The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Run
Agency: DDB Brasil / São Paulo
Client: Companhia Athletica (GYM) Category: Brand Gaming / Business to Consumer
Nokia 20Lives
Agency: Euro RSCG 4D / Amstelveen
Client: Nokia Category: Brand Gaming / Business to Consumer
REFLEX KOLO
Agency: Max Weber / Warsaw
Client: SANITEC KOLO Category: Brand Gaming / Business to Consumer
The Inside Job
Agency: RMG Connect Australia / Sydney
Client: Samsung Category: Brand Gaming / Business to Consumer
Seattle International Film Festival Bumpers "Feast Your Eyes" Campaign
Agency: WONGDOODY / Seattle
Client: Seattle International Film Festival Category: Broadcast Design / Campaign
SPONGES
Agency: CONTRAPUNTO / Madrid
Client: MERCEDES BENZ - SMART Category: Outdoor / Outdoor: Campaign
Hell
Agency: Jung von Matt AG / Berlin
Client: Figueroa Brothers, Inc. Category: Outdoor / Outdoor: Campaign
For stuff that doesn?t fit everywhere
Agency: Leo Burnett / Frankfurt am Main
Client: Fiat Category: Outdoor / Outdoor: Campaign
Bones
Agency: Lowe New York / New York
Client: MilkPEP - Milk Processor Education Program Category: Outdoor / Outdoor: Campaign
Gift Giving
Agency: Publicis West / Seattle
Client: Washington's Lottery Category: Outdoor / Outdoor: Campaign
The wrong working environment campaign
Agency: Scholz & Friends Berlin GmbH / Berlin
Client: jobsintown.de Category: Outdoor / Outdoor: Campaign
LEG LIFT BILLBOARD / LEG PRESS BILLBOARD / RESISTANCE BILLBOARD
Agency: TAXI / Toronto
Client: Nike Canada, Nike Hockey Training Category: Outdoor / Outdoor: Campaign
Video Call Backgrounds
Agency: Y&R / Generator New Zealand / Auckland
Client: Nokia Category: Outdoor / Outdoor: Campaign
Underground Theatre
Agency: BBDO Atlanta / Atlanta
Client: Hertz Theatre Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Pages
Agency: Colenso BBDO / Auckland
Client: New Zealand Book Council Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Alcoholic, Bruise, Tear
Agency: DDB Canada, Vancouver / Vancouver
Client: United Way Category: Public Service/Political-Print / Outdoor and Posters - Campaign
California Coastal Commission Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Coastal Commission Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Area Under Water
Agency: Henderson Advertising / Greenville
Client: American Red Cross Category: Public Service/Political-Print / Outdoor and Posters - Campaign
WWF
Agency: Ogilvy & Mather Thailand / Bangkok
Client: WWF Category: Public Service/Political-Print / Outdoor and Posters - Campaign
German Foundation for Monument Protection "Bank Note Campaign"
Agency: Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt
Client: German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz) Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Sewing Pattern
Agency: Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt
Client: Worldwide Fund for Nature (WWF) Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Extinction
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Greenpeace Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Anti-smoke campaign
Agency: TBWA\Paris / Boulogne-Billancourt
Client: YLAT Category: Public Service/Political-Print / Outdoor and Posters - Campaign
WWII Story
Agency: The Alchemy Partnership / Singapore
Client: The Eurasian Association Singapore Category: Public Service/Political-Print / Outdoor and Posters - Campaign
The scream scroll
Agency: JWT Hamburg / Hamburg
Client: Heide Park Soltau Category: Banners - Dynamic / Self-Promotion - Single
Dog
Agency: Bates Singapore Pte Ltd / Singapore
Client: AC Delco Shock Absorbers Category: Consumer Newspaper / Over 600 Lines: Campaign
Fiat Campaign
Agency: Leo Burnett / Madrid
Client: Fiat Category: Consumer Newspaper / Over 600 Lines: Campaign
Jungle Lodge
Agency: Leo Burnett India / Mumbai
Client: Maneland Jungle Lodge Category: Consumer Newspaper / Over 600 Lines: Campaign
Macy's One Day Sale
Agency: Lowe New York / New York
