The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon Category: Gaming / Branded Games
ASD: Rockin’ the Spectrum
Agency: Edelman Canada / Toronto + Pirate / Toronto
Client: Jake's House Category: Public Relations
#UNHATEWOMEN
Agency: fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin
Client: Terre des Femmes Category: Public Relations
Dance 10.000
Agency: Forsman & Bodenfors / Göteborg + The Producers / Stockholm
Client: Generation Pep Category: Public Relations
INVISIBLE WOMEN
Agency: SERVICEPLAN / COURBEVOIE + TRINITY FILMS / COURBEVOIE
Client: RÈGLES ÉLÉMENTAIRES Category: Public Relations
Carlton Zero - Rewrite The Rules
Agency: Clemenger BBDO / Melbourne + Carlton & United Breweries / Melbourne
Client: Carlton & United Breweries - Carlton Zero Category: Television & VOD / Short Form - Single
Stay Home of the Whopper
Agency: FCB / New York
Client: Burger King Category: Television & VOD / Short Form - Single
Superb Owl
Agency: R/GA California / San Francisco
Client: Reddit Category: Television & VOD / Short Form - Single
Aunt Infestation
Agency: The Martin Agency / Richmond + GEICO / Chevy Chase, MD + O Positive / Los Angeles + Mackcut / New York
Client: GEICO Category: Television & VOD / Short Form - Single
#UNHATEWOMEN
Agency: fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin
Client: Terre des Femmes Category: Digital / Social Media
FaceTouchers
Agency: Happiness / an FCB alliance / Brussels + BLISS / Saigon
Client: Snap Inc. Category: Digital / Social Media
Undercover Avatar
Agency: Havas Sports & Entertainment / Puteaux + L'Enfant Bleu / Paris
Client: Association L'Enfant Bleu Category: Digital / Social Media
Not my job case
Agency: BETC / Paris + Mathematic / Paris + Iconoclast / Paris
Client: Pornhub Category: Brand Voice
America Could Use a Beer
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client: Molson Coors/ Coors Lite Category: Brand Voice
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago Category: Brand Voice
A Dad's Job
Agency: FP7 McCann / Dubai + Initiative Cairo / Cairo + Dejavu / Dubai + Mango Jam Studio / Dubai
Client: Home Centre Category: Brand Voice
That Look from Popeyes
Agency: GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami
Client: Popeyes Louisiana Kitchen Category: Brand Voice
Changing the Sideline
Agency: McCann / New York + Microsoft / Redmond + Film 47 / Los Angeles + JSM Music / New York
Client: Microsoft Category: Brand Voice
Black Santa
Agency: WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo
Client: Coca-Cola Category: Brand Voice
Running Stories
Agency: BBH / Singapore + Crystal Technology Solution / Hanoi
Client: Running Stories Category: Digital Product
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client: Warner Music Group Category: Digital Product
Terms Against Bullying
Agency: White Rabbit / Budapest + Canja Audio Culture / Curitiba + Monster Films / Sao Paulo
Client: Universidade de Madeira / Terms Against Bullying Category: Digital Product
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
TeAR down this WALL
Agency: Virtue Northern Europe / Copenhagen + No Sleep / Copenhagen + The DDR Museum / Berlin + BaconX / Copenhagen
Client: The DDR Museum Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
TMALL NEW CULTURE-#NOT UNCOMMON
Agency: Heaven&Hell / Shanghai
Client: TMALL Category: Typography / Static
The pocket dealership
Agency: BETC / Paris + TRACTION / Paris + Start Rec + Bullprint
Client: Citroen Category: Physical Product & Mobile Integration
The Purple Hive Project
Agency: Thinkerbell / Melbourne + Vimana / Melbourne + Xailient / Sydney + Honest Fox / Melbourne
Client: Bega B-Honey Category: Physical Product & Mobile Integration
Recycle the noise silence the city
Agency: BETC / Paris + L’ensemble + Make me pulse
Client: Peugeot Category: Billboards & Transit / Dynamic Billboards & Transit
Today We Rise
Agency: Ogilvy UK / London + BrotherTV / Great Guns
Client: Girl Up Category: Digital & Online / Social Media Post - Single
Heinz on Film
Agency: Rethink + Kraft Heinz Canada / Toronto
Client: Kraft Heinz Canada Category: Digital & Online / Social Media Post - Single
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Digital & Online / Social Media Post - Single
Publicly Traded
Agency: FCB/SIX / Toronto
Client: LifeStyles Healthcare Category: Creative Use of Data
Buy With Your Time
Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client: Al Futtaim IKEA Category: Creative Use of Data
Meltdown Flags
Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client: METER Group, Inc. Category: Creative Use of Data
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Creative Use of Data
Channel Swap
Agency: Energy BBDO / Sao Paulo + Unilever / Rexona Clinical
Client: Unilever / Rexona Clinical Category: Influencer Marketing / Single Channel
Up The Vote
Agency: R/GA California / San Francisco
Client: Reddit Category: Craft / Use of Technology
TeAR down this WALL
Agency: Virtue Northern Europe / Copenhagen + No Sleep / Copenhagen + The DDR Museum / Berlin + BaconX / Copenhagen
Client: The DDR Museum Category: Craft / Use of Technology
Cités
Agency: HEREZIE / PARIS + Quad Stories / Paris
Client: AMAZON PRIME VIDEO Category: Mobile-First Video / Over 15 Seconds
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Mobile-First Video / Over 15 Seconds
Rising Time
Agency: 72andSunny / New York
Client: Church & Dwight / Trojan Brand Condoms Category: Innovation & Transformation / Innovation in Lockdown
Panda Teleportation via Newspaper
Agency: Dentsu Inc. / Tokyo + Plug Ltd. / Tokyo + foton / Tokyo
Client: Chunichi Shimbun Co., Ltd. / TOKYO SHIMBUN Category: Innovation & Transformation / Innovation in Lockdown
#WindowsOfHope
Agency: Goodby Silverstein & Partners / San Francisco
Client: HP Category: Innovation & Transformation / Innovation in Lockdown
Award:
2021 Mobile Merit Award
Agency:
R/GA / New York + Momentum Worldwide / New York
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Gaming / Branded Games
Annual ID:
OS_MO21_025M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Public Relations
Annual ID:
OS_HW21_068M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Edelman Canada / Toronto + Pirate / Toronto
Client:
Jake's House
Title:
ASD: Rockin’ the Spectrum
Category:
Public Relations
Annual ID:
OS_HW21_069M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin
Client:
Terre des Femmes
Title:
#UNHATEWOMEN
Category:
Public Relations
Annual ID:
OS_HW21_070M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Forsman & Bodenfors / Göteborg + The Producers / Stockholm
Client:
Generation Pep
Title:
Dance 10.000
Category:
Public Relations
Annual ID:
OS_HW21_071M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
SERVICEPLAN / COURBEVOIE + TRINITY FILMS / COURBEVOIE
Client:
RÈGLES ÉLÉMENTAIRES
Title:
INVISIBLE WOMEN
Category:
Public Relations
Annual ID:
OS_HW21_072M
Award:
2021 Out of Home Merit Award
Agency:
lg2 / Toronto
Client:
Atkin Guitars
Title:
Character
Category:
P.O.P. & In-Store / Single
Annual ID:
OS_OH21_032M
Award:
2021 Out of Home Merit Award
Agency:
lg2 / Toronto
Client:
Atkin Guitars
Title:
Handmade
Category:
P.O.P. & In-Store / Single
Annual ID:
OS_OH21_033M
Award:
2021 Film Merit Award
Agency:
Clemenger BBDO / Melbourne + Carlton & United Breweries / Melbourne
Client:
Carlton & United Breweries - Carlton Zero
Title:
Carlton Zero - Rewrite The Rules
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI21_043M
Award:
2021 Film Merit Award
Agency:
FCB / New York
Client:
Burger King
Title:
Stay Home of the Whopper
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI21_044M
Award:
2021 Film Merit Award
Agency:
R/GA California / San Francisco
Client:
Reddit
Title:
Superb Owl
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI21_045M
Award:
2021 Film Merit Award
Agency:
The Martin Agency / Richmond + GEICO / Chevy Chase, MD + O Positive / Los Angeles + Mackcut / New York
Client:
GEICO
Title:
Aunt Infestation
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI21_046M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin
Client:
Terre des Femmes
Title:
#UNHATEWOMEN
Category:
Digital / Social Media
Annual ID:
OS_HW21_057M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Happiness / an FCB alliance / Brussels + BLISS / Saigon
Client:
Snap Inc.
Title:
FaceTouchers
Category:
Digital / Social Media
Annual ID:
OS_HW21_058M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Havas Sports & Entertainment / Puteaux + L'Enfant Bleu / Paris
Client:
Association L'Enfant Bleu
Title:
Undercover Avatar
Category:
Digital / Social Media
Annual ID:
OS_HW21_059M
Award:
2021 Public Relations Merit Award
Agency:
BETC / Paris + Mathematic / Paris + Iconoclast / Paris
Client:
Pornhub
Title:
Not my job case
Category:
Brand Voice
Annual ID:
OS_PR21_057M
Award:
2021 Public Relations Merit Award
Agency:
DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client:
Molson Coors/ Coors Lite
Title:
America Could Use a Beer
Category:
Brand Voice
Annual ID:
OS_PR21_058M
Award:
2021 Public Relations Merit Award
Agency:
FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client:
City of Chicago
Title:
Boards of Change
Category:
Brand Voice
Annual ID:
OS_PR21_059M
Award:
2021 Public Relations Merit Award
Agency:
FP7 McCann / Dubai + Initiative Cairo / Cairo + Dejavu / Dubai + Mango Jam Studio / Dubai
Client:
Home Centre
Title:
A Dad's Job
Category:
Brand Voice
Annual ID:
OS_PR21_060M
Award:
2021 Public Relations Merit Award
Agency:
GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami
Client:
Popeyes Louisiana Kitchen
Title:
That Look from Popeyes
Category:
Brand Voice
Annual ID:
OS_PR21_061M
Award:
2021 Public Relations Merit Award
Agency:
Havas Turkey / İstanbul
Client:
Reckitt / Finish
Title:
Water Index
Category:
Brand Voice
Annual ID:
OS_PR21_062M
Award:
2021 Public Relations Merit Award
Agency:
McCann / New York + Microsoft / Redmond + Film 47 / Los Angeles + JSM Music / New York
Client:
Microsoft
Title:
Changing the Sideline
Category:
Brand Voice
Annual ID:
OS_PR21_063M
Award:
2021 Public Relations Merit Award
Agency:
Spotify In-House
Client:
Spotify
Title:
2020 Wrapped
Category:
Brand Voice
Annual ID:
OS_PR21_064M
Award:
2021 Public Relations Merit Award
Agency:
WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo
Client:
Coca-Cola
Title:
Black Santa
Category:
Brand Voice
Annual ID:
OS_PR21_065M
Award:
2021 IP & Products Merit Award
Agency:
BBH / Singapore + Crystal Technology Solution / Hanoi
Client:
Running Stories
Title:
Running Stories
Category:
Digital Product
Annual ID:
OS_IP21_021M
Award:
2021 IP & Products Merit Award
Agency:
Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client:
Warner Music Group
Title:
Saylists
Category:
Digital Product
Annual ID:
OS_IP21_022M
Award:
2021 IP & Products Merit Award
Agency:
White Rabbit / Budapest + Canja Audio Culture / Curitiba + Monster Films / Sao Paulo
Client:
Universidade de Madeira / Terms Against Bullying
Title:
Terms Against Bullying
Category:
Digital Product
Annual ID:
OS_IP21_023M
Award:
2021 Branded Entertainment Merit Award
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client:
Verizon
Title:
The MET Unframed
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_BE21_067M
Award:
2021 Branded Entertainment Merit Award
Agency:
Virtue Northern Europe / Copenhagen + No Sleep / Copenhagen + The DDR Museum / Berlin + BaconX / Copenhagen
Client:
The DDR Museum
Title:
TeAR down this WALL
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_BE21_068M
Award:
2021 Design Merit Award
Agency:
drawrope / Iwakura
Client:
THE TOWER HOTEL NAGOYA
Title:
DROPHINS
Category:
Typography / Static
Annual ID:
OS_DE21_075M
Award:
2021 Design Merit Award
Agency:
Heaven&Hell / Shanghai
Client:
TMALL
Title:
TMALL NEW CULTURE-#NOT UNCOMMON
Category:
Typography / Static
Annual ID:
OS_DE21_076M
Award:
2021 Mobile Merit Award
Agency:
BETC / Paris + TRACTION / Paris + Start Rec + Bullprint
Client:
Citroen
Title:
The pocket dealership
Category:
Physical Product & Mobile Integration
Annual ID:
OS_MO21_027M
Award:
2021 Mobile Merit Award
Agency:
Thinkerbell / Melbourne + Vimana / Melbourne + Xailient / Sydney + Honest Fox / Melbourne
Client:
Bega B-Honey
Title:
The Purple Hive Project
Category:
Physical Product & Mobile Integration
Annual ID:
OS_MO21_028M
Award:
2021 Out of Home Merit Award
Agency:
BETC / Paris + L’ensemble + Make me pulse
Client:
Peugeot
Title:
Recycle the noise silence the city
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS_OH21_048M
Award:
2021 Direct Marketing Merit Award
Agency:
Ogilvy UK / London + BrotherTV / Great Guns
Client:
Girl Up
Title:
Today We Rise
Category:
Digital & Online / Social Media Post - Single
Annual ID:
OS_DM21_081M
Award:
2021 Direct Marketing Merit Award
Agency:
Rethink + Kraft Heinz Canada / Toronto
Client:
Kraft Heinz Canada
Title:
Heinz on Film
Category:
Digital & Online / Social Media Post - Single
Annual ID:
OS_DM21_082M
Award:
2021 Direct Marketing Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Digital & Online / Social Media Post - Single
Annual ID:
OS_DM21_083M
Award:
2021 Digital Craft Merit Award
Agency:
FCB/SIX / Toronto
Client:
LifeStyles Healthcare
Title:
Publicly Traded
Category:
Creative Use of Data
Annual ID:
OS_DC21_026M
Award:
2021 Digital Craft Merit Award
Agency:
Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client:
Al Futtaim IKEA
Title:
Buy With Your Time
Category:
Creative Use of Data
Annual ID:
OS_DC21_027M
Award:
2021 Digital Craft Merit Award
Agency:
SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client:
METER Group, Inc.
Title:
Meltdown Flags
Category:
Creative Use of Data
Annual ID:
OS_DC21_028M
Award:
2021 Digital Craft Merit Award
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Creative Use of Data
Annual ID:
OS_DC21_029M
Award:
2021 Social Media Merit Award
Agency:
Energy BBDO / Sao Paulo + Unilever / Rexona Clinical
Client:
Unilever / Rexona Clinical
Title:
Channel Swap
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SM21_094M
Award:
2021 Social Media Merit Award
Agency:
R/GA / New York
Client:
Merch Aid
Title:
Merch Aid
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SM21_095M
Award:
2021 Out of Home Merit Award
Agency:
R/GA California / San Francisco
Client:
Reddit
Title:
Up The Vote
Category:
Craft / Use of Technology
Annual ID:
OS_OH21_076M
Award:
2021 Out of Home Merit Award
Agency:
Virtue Northern Europe / Copenhagen + No Sleep / Copenhagen + The DDR