Paulo
Client: Mattel Category: Newspaper / Newspaper 600 Lines or Less: Single
Comfort Women, Korea, Nanking
Agency: Foote Cone & Belding Singapore / Singapore
Client: Global Alliance Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Bird
Agency: Ogilvy & Mather / London
Client: Ford Sportka Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
e-Brochure
Agency: Digitas / Boston
Client: Saab Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Dance, Coffee, Reptile
Agency: Colenso BBDO / Auckland
Client: Monaco Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Wood on Wood
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Arctic Paper Category: Direct Mail / Direct Mail: Single
Identity - Official Website
Agency: Big Spaceship / Brooklyn
Client: Columbia Pictures / Sony Pictures Digital Networks Category: Promotional Advertising / Promotional Advertising - Web Sites
Hooptown
Agency: R/GA / New York
Client: Nike Category: Promotional Advertising / Promotional Advertising - Web Sites
Buddy
Agency: Truth and Advertising / Santa Ana
Client: Truth and Advertising Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Mexican Cities
Agency: Grupo W / Saltillo
Client: Tourism of Mexico Category: Non-Profit Organizations / Non-Profit - Web Sites
Resist
Agency: Hunt Adkins / Minneapolis
Client: American Cancer Society Category: Non-Profit Organizations / Non-Profit - Web Sites
Art Mart - 1: party 2: martini available at 1/5 3: art-dec-o
Agency: Anothermountainman Communications / Hong Kong
Client: Para/Site Art Space Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Bottles
Agency: TDA Advertising & Design / Boulder
Client: Izze Beverage Company Category: Package Design / Commercial Product Packaging
Spike Lee
Agency: Mother Advertising Ltd / London
Client: Orange Category: Non-Broadcast / Non-Broadcast: Cinema
Christian Northeast
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Napster Launch
Agency: Venables, Bell & Partners / San Francisco
Client: Napster Category: Integrated Branding Campaign
Skyhigh Airlines
Agency: WONGDOODY / Seattle
Client: Alaska Airlines Category: Integrated Branding Campaign
Wall
Agency: Leo Burnett Company / Chicago
Client: US Army-Special Forces Category: Collateral Advertising / Collateral Posters: Single
The Pitch
Agency: Dentsu / Tokyo
Client: Japan Advertising Council Category: Banners / Banner - Single
Lions
Agency: Saatchi & Saatchi / bangkok
Client: ! Indosport (Thailand) Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
NO ITEMS
Agency: CP Interactive / madrid
Client: AMNESTY INTERNATIONAL SPAIN Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Breakfast, Water, Shower
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Colors, Grid, Capture
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Banners / Banner - Campaign
The Carp and the Dragonfly, Oryzias Latipes and a Drop of Water, The Leaf and the Leaf Butterfly, The Branch and the Preying Mantis
Agency: Hakuhodo Inc. / Tokyo
Client: World Exposition, Aichi, Japan Category: Banners / Banner - Campaign
Discover The Phaeton
Agency: Tribal DDB / london
Client: Volkswagen Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
GRAND HYATT TOKYO TOUR CD-ROM
Agency: Business Architects / Tokyo
Client: Mori Hospitality Corporation Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
space150's version 10 movie
Agency: space150 / Minneapolis
Client: space150 Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Invites
Agency: Campbell Doyle Dye / London
Client: Venville Category: Collateral Advertising / Collateral: Self-Promotion
Virgins, Amish, Twins
Agency: DDB Canada (Vancouver) / Vancouver
Client: BC Newspaper Group Category: Trade / Trade Color Full Page or Spread: Campaign
Certified Pre-Owned
Agency: IQ television group / Atlanta
Client: Audi of America Category: E-Commerce / E-Commerce B2C - Web Sites
Pier
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Ritchie McCaw, Tana Umaga, Jonah Lomu, Martin Johnson
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Collateral Advertising / Collateral Posters: Campaign
Park It On Your Desktop
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single