The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Just in Time
Agency: DDB Brasil / São Paulo
Client: Fedex Category: Banners - Fixed Space / Business to Consumer - Single
RoofStudio Campaign
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Banners - Fixed Space / Business to Consumer - Campaign
Onion #2
Agency: The Martin Agency / Richmond
Client: The Onion Category: Small Space - Print / Black and White: Less than a Page - Campaign
Jim Esch for Congress Logo
Agency: Archrival / Lincoln
Client: Jim Esch for Congress Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Real toys
Agency: Grey Worldwide GmbH / Duesseldorf
Client: Toys "R" Us Category: Environmental Design / Campaign
Crosswords
Agency: DDB London / London
Client: Volkswagen Category: Consumer Newspaper / Over 600 Lines: Campaign
The Cleaning Ladies Campaign
Agency: Scholz & Friends Hamburg GmbH / Hamburg
Client: BSH Bosch und Siemens Hausgeraete GmbH Category: Outdoor / Outdoor: Campaign
Little Monsters
Agency: Turner Duckworth / San Francisco
Client: Superdrug Category: Package Design / Campaign
Boony Doll
Agency: George Patterson Y&R / Melbourne
Client: VB Category: Other Digital Media / Promotional Advertising
Invasion
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Hasbro Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Nike Run London Integrated
Agency: AKQA / London
Client: Nike Category: Integrated Branding / Integrated Branding Campaign
Confirmation
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Church of Sweden Category: Direct Mail / Campaign
Escalator
Agency: Ogilvy & Mather Advertising / Kuala Lumpur
Client: Gillette (M) Sdn Bhd Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
adidas_1 Interactive Store
Agency: OneDigital / Sydney
Client: adidas Category: Other Digital Media / Business to Consumer
Maze
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Sony (M) Sdn Bhd Category: Collateral Advertising / Posters: Single
ARCHIGRAM: experimental architecture 1961-1974
Agency: FLAME, inc. / tokyo
Client: PIE BOOKS Category: Publication Design / Book Design
Installations
Agency: BBDO / New York
Client: FedEx/Kinko's Category: Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Trees
Agency: JWT Philippines / Makati City
Client: Green Peace Category: Public Service/Political-Print / Newspaper or Magazine - Single
Concert
Agency: DDB Los Angeles / Venice
Client: Ameriquest Mortgage Category: Consumer Television / :30/:25 - Single
Press Conference
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / :30/:25 - Single
OFFICE / GOLF / COACH
Agency: TAXI / Toronto
Client: Pfizer Canada, Viagra Category: Consumer Television / :20 and Under - Campaign
The Wall
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: Nike Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Size
Agency: Jung von Matt AG / Zürich
Client: MINI Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Toilet Paper
Agency: DDB London / London
Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single
MAZE
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: SONY (M) SDN BHD Category: Collateral Design / Posters: Single
CHARLOTTE
Agency: JWT / New York
Client: PARTNERSHIP FOR A DRUG FREE AMERICA Category: Public Service/Political-Radio / Single
Genius/Mr. 80 SPF Wearer
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
10 Cane Magazine
Agency: Mother New York / New York
Client: LVMH Category: Brand and Corporate Identity Design / Booklet Brochure
The Noise protection windows by Weru campaign
Agency: Scholz & Friends Berlin GmbH / Berlin
Client: Weru AG Category: Trade / Color: Full Page or Spread - Campaign
Kickoff
Agency: The Brooklyn Brothers / New York
Client: United Nations Mine Action Service Category: Public Service/Political-Television / Single
Magic
Agency: Leo Burnett / Lima
Client: Ponle Corazon (Foundation Against Cancer) Category: Public Service/Political-Television / Single
Nike Sprint Sister - Interactive Shoestring
Agency: DoubleYou / Barcelona
Client: American Nike Category: Banners - Dynamic / Promotional Advertising - Single
AKU Dog Show
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: PetsUnite Sdn Bhd Category: Collateral Design / Posters: Campaign
Alexandria Real Estate
Agency: Opto Design / New York
Client: Alexandria Real Estate Equities, Inc. Category: Brand and Corporate Identity Design / Annual Report
Rally Race
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Banners - Dynamic / Business to Consumer - Single
Complaints
Agency: The Martin Agency / Richmond
Client: The Onion Category: Small Space - Print / Black and White: Less than a Page - Single
Earrings
Agency: The Martin Agency / Richmond
Client: The Onion Category: Small Space - Print / Black and White: Less than a Page - Single
Audi A3 Art of the H3ist
Agency: McKinney / Durham
Client: Audi of America, Inc. Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
SPAM RECYCLING
Agency: Jung von Matt AG / Stuttgart
Client: EnBW - Energy BW Category: Web Sites / Promotional Advertising
TBS "Humor Study"
Agency: Mother New York / New York
Client: Turner Broadcasting System (TBS) Category: Web Sites / Promotional Advertising
Company brochure 2006
Agency: E.Co.,Ltd. / Tokyo
Client: E.Co.,ltd. Category: Collateral Design / Self-Promotion - Single Only
Cupboard
Agency: Leo Burnett /London
Client: Heinz Category: Consumer Newspaper / Over 600 Lines: Single
Super Monkey Ball Deluxe
Agency: Mekanism / San Francisco
Client: Sega Category: Viral and Email / Business to Consumer
ABSOLUT METROPOLIS.
