The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Photographer
Agency: Wirz / BBDO / Zürich
Client: Swiss Assurance Mobiliar Category: Consumer Television / :30/:25 - Single
Cig Egret
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Coastal Commission Category: Public Service/Political-Print / Newspaper or Magazine - Single
Transformer
Agency: OgilvyInteractive / Frankfurt
Client: PlayStation Portable Category: Banners - Dynamic / Business to Consumer - Campaign
Athletes
Agency: Saatchi and Saatchi / New York
Client: General Mills Inc./Wheaties Category: Small Space - Print / Color: Less than a Page - Campaign
"As much as we love You, we hate the design"
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Happy Forsman & Bodenfors Category: Collateral Design / Self-Promotion - Single Only
Panty Poker
Agency: Crispin Porter + Bogusky / Miami
Client: PINK Category: Brand Gaming / Business to Consumer
Razor
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: The Economist Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
colour your day
Agency: Ando bv / The Hague
Client: Ando bv Category: Publication Design / Book Design
Babes on Cars
Agency: Jung von Matt AG / 20357 Hamburg
Client: Cars-and-Boxes Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Lovely Voice
Agency: ant / Tokyo
Client: LOVELY POP Category: Banners - Fixed Space / Business to Consumer - Single
Identify yourself
Agency: Framfab Denmark / Copenhagen
Client: Nike Category: Banners - Fixed Space / Business to Consumer - Single
G8 Rally Website
Agency: Agency Republic / London
Client: Comic Relief Category: Web Sites / Public Service/Non-Profit/ Educational
FLETCH FORBES GILL
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: D&AD Category: Public Service / Non-Profit / Educational / Posters - Single
Curve, Minivan, Walk
Agency: DDB Canada, Vancouver / Vancouver
Client: ICBC Category: Public Service/Political-Television / Campaign
Fair Enough TV Campaign 2
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political-Television / Campaign
MOTORmate Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Altoidia
Agency: Leo Burnett / Chicago
Client: Altoids Category: Integrated Branding / Integrated Branding Campaign
Audi A3 Art of the H3ist
Agency: McKinney / Durham
Client: Audi of America, Inc. Category: Integrated Branding / Integrated Branding Campaign
Nike iD
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Integrated Branding Campaign
Perfectly Organised
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: BISLEY GmbH Category: Trade / Color: Full Page or Spread - Campaign
anyfilms.net
Agency: MargeotesFertittaPowell / New York
Client: Samsung Category: Online Movies / Business to Consumer
Otter
Agency: Young & Rubicam / Chicago
Client: Miller Brewing Company Category: Online Movies / Business to Consumer
BRAND ID-"HUMAN SUIT"
Agency: Sci Fi Channel / new york
Client: SCI FI Category: Broadcast Design / Single
adidas Y-3 Cubes
Agency: NEUE DIGITALE / Frankfurt
Client: adidas Category: New Media Innovation & Development / Web Sites
Map
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: DHL Category: Collateral Advertising / Posters: Single
Counterfeit Brochure
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Collateral Advertising / Posters: Single
Wedding
Agency: JWT / london
Client: Vodafone Category: Consumer Television / :20 and Under - Single
AXE Mmmousepad
Agency: Lowe / Dubai
Client: Unilever Arabia - AXE Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Real Beach Trash
Agency: Saatchi & Saatchi Los Angeles / Torrance
Client: Surfrider Foundation Category: Public Service/Political-Print / Outdoor and Posters - Single
Lynxjet Launch
Agency: Lowe Hunt / Sydney
Client: Unilever Australasia Category: Integrated Branding / Integrated Branding Campaign
Video
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Slap Some Sense into a Victim
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Beyond the Banner / Business to Consumer - Single
Send an Elf
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Discover Card Category: Beyond the Banner / Business to Consumer - Single
Specialized Body Geometry Microsite
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Specialized Category: Beyond the Banner / Business to Consumer - Single