The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
mamamoto
Agency: Ligalux GmbH / Hamburg
Client: mamamoto Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Candle
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Amnesty Category: Public Service/Political-Television / Single
Milwaukee's Best
Agency: Mother / New York
Client: Miller Brewing Company Category: Consumer Television / :20 and Under - Campaign
Cig Egret
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Coastal Commission Category: Public Service/Political-Print / Newspaper or Magazine - Single
Video
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Real Beach Trash
Agency: Saatchi & Saatchi Los Angeles / Torrance
Client: Surfrider Foundation Category: Public Service/Political-Print / Outdoor and Posters - Single
Perfect Dark Zero
Agency: AKQA / San Francisco
Client: Xbox Category: Viral and Email / Promotional Advertising
Comcastic.com
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Comcast Category: Viral and Email / Promotional Advertising
Ernie the Klepto
Agency: TBWAChiatDay New York / New York
Client: Masterfoods - Starburst Category: Consumer Television / :30/:25 - Single
Photographer
Agency: Wirz / BBDO / Zürich
Client: Swiss Assurance Mobiliar Category: Consumer Television / :30/:25 - Single
Bob, Wife, People
Agency: Goodby, Silverstein & Partners / San Francisco
Client: ACE Hardware Category: Consumer Television / :30/:25 - Campaign
Hifana: Channel H DVD Packaging
Agency: Wieden+Kennedy / Tokyo
Client: Hifana Category: Package Design / Single
Infiniti Interactive Mirrors
Agency: Mindflood / Santa Ana
Client: Infiniti Division, Nissan North America Category: Other Digital Media / Promotional Advertising
Durex XL Campaign
Agency: The Jupiter Drawing Room / Johannesburg
Client: Permark International Category: Consumer Newspaper / Over 600 Lines: Campaign
Private Detectives
Agency: Ogilvy & Mather pvt ltd / new delhi
Client: C Roy Category: Brand and Corporate Identity Design / Corporate Identity - Single
Panty Poker
Agency: Crispin Porter + Bogusky / Miami
Client: PINK Category: Brand Gaming / Business to Consumer
Cat
Agency: DDB London / London
Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single
Athletes
Agency: Saatchi and Saatchi / New York
Client: General Mills Inc./Wheaties Category: Small Space - Print / Color: Less than a Page - Campaign
G8 Rally Website
Agency: Agency Republic / London
Client: Comic Relief Category: Web Sites / Public Service/Non-Profit/ Educational
colour your day
Agency: Ando bv / The Hague
Client: Ando bv Category: Publication Design / Book Design
Making Sense of Modern Art
Agency: Method / San Francisco
Client: San Francisco Museum of Modern Art Category: Other Digital Media / Public Service/Non-Profit/ Educational
Extinction
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Greenpeace Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Wedding
Agency: JWT / london
Client: Vodafone Category: Consumer Television / :20 and Under - Single
Perfectly Organised
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: BISLEY GmbH Category: Trade / Color: Full Page or Spread - Campaign
IS Hologram
Agency: Team One / El Segundo
Client: Lexus Category: Other Digital Media / Business to Consumer
Hakuhodo & Hakuhodo DY media partners Recruit 2007
Agency: HAKUHODO i-studio Inc. / Tokyo
Client: HAKUHODO Inc. Category: Web Sites / Self-Promotion
Transformer
Agency: OgilvyInteractive / Frankfurt
Client: PlayStation Portable Category: Banners - Dynamic / Business to Consumer - Campaign
Jordan
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: The Economist Category: Outdoor / Outdoor: Single
Reincarnate
Agency: Publicis Mojo / Melbourne
Client: Nike Australia Category: Consumer Television / Commercials of var. length - Campaign
MOTORmate Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Altoidia
Agency: Leo Burnett / Chicago
Client: Altoids Category: Integrated Branding / Integrated Branding Campaign
Audi A3 Art of the H3ist
Agency: McKinney / Durham
Client: Audi of America, Inc. Category: Integrated Branding / Integrated Branding Campaign
Nike iD
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Integrated Branding Campaign
Afro Alphabet
Agency: FCB Cape Town South Africa / Cape Town
Client: I-Jusi Magazine Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Barefoot Run
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Hello Tommorrow
Agency: TBWAChiatDay / San Francisco (180TBWA)
Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
Counterfeit
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Television / Over :30 - Single - max. :90
Hot Sauce Packaging
Agency: Neiman Group / Harrisburg
Client: TorchBearer Sauces Category: Package Design / Campaign
Lynxjet Launch
Agency: Lowe Hunt / Sydney
Client: Unilever Australasia Category: Integrated Branding / Integrated Branding Campaign
XBOX 360
Agency: 72andSunny / El Segundo, McCann-Erickson / San Francisco
Client: Microsoft XBOX 360 Category: Consumer Television / Over :30 - Campaign
"As much as we love You, we hate the design"
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Happy Forsman & Bodenfors Category: Collateral Design / Self-Promotion - Single Only
Babes on Cars
Agency: Jung von Matt AG / 20357 Hamburg
Client: Cars-and-Boxes Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
FFG/JAP/OBESITY
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: D&AD Category: Public Service / Non-Profit / Educational / Posters - Campaign
Listen to architecture
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: The Swedish museum of Architecture Category: Public Service / Non-Profit / Educational / Posters - Campaign
Common Threads
Agency: Rodgers Townsend / St. Louis
Client: Black Rep Category: Public Service / Non-Profit / Educational / Posters - Campaign
Real Handwritten Post Cards
Agency: ?kestam.Holst / Stockholm
Client: Posten (Swedish Post Office) Category: Web Sites / Business to Consumer
SithSense
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Web Sites / Business to Consumer
Roofstudio
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Web Sites / Business to Consumer
Animal Vision
Agency: Lowe Tesch / Stockholm
Client: Saab Automobile Category: Web Sites / Business to Consumer