Agency: Great Works / Stockholm
Client: V&S ABSOLUT SPIRITS Category: Web Sites / Business to Consumer
adidas Originals
Agency: NEUE DIGITALE / Frankfurt
Client: adidas Category: Web Sites / Business to Consumer
Award:
2006 Interactive Silver Pencil
Agency:
DDB Brasil / São Paulo
Client:
Fedex
Title:
Just in Time
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
06001N
Award:
2006 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
RoofStudio Campaign
Category:
Banners - Fixed Space / Business to Consumer - Campaign
Annual ID:
06005N
Award:
2006 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
The Onion
Title:
Onion #2
Category:
Small Space - Print / Black and White: Less than a Page - Campaign
Annual ID:
06016A
Award:
2006 Design Silver Pencil
Agency:
Apple Computer / Cupertino
Client:
Apple Computer
Title:
iPod
Category:
Package Design / Single
Annual ID:
06018D
Award:
2006 Design Silver Pencil
Agency:
Hakuhodo Inc. / Tokyo
Client:
Franc franc
Title:
Pig mug
Category:
Package Design / Single
Annual ID:
06019D
Award:
2006 Design Silver Pencil
Agency:
Archrival / Lincoln
Client:
Jim Esch for Congress
Title:
Jim Esch for Congress Logo
Category:
Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Annual ID:
06015D
Award:
2006 Design Silver Pencil
Agency:
Grey Worldwide GmbH / Duesseldorf
Client:
Toys "R" Us
Title:
Real toys
Category:
Environmental Design / Campaign
Annual ID:
06034D
Award:
2006 Advertising Silver Pencil
Agency:
DDB London / London
Client:
Volkswagen
Title:
Crosswords
Category:
Consumer Newspaper / Over 600 Lines: Campaign
Annual ID:
06003A
Award:
2006 Advertising Silver Pencil
Agency:
Scholz & Friends Hamburg GmbH / Hamburg
Client:
BSH Bosch und Siemens Hausgeraete GmbH
Title:
The Cleaning Ladies Campaign
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06022A
Award:
2006 Design Silver Pencil
Agency:
Turner Duckworth / San Francisco
Client:
Superdrug
Title:
Little Monsters
Category:
Package Design / Campaign
Annual ID:
06022D
Award:
2006 Interactive Silver Pencil
Agency:
George Patterson Y&R / Melbourne
Client:
VB
Title:
Boony Doll
Category:
Other Digital Media / Promotional Advertising
Annual ID:
06053N
Award:
2006 Advertising Silver Pencil
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Hasbro
Title:
Invasion
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06010A
Award:
2006 Interactive Silver Pencil
Agency:
AKQA / London
Client:
Nike
Title:
Nike Run London Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06058N
Award:
2006 Design Silver Pencil
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Church of Sweden
Title:
Confirmation
Category:
Direct Mail / Campaign
Annual ID:
06046D
Award:
2006 Advertising Silver Pencil
Agency:
Ogilvy & Mather Advertising / Kuala Lumpur
Client:
Gillette (M) Sdn Bhd
Title:
Escalator
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Annual ID:
06028A
Award:
2006 Interactive Silver Pencil
Agency:
OneDigital / Sydney
Client:
adidas
Title:
adidas_1 Interactive Store
Category:
Other Digital Media / Business to Consumer
Annual ID:
06051N
Award:
2006 Advertising Silver Pencil
Agency:
McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client:
Sony (M) Sdn Bhd
Title:
Maze
Category:
Collateral Advertising / Posters: Single
Annual ID:
06033A
Award:
2006 Advertising Silver Pencil
Agency:
JWT / london
Client:
Vodafone
Title:
Gay
Category:
Consumer Television / :20 and Under - Single
Annual ID:
06025T
Award:
2006 Design Silver Pencil
Agency:
Iconologic / Atlanta
Client:
Cooper Carry
Title:
HERE
Category:
Direct Mail / Single
Annual ID:
06044D
Award:
2006 Design Silver Pencil
Agency:
FLAME, inc. / tokyo
Client:
PIE BOOKS
Title:
ARCHIGRAM: experimental architecture 1961-1974
Category:
Publication Design / Book Design
Annual ID:
06038D
Award:
2006 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
FedEx/Kinko's
Title:
Installations
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Annual ID:
06053A
Award:
2006 Advertising Silver Pencil
Agency:
JWT Philippines / Makati City
Client:
Green Peace
Title:
Trees
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06040A
Award:
2006 Advertising Silver Pencil
Agency:
DDB Los Angeles / Venice
Client:
Ameriquest Mortgage
Title:
Concert
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06017T
Award:
2006 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Press Conference
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06018T
Award:
2006 Advertising Silver Pencil
Agency:
TAXI / Toronto
Client:
Pfizer Canada, Viagra
Title:
OFFICE / GOLF / COACH
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
06028T
Award:
2006 Advertising Silver Pencil
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
Nike
Title:
The Wall
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06047A
Award:
2006 Advertising Silver Pencil
Agency:
Jung von Matt AG / Zürich
Client:
MINI
Title:
Size
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06048A
Award:
2006 Advertising Silver Pencil
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Toilet Paper
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06007A
Award:
2006 Design Silver Pencil
Agency:
McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client:
SONY (M) SDN BHD
Title:
MAZE
Category:
Collateral Design / Posters: Single
Annual ID:
06024D
Award:
2006 Advertising Silver Pencil
Agency:
JWT / New York
Client:
PARTNERSHIP FOR A DRUG FREE AMERICA
Title:
CHARLOTTE
Category:
Public Service/Political-Radio / Single
Annual ID:
06002R
Award:
2006 Advertising Silver Pencil
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. 80 SPF Wearer
Category:
Consumer Radio / Single
Annual ID:
06006R
Award:
2006 Design Silver Pencil
Agency:
Mother New York / New York
Client:
LVMH
Title:
10 Cane Magazine
Category:
Brand and Corporate Identity Design / Booklet Brochure
Annual ID:
06004D
Award:
2006 Advertising Silver Pencil
Agency:
Scholz & Friends Berlin GmbH / Berlin
Client:
Weru AG
Title:
The Noise protection windows by Weru campaign
Category:
Trade / Color: Full Page or Spread - Campaign
Annual ID:
06025A
Award:
2006 Advertising Silver Pencil
Agency:
The Brooklyn Brothers / New York
Client:
United Nations Mine Action Service
Title:
Kickoff
Category:
Public Service/Political-Television / Single
Annual ID:
06002T
Award:
2006 Advertising Silver Pencil
Agency:
Leo Burnett / Lima
Client:
Ponle Corazon (Foundation Against Cancer)
Title:
Magic
Category:
Public Service/Political-Television / Single
Annual ID:
06003T
Award:
2006 Interactive Silver Pencil
Agency:
DoubleYou / Barcelona
Client:
American Nike
Title:
Nike Sprint Sister - Interactive Shoestring
Category:
Banners - Dynamic / Promotional Advertising - Single
Annual ID:
06010N
Award:
2006 Design Silver Pencil
Agency:
Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client:
PetsUnite Sdn Bhd
Title:
AKU Dog Show
Category:
Collateral Design / Posters: Campaign
Annual ID:
06025D
Award:
2006 Design Silver Pencil
Agency:
Opto Design / New York
Client:
Alexandria Real Estate Equities, Inc.
Title:
Alexandria Real Estate
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
06001D
Award:
2006 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Rally Race
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
06007N
Award:
2006 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
The Onion
Title:
Complaints
Category:
Small Space - Print / Black and White: Less than a Page - Single
Annual ID:
06014A
Award:
2006 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
The Onion
Title:
Earrings
Category:
Small Space - Print / Black and White: Less than a Page - Single
Annual ID:
06015A
Award:
2006 Advertising Silver Pencil
Agency:
McKinney / Durham
Client:
Audi of America, Inc.
Title:
Audi A3 Art of the H3ist
Category:
Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Annual ID:
06050A
Award:
2006 Interactive Silver Pencil
Agency:
Jung von Matt AG / Stuttgart
Client:
EnBW - Energy BW
Title:
SPAM RECYCLING
Category:
Web Sites / Promotional Advertising
Annual ID:
06025N
Award:
2006 Interactive Silver Pencil
Agency:
Mother New York / New York
Client:
Turner Broadcasting System (TBS)
Title:
TBS "Humor Study"
Category:
Web Sites / Promotional Advertising
Annual ID:
06026N
Award:
2006 Design Silver Pencil
Agency:
Lobo / São Paulo
Client:
Nike
Title:
Nike 06
Category:
Broadcast Design / Campaign
Annual ID:
06052D
Award:
2006 Design Silver Pencil
Agency:
E.Co.,Ltd. / Tokyo
Client:
E.Co.,ltd.
Title:
Company brochure 2006
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06028D
Award:
2006 Advertising Silver Pencil
Agency:
Leo Burnett /London
Client:
Heinz
Title:
Cupboard
Category:
Consumer Newspaper / Over 600 Lines: Single
Annual ID:
06001A
Award:
2006 Interactive Silver Pencil
Agency:
Mekanism / San Francisco
Client:
Sega
Title:
Super Monkey Ball Deluxe
Category:
Viral and Email / Business to Consumer
Annual ID:
06036N
Award:
2006 Interactive Silver Pencil
Agency:
Great Works / Stockholm
Client:
V&S ABSOLUT SPIRITS
Title:
ABSOLUT METROPOLIS.
Category:
Web Sites / Business to Consumer
Annual ID:
06017N
Award:
2006 Interactive Silver Pencil
Agency:
NEUE DIGITALE / Frankfurt
Client:
adidas
Title:
adidas Originals
Category:
Web Sites / Business to Consumer
Annual ID:
06018N