Client: Federated Department Stores Category: Consumer Newspaper / Over 600 Lines: Campaign
Scripts
Agency: Ogilvy South Africa / Johannesburg
Client: Multichoice DStv Category: Consumer Newspaper / Over 600 Lines: Campaign
Vault
Agency: Tonic Communications / UAE
Client: Sony Category: Consumer Newspaper / Over 600 Lines: Campaign
Apple Pro Applications
Agency: Apple Computer / Cupertino
Client: Apple Computer Category: Package Design / Campaign
Graphite Packaging
Agency: DDB Melbourne / Melbourne
Client: PZ Cussons Category: Package Design / Campaign
Au Chocolat Packaging
Agency: Duffy & Partners / minneapolis
Client: Thymes Category: Package Design / Campaign
giraffe
Agency: Dynamite Brothers Syndicate / Tokyo
Client: Park Project Inc. Category: Package Design / Campaign
Invitation to the Humanities
Agency: HAKUHODO CREATIVE VOX Inc. / TOKYO
Client: The University of Tokyo Category: Package Design / Campaign
Marc Hellner EP and LP
Agency: Hans Seeger / Wauwatosa
Client: Peacefrog Records Category: Package Design / Campaign
Triumf Ice Cream
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Triumfglass Category: Package Design / Campaign
Whataburger To-Go Bag Campaign
Agency: McGarrah/Jessee / Austin
Client: Whataburger Category: Package Design / Campaign
Oregon Garden Compost Packaging
Agency: Sandstrom Design / Portland
Client: Threemile Canyon Farms Category: Package Design / Campaign
Japanese locally produced wine
Agency: Tokyu Agency Inc. / Tokyo
Client: Mercian Category: Package Design / Campaign
Heavenly Wine
Agency: Turner Duckworth / San Francisco
Client: Heavenly Marketing Category: Package Design / Campaign
Homebase Own Brand
Agency: Turner Duckworth / San Francisco
Client: Homebase Stores Ltd Category: Package Design / Campaign
Worst Boyfriend
Agency: DDB New Zealand / Auckland
Client: nzgirl Category: Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Tourist Campaign
Agency: Fallon London / London
Client: Tate Category: Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Audi A3 Art of the H3ist
Agency: McKinney / Durham
Client: Audi of America, Inc. Category: Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Jordan Lifestyle
Agency: Wieden+Kennedy / New York
Client: Nike Brand Jordan - Lifestyle Collection Category: Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Award:
2006 Interactive Merit Award
Agency:
DDB Brasil / São Paulo
Client:
Companhia Athletica (GYM)
Title:
Run
Category:
Brand Gaming / Business to Consumer
Annual ID:
06204N
Award:
2006 Interactive Merit Award
Agency:
Euro RSCG 4D / Amstelveen
Client:
Nokia
Title:
Nokia 20Lives
Category:
Brand Gaming / Business to Consumer
Annual ID:
06205N
Award:
2006 Interactive Merit Award
Agency:
Max Weber / Warsaw
Client:
SANITEC KOLO
Title:
REFLEX KOLO
Category:
Brand Gaming / Business to Consumer
Annual ID:
06206N
Award:
2006 Interactive Merit Award
Agency:
RMG Connect Australia / Sydney
Client:
Samsung
Title:
The Inside Job
Category:
Brand Gaming / Business to Consumer
Annual ID:
06207N
Award:
2006 Design Merit Award
Agency:
WONGDOODY / Seattle
Client:
Seattle International Film Festival
Title:
Seattle International Film Festival Bumpers "Feast Your Eyes" Campaign
Category:
Broadcast Design / Campaign
Annual ID:
06194D
Award:
2006 Advertising Merit Award
Agency:
CONTRAPUNTO / Madrid
Client:
MERCEDES BENZ - SMART
Title:
SPONGES
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06132A
Award:
2006 Advertising Merit Award
Agency:
DDB / Paris
Client:
Nike
Title:
Nike Run
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06133A
Award:
2006 Advertising Merit Award
Agency:
Fallon London / London
Client:
Sony
Title:
Runners
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06134A
Award:
2006 Advertising Merit Award
Agency:
Grey Worldwide / Auckland
Client:
Kiwicare
Title:
Bugs
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06135A
Award:
2006 Advertising Merit Award
Agency:
Jung von Matt AG / Berlin
Client:
Figueroa Brothers, Inc.
Title:
Hell
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06136A
Award:
2006 Advertising Merit Award
Agency:
Leo Burnett / Frankfurt am Main
Client:
Fiat
Title:
For stuff that doesn?t fit everywhere
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06137A
Award:
2006 Advertising Merit Award
Agency:
Lowe New York / New York
Client:
MilkPEP - Milk Processor Education Program
Title:
Bones
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06138A
Award:
2006 Advertising Merit Award
Agency:
Publicis West / Seattle
Client:
Washington's Lottery
Title:
Gift Giving
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06139A
Award:
2006 Advertising Merit Award
Agency:
Scholz & Friends Berlin GmbH / Berlin
Client:
jobsintown.de
Title:
The wrong working environment campaign
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06140A
Award:
2006 Advertising Merit Award
Agency:
TAXI / Toronto
Client:
Nike Canada, Nike Hockey Training
Title:
LEG LIFT BILLBOARD / LEG PRESS BILLBOARD / RESISTANCE BILLBOARD
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06141A
Award:
2006 Advertising Merit Award
Agency:
Y&R / Generator New Zealand / Auckland
Client:
Nokia
Title:
Video Call Backgrounds
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06142A
Award:
2006 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Hertz Theatre
Title:
Underground Theatre
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06237A
Award:
2006 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
New Zealand Book Council
Title:
Pages
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06238A
Award:
2006 Advertising Merit Award
Agency:
DDB Canada, Vancouver / Vancouver
Client:
United Way
Title:
Alcoholic, Bruise, Tear
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06239A
Award:
2006 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
California Coastal Commission
Title:
California Coastal Commission Campaign
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06240A
Award:
2006 Advertising Merit Award
Agency:
Henderson Advertising / Greenville
Client:
American Red Cross
Title:
Area Under Water
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06241A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Thailand / Bangkok
Client:
WWF
Title:
WWF
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06242A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt
Client:
German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz)
Title:
German Foundation for Monument Protection "Bank Note Campaign"
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06243A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt
Client:
Worldwide Fund for Nature (WWF)
Title:
Sewing Pattern
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06244A
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Greenpeace
Title:
Extinction
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06245A
Award:
2006 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
YLAT
Title:
Anti-smoke campaign
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06246A
Award:
2006 Advertising Merit Award
Agency:
The Alchemy Partnership / Singapore
Client:
The Eurasian Association Singapore
Title:
WWII Story
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06247A
Award:
2006 Interactive Merit Award
Agency:
JWT Hamburg / Hamburg
Client:
Heide Park Soltau
Title:
The scream scroll
Category:
Banners - Dynamic / Self-Promotion - Single
Annual ID:
06094N
Award:
2006 Advertising Merit Award
Agency:
Bates Singapore Pte Ltd / Singapore
Client:
AC Delco Shock Absorbers
Title:
Dog
Category:
Consumer Newspaper / Over 600 Lines: Campaign
Annual ID:
06065A
Award:
2006 Advertising Merit Award
Agency:
Leo Burnett / Madrid
Client:
Fiat
Title:
Fiat Campaign
Category:
Consumer Newspaper / Over 600 Lines: Campaign
Annual ID:
06066A
Award:
2006 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Maneland Jungle Lodge
Title:
Jungle Lodge
Category:
Consumer Newspaper / Over 600 Lines: Campaign
Annual ID:
06067A
Award:
2006 Advertising Merit Award
Agency:
Lowe New York / New York
Client:
Federated Department Stores
Title:
Macy's One Day Sale
Category:
Consumer Newspaper / Over 600 Lines: Campaign
Annual ID:
06068A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy South Africa / Johannesburg
Client:
Multichoice DStv
Title:
Scripts
Category:
Consumer Newspaper / Over 600 Lines: Campaign
Annual ID:
06069A
Award:
2006 Advertising Merit Award
Agency:
Tonic Communications / UAE
Client:
Sony
Title:
Vault
Category:
Consumer Newspaper / Over 600 Lines: Campaign
Annual ID:
06070A
Award:
2006 Design Merit Award
Agency:
Apple Computer / Cupertino
Client:
Apple Computer
Title:
Apple Pro Applications
Category:
Package Design / Campaign
Annual ID:
06102D
Award:
2006 Design Merit Award
Agency:
DDB Melbourne / Melbourne
Client:
PZ Cussons
Title:
Graphite Packaging
Category:
Package Design / Campaign
Annual ID:
06103D
Award:
2006 Design Merit Award
Agency:
Duffy & Partners / minneapolis
Client:
Thymes
Title:
Au Chocolat Packaging
Category:
Package Design / Campaign
Annual ID:
06104D
Award:
2006 Design Merit Award
Agency:
Dynamite Brothers Syndicate / Tokyo
Client:
Park Project Inc.
Title:
giraffe
Category:
Package Design / Campaign
Annual ID:
06105D
Award:
2006 Design Merit Award
Agency:
HAKUHODO CREATIVE VOX Inc. / TOKYO
Client:
The University of Tokyo
Title:
Invitation to the Humanities
Category:
Package Design / Campaign
Annual ID:
06106D
Award:
2006 Design Merit Award
Agency:
Hans Seeger / Wauwatosa
Client:
Peacefrog Records
Title:
Marc Hellner EP and LP
Category:
Package Design / Campaign
Annual ID:
06107D
Award:
2006 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Triumfglass
Title:
Triumf Ice Cream
Category:
Package Design / Campaign
Annual ID:
06108D
Award:
2006 Design Merit Award
Agency:
McGarrah/Jessee / Austin
Client:
Whataburger
Title:
Whataburger To-Go Bag Campaign
Category:
Package Design / Campaign
Annual ID:
06109D
Award:
2006 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Threemile Canyon Farms
Title:
Oregon Garden Compost Packaging
Category:
Package Design / Campaign
Annual ID:
06110D
Award:
2006 Design Merit Award
Agency:
Tokyu Agency Inc. / Tokyo
Client:
Mercian
Title:
Japanese locally produced wine
Category:
Package Design / Campaign
Annual ID:
06111D
Award:
2006 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
Heavenly Marketing
Title:
Heavenly Wine
Category:
Package Design / Campaign
Annual ID:
06112D
Award:
2006 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
Homebase Stores Ltd
Title:
Homebase Own Brand
Category:
Package Design / Campaign
Annual ID:
06113D
Award:
2006 Advertising Merit Award
Agency:
DDB New Zealand / Auckland
Client:
nzgirl
Title:
Worst Boyfriend
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Annual ID:
06297A
Award:
2006 Advertising Merit Award
Agency:
Fallon London / London
Client:
Tate
Title:
Tourist Campaign
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Annual ID:
06298A
Award:
2006 Advertising Merit Award
Agency:
McKinney / Durham
Client:
Audi of America, Inc.
Title:
Audi A3 Art of the H3ist
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Annual ID:
06299A
Award:
2006 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
Nike Brand Jordan - Lifestyle Collection
Title:
Jordan Lifestyle
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Annual ID:
06300A