The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Sixth Page 1 - Most Readers
Agency: LKM / Charlotte
Client: North Carolina Travel & Tourism Category: Small Space - Print / Black and White: Less than a Page - Single
Fat man
Agency: The Martin Agency / Richmond
Client: The Onion Category: Small Space - Print / Black and White: Less than a Page - Single
Crimescene
Agency: Euro RSCG 4D Interactive / London
Client: Intel Category: Web Sites / Business to Business
KPF Website
Agency: Firstborn / New York
Client: Kohn Pedersen Fox Architects Category: Web Sites / Business to Business
IS Mosaic on Reuters Board
Agency: Team One / El Segundo
Client: Lexus Category: Other Digital Media / Promotional Advertising
Golden Gate Fields
Agency: DDB San Francisco / San Francisco
Client: Golden Gate Fields Category: Consumer Television / Under $50,000 Budget: Campaign
SUNDANCE POETRY
Agency: JWT / New York
Client: SUNDANCE CHANNEL Category: Consumer Television / Under $50,000 Budget: Campaign
The Whittler, T-Shirt Cannon, Speedgun, Bullpen Cart
Agency: Ogilvy & Mather, New York / New York
Client: New York Mets Category: Consumer Television / Under $50,000 Budget: Campaign
Chomp Champ
Agency: Bernstein-Rein / Kansas City
Client: Ruby Tuesday Category: New Media Innovation & Development / Games
Nokia 20Lives
Agency: Euro RSCG 4D / Amstelveen
Client: Nokia Category: New Media Innovation & Development / Games
Anatomy Annual Report
Agency: Pivot Design, Inc. / Chicago
Client: Feinberg School of Medicine at Northwestern University Category: Brand and Corporate Identity Design / Annual Report
AXE Shower Gel
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Consumer Television / :20 and Under - Campaign
Miller Auditions
Agency: Young & Rubicam / Chicago
Client: Miller Brewing Company Category: Consumer Television / :20 and Under - Campaign
Downhill Racer/Raw Texas/Check Point
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Consumer Television / Over :30 - Campaign
Short Cuts
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Consumer Television / Over :30 - Campaign
H3 Campaign
Agency: Modernista / Boston
Client: General Motors - HUMMER Division Category: Consumer Television / Over :30 - Campaign
Bar Napkins - Loin Cloth, Flag, Moustache
Agency: Bartle Bogle Hegarty / New York
Client: Unilever Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Go Cards - Car, Cupboard, Elevator, Bleacher
Agency: Bartle Bogle Hegarty / New York
Client: Unilever Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Hand Stamp - Name/Number
Agency: Bartle Bogle Hegarty / New York
Client: Unilever Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Heeeaa!
Agency: DDB Worldwide Pte Ltd / Singapore
Client: J H Kim Taekwondo Institute Singapore Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
"Red Eye"
Agency: FCB Johannesburg / Johannesburg
Client: Adcock Ingram / Oculosan Eye Drops Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Kiss
Agency: Grey Worldwide South Africa / Johannesburg
Client: 3M Reclosable Fasteners Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Egg
Agency: McCann Erickson Singapore / Singapore
Client: Groupe SEB Singapore Pte Ltd Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Spine
Agency: Ogilvy & Mather / Mexico, D.F.
Client: Motorola Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Wall
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: Jim Aitchison Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Shenzhen Mobile ATM
Agency: Ogilvy & Mather, Guangzhou / Guangzhou
Client: Shenzhen Mobile Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Taxi Window
Agency: Ogilvy & Mather, Guangzhou / Guangzhou
Client: Zhujiang Beer Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Edible Paper
Agency: Saatchi & Saatchi GmbH / Frankfurt am Main
Client: Diakonie Katastrophenhilfe (Emergency Aid) Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Thong
Agency: TBWA\RAAD / Dubai
Client: Bendon Lingerie Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Impossible Field
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Collateral Design / Posters: Campaign
Empire, Capitol, Silver Posters
Agency: Arnold / McLean
Client: Amtrak Category: Collateral Design / Posters: Campaign
Studio No. 7 poster camaign
Agency: Arnold / St. Louis
Client: Jack Daniel's Tennessee Whiskey Category: Collateral Design / Posters: Campaign
Dinner party posters
Agency: Asylum creative / Singapore
Client: Asylum Category: Collateral Design / Posters: Campaign
Conqueror White Paper
Agency: BBDO / Singapore
Client: W.S. Papers Category: Collateral Design / Posters: Campaign
Fringe Festival Campaign
Agency: Carmichael Lynch Thorburn / Minneapolis
Client: Fringe Festival Category: Collateral Design / Posters: Campaign
MIWA LOCK POSTER
Agency: E.Co.,Ltd. / Tokyo
Client: MIWA LOCK Co.,Ltd Category: Collateral Design / Posters: Campaign
Silverscreen
Agency: Fallon / Minneapolis
Client: Nordstrom Category: Collateral Design / Posters: Campaign
American Legacy Foundation Campaign
Agency: GSD&M / Austin
Client: American Legacy Foundation Category: Collateral Design / Posters: Campaign
Dexter Russell Campaign
Agency: BBDO / New York
Client: Dexter Russell Category: Collateral Design / Posters: Campaign
125 Calories Print Campaign
Agency: BBDO / New York
Client: Guinness Category: Collateral Design / Posters: Campaign
mrs. Kapoor guest house
Agency: Leo Burnett India / Mumbai
Client: mrs. Kapoor guest house Category: Collateral Design / Posters: Campaign
Uncle Sam
Agency: Tribal DDB Dallas / Dallas
Client: happytaxday.com Category: Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Witch/Forefather/Rates So Low
Agency: Arnold / McLean
Client: Colonial Willamsburg Category: Small Space - Print / Black and White: Less than a Page - Campaign
Sixth Page
Agency: LKM / Charlotte
Client: North Carolina Travel & Tourism Category: Small Space - Print / Black and White: Less than a Page - Campaign
Pause
Agency: Netthink / Madrid
Client: Anesvad - against the sexual abuse of children on the internet Category: Beyond the Banner / Public Service/Non-Profit/ Educational - Campaign
Dog
Agency: Bates Singapore Pte Ltd / Singapore
Client: AC Delco Shock Absorbers Category: Consumer Newspaper / Over 600 Lines: Campaign
Fiat Campaign
Agency: Leo Burnett / Madrid
Client: Fiat Category: Consumer Newspaper / Over 600 Lines: Campaign
Jungle Lodge
Agency: Leo Burnett India / Mumbai
Client: Maneland Jungle Lodge Category: Consumer Newspaper / Over 600 Lines: Campaign
Macy's One Day Sale
Agency: Lowe New York / New York
Client: Federated Department Stores Category: Consumer Newspaper / Over 600 Lines: Campaign
Scripts
Agency: Ogilvy South Africa / Johannesburg
Client: Multichoice DStv Category: Consumer Newspaper / Over 600 Lines: Campaign
Award:
2006 Advertising Merit Award
Agency:
LKM / Charlotte
Client:
North Carolina Travel & Tourism
Title:
Sixth Page 1 - Most Readers
Category:
Small Space - Print / Black and White: Less than a Page - Single
Annual ID:
06126A
Award:
2006 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
The Onion
Title:
Fat man
Category:
Small Space - Print / Black and White: Less than a Page - Single
Annual ID:
06127A
Award:
2006 Interactive Merit Award
Agency:
Euro RSCG 4D Interactive / London
Client:
Intel
Title:
Crimescene
Category:
Web Sites / Business to Business
Annual ID:
06181N
Award:
2006 Interactive Merit Award
Agency:
Firstborn / New York
Client:
Kohn Pedersen Fox Architects
Title:
KPF Website
Category:
Web Sites / Business to Business
Annual ID:
06182N
Award:
2006 Interactive Merit Award
Agency:
Team One / El Segundo
Client:
Lexus
Title:
IS Mosaic on Reuters Board
Category:
Other Digital Media / Promotional Advertising
Annual ID:
06252N
Award:
2006 Advertising Merit Award
Agency:
DDB San Francisco / San Francisco
Client:
Golden Gate Fields
Title:
Golden Gate Fields
Category:
Consumer Television / Under $50,000 Budget: Campaign
Annual ID:
06107T
Award:
2006 Advertising Merit Award
Agency:
JWT / New York
Client:
SUNDANCE CHANNEL
Title:
SUNDANCE POETRY
Category:
Consumer Television / Under $50,000 Budget: Campaign
Annual ID:
06108T
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather, New York / New York
Client:
New York Mets
Title:
The Whittler, T-Shirt Cannon, Speedgun, Bullpen Cart
Category:
Consumer Television / Under $50,000 Budget: Campaign
Annual ID:
06109T
Award:
2006 Interactive Merit Award
Agency:
Bernstein-Rein / Kansas City
Client:
Ruby Tuesday
Title:
Chomp Champ
Category:
New Media Innovation & Development / Games
Annual ID:
06247N
Award:
2006 Interactive Merit Award
Agency:
Euro RSCG 4D / Amstelveen
Client:
Nokia
Title:
Nokia 20Lives
Category:
New Media Innovation & Development / Games
Annual ID:
06248N
Award:
2006 Design Merit Award
Agency:
Pivot Design, Inc. / Chicago
Client:
Feinberg School of Medicine at Northwestern University
Title:
Anatomy Annual Report
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
06064D
Award:
2006 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
AXE Shower Gel
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
06096T
Award:
2006 Advertising Merit Award
Agency:
Young & Rubicam / Chicago
Client:
Miller Brewing Company
Title:
Miller Auditions
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
06097T
Award:
2006 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
Downhill Racer/Raw Texas/Check Point
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
06063T
Award:
2006 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Short Cuts
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
06064T
Award:
2006 Advertising Merit Award
Agency:
Modernista / Boston
Client:
General Motors - HUMMER Division
Title:
H3 Campaign
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
06065T
Award:
2006 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever
Title:
Bar Napkins - Loin Cloth, Flag, Moustache
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06251A
Award:
2006 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever
Title:
Go Cards - Car, Cupboard, Elevator, Bleacher
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06252A
Award:
2006 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever
Title:
Hand Stamp - Name/Number
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06253A
Award:
2006 Advertising Merit Award
Agency:
DDB Worldwide Pte Ltd / Singapore
Client:
J H Kim Taekwondo Institute Singapore
Title:
Heeeaa!
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06254A
Award:
2006 Advertising Merit Award
Agency:
FCB Johannesburg / Johannesburg
Client:
Adcock Ingram / Oculosan Eye Drops
Title:
"Red Eye"
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06255A
Award:
2006 Advertising Merit Award
Agency:
Grey Worldwide South Africa / Johannesburg
Client:
3M Reclosable Fasteners
Title:
Kiss
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06256A
Award:
2006 Advertising Merit Award
Agency:
McCann Erickson Singapore / Singapore
Client:
Groupe SEB Singapore Pte Ltd
Title:
Egg
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06257A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather / Mexico, D.F.
Client:
Motorola
Title:
Spine
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06258A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
Jim Aitchison
Title:
Wall
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06259A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather, Guangzhou / Guangzhou
Client:
Shenzhen Mobile
Title:
Shenzhen Mobile ATM
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06260A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather, Guangzhou / Guangzhou
Client:
Zhujiang Beer
Title:
Taxi Window
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06261A
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi GmbH / Frankfurt am Main
Client:
Diakonie Katastrophenhilfe (Emergency Aid)
Title:
Edible Paper
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06262A
Award:
2006 Advertising Merit Award
Agency:
TBWA\RAAD / Dubai
Client:
Bendon Lingerie
Title:
Thong
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06263A
Award:
2006 Design Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Impossible Field
Category:
Collateral Design / Posters: Campaign
Annual ID:
06125D
Award:
2006 Design Merit Award
Agency:
Arnold / McLean
Client:
Amtrak
Title:
Empire, Capitol, Silver Posters
Category:
Collateral Design / Posters: Campaign
Annual ID:
06126D
Award:
2006 Design Merit Award
Agency:
Arnold / St. Louis
Client:
Jack Daniel's Tennessee Whiskey
Title:
Studio No. 7 poster camaign
Category:
Collateral Design / Posters: Campaign
Annual ID:
06127D
Award:
2006 Design Merit Award
Agency:
Asylum creative / Singapore
Client:
Asylum
Title:
Dinner party posters
Category:
Collateral Design / Posters: Campaign
Annual ID:
06128D
Award:
2006 Design Merit Award
Agency:
BBDO / Singapore
Client:
W.S. Papers
Title:
Conqueror White Paper
Category:
Collateral Design / Posters: Campaign
Annual ID:
06129D
Award:
2006 Design Merit Award
Agency:
Carmichael Lynch Thorburn / Minneapolis
Client:
Fringe Festival
Title:
Fringe Festival Campaign
Category:
Collateral Design / Posters: Campaign
Annual ID:
06130D
Award:
2006 Design Merit Award
Agency:
E.Co.,Ltd. / Tokyo
Client:
MIWA LOCK Co.,Ltd
Title:
MIWA LOCK POSTER
Category:
Collateral Design / Posters: Campaign
Annual ID:
06131D
Award:
2006 Design Merit Award
Agency:
Fallon / Minneapolis
Client:
Nordstrom
Title:
Silverscreen
Category:
Collateral Design / Posters: Campaign
Annual ID:
06132D
Award:
2006 Design Merit Award
Agency:
GSD&M / Austin
Client:
American Legacy Foundation
Title:
American Legacy Foundation Campaign
Category:
Collateral Design / Posters: Campaign
Annual ID:
06133D
Award:
2006 Design Merit Award
Agency:
BBDO / New York
Client:
Dexter Russell
Title:
Dexter Russell Campaign
Category:
Collateral Design / Posters: Campaign
Annual ID:
06134D
Award:
2006 Design Merit Award
Agency:
BBDO / New York
Client:
Guinness
Title:
125 Calories Print Campaign
Category:
Collateral Design / Posters: Campaign
Annual ID:
06135D
Award:
2006 Design Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
mrs. Kapoor guest house
Title:
mrs. Kapoor guest house
Category:
Collateral Design / Posters: Campaign
Annual ID:
06136D
Award:
2006 Interactive Merit Award
Agency:
Tribal DDB Dallas / Dallas
Client:
happytaxday.com
Title:
Uncle Sam
Category:
Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Annual ID:
06095N
Award:
2006 Advertising Merit Award
Agency:
Arnold / McLean
Client:
Colonial Willamsburg
Title:
Witch/Forefather/Rates So Low
Category:
Small Space - Print / Black and White: Less than a Page - Campaign
Annual ID:
06128A
Award:
2006 Advertising Merit Award
Agency:
LKM / Charlotte
Client:
North Carolina Travel & Tourism
Title:
Sixth Page
Category:
Small Space - Print / Black and White: Less than a Page - Campaign
Annual ID:
06129A
Award:
2006 Interactive Merit Award
Agency:
Netthink / Madrid
Client:
Anesvad - against the sexual abuse of children on the internet
Title:
Pause
Category:
Beyond the Banner / Public Service/Non-Profit/ Educational - Campaign
Annual ID:
06135N
Award:
2006 Advertising Merit Award
Agency:
Bates Singapore Pte Ltd / Singapore
Client:
AC Delco Shock Absorbers
Title:
Dog
Category:
Consumer Newspaper / Over 600 Lines: Campaign
Annual ID:
06065A
Award:
2006 Advertising Merit Award
Agency:
Leo Burnett / Madrid
Client:
Fiat
Title:
Fiat Campaign
Category:
Consumer Newspaper / Over 600 Lines: Campaign
Annual ID:
06066A
Award:
2006 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Maneland Jungle Lodge
Title:
Jungle Lodge
Category:
Consumer Newspaper / Over 600 Lines: Campaign
Annual ID:
06067A
Award:
2006 Advertising Merit Award
Agency:
Lowe New York / New York
Client:
Federated Department Stores
Title:
Macy's One Day Sale
Category:
Consumer Newspaper / Over 600 Lines: Campaign
Annual ID:
06068A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy South Africa / Johannesburg
Client:
Multichoice DStv
Title:
Scripts
Category:
Consumer Newspaper / Over 600 Lines: Campaign
Annual ID:
06069A
