The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Milwaukee's Best
Agency: Mother / New York
Client: Miller Brewing Company Category: Consumer Television / :20 and Under - Campaign
Cig Egret
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Coastal Commission Category: Public Service/Political-Print / Newspaper or Magazine - Single
Babes on Cars
Agency: Jung von Matt AG / 20357 Hamburg
Client: Cars-and-Boxes Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Razor
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: The Economist Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
AXE Mmmousepad
Agency: Lowe / Dubai
Client: Unilever Arabia - AXE Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Hifana: Channel H DVD Packaging
Agency: Wieden+Kennedy / Tokyo
Client: Hifana Category: Package Design / Single
Barefoot Run
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Hello Tommorrow
Agency: TBWAChiatDay / San Francisco (180TBWA)
Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
Counterfeit
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Television / Over :30 - Single - max. :90
XBOX 360
Agency: 72andSunny / El Segundo, McCann-Erickson / San Francisco
Client: Microsoft XBOX 360 Category: Consumer Television / Over :30 - Campaign
White House
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Hasbro Category: Consumer Newspaper / Over 600 Lines: Single
FLETCH FORBES GILL
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: D&AD Category: Public Service / Non-Profit / Educational / Posters - Single
Starburst
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods - Starburst Category: Consumer Radio / Campaign
Hot Sauce Packaging
Agency: Neiman Group / Harrisburg
Client: TorchBearer Sauces Category: Package Design / Campaign
Easy Glide
Agency: Proximity Singapore / Singapore
Client: WD-40 Category: Banners - Dynamic / Business to Consumer - Single
Real Handwritten Post Cards
Agency: ?kestam.Holst / Stockholm
Client: Posten (Swedish Post Office) Category: Web Sites / Business to Consumer
SithSense
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Web Sites / Business to Consumer
Roofstudio
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Web Sites / Business to Consumer
Animal Vision
Agency: Lowe Tesch / Stockholm
Client: Saab Automobile Category: Web Sites / Business to Consumer
See: The Potential of Place, Third Issue
Agency: Cahan & Associates / San Francisco
Client: Herman Miller Category: Publication Design / Magazine Design
G8 Rally Website
Agency: Agency Republic / London
Client: Comic Relief Category: Web Sites / Public Service/Non-Profit/ Educational
Emphysema
Agency: TBWA\Paris / Boulogne-Billancourt
Client: YLAT Category: Public Service/Political-Radio / Single
"As much as we love You, we hate the design"
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Happy Forsman & Bodenfors Category: Collateral Design / Self-Promotion - Single Only
Ernie the Klepto
Agency: TBWAChiatDay New York / New York
Client: Masterfoods - Starburst Category: Consumer Television / :30/:25 - Single
Photographer
Agency: Wirz / BBDO / Zürich
Client: Swiss Assurance Mobiliar Category: Consumer Television / :30/:25 - Single
Extinction
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Greenpeace Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Real Beach Trash
Agency: Saatchi & Saatchi Los Angeles / Torrance
Client: Surfrider Foundation Category: Environmental Design / Single
Watchmechange
Agency: Crispin Porter + Bogusky / Miami
Client: GAP Category: Viral and Email / Business to Consumer
Shadow of the Colossus
Agency: TEQUILA / Los Angeles
Client: Sony PlayStation Category: Viral and Email / Business to Consumer
Organs
Agency: Ogilvy & Mather Limited / New Delhi
Client: ORBO Category: Public Service / Non-Profit / Educational / Collateral - Campaign (direct mail, booklet / brochures, guerilla)
Durex XL Campaign
Agency: The Jupiter Drawing Room / Johannesburg
Client: Permark International Category: Consumer Newspaper / Over 600 Lines: Campaign
FFG/JAP/OBESITY
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: D&AD Category: Public Service / Non-Profit / Educational / Posters - Campaign
Listen to architecture
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: The Swedish museum of Architecture Category: Public Service / Non-Profit / Educational / Posters - Campaign
Common Threads
Agency: Rodgers Townsend / St. Louis
Client: Black Rep Category: Public Service / Non-Profit / Educational / Posters - Campaign
Abandoned Husbands
Agency: OGILVY SOUTH AFRICA / JOHANNESBURG
Client: Harley Davidson Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Transformer
Agency: OgilvyInteractive / Frankfurt
Client: PlayStation Portable Category: Banners - Dynamic / Business to Consumer - Campaign
MOTORmate Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Altoidia
Agency: Leo Burnett / Chicago
Client: Altoids Category: Integrated Branding / Integrated Branding Campaign
Audi A3 Art of the H3ist
Agency: McKinney / Durham
Client: Audi of America, Inc. Category: Integrated Branding / Integrated Branding Campaign
Nike iD
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Integrated Branding Campaign
Jewelry Press Kit
Agency: Wink / Minneapolis
Client: Marshall Field's Category: Brand and Corporate Identity Design / Booklet Brochure
Making Sense of Modern Art
Agency: Method / San Francisco
Client: San Francisco Museum of Modern Art Category: Other Digital Media / Public Service/Non-Profit/ Educational
Afro Alphabet
Agency: FCB Cape Town South Africa / Cape Town
Client: I-Jusi Magazine Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Cat
Agency: DDB London / London
Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single
adidas Y-3 Cubes
Agency: NEUE DIGITALE / Frankfurt
Client: adidas Category: New Media Innovation & Development / Web Sites
Installations
Agency: BBDO / New York
Client: FedEx/Kinko's Category: Environmental Design / Campaign
Lovely Voice
Agency: ant / Tokyo
Client: LOVELY POP Category: Banners - Fixed Space / Business to Consumer - Single
Identify yourself
Agency: Framfab Denmark / Copenhagen
Client: Nike Category: Banners - Fixed Space / Business to Consumer - Single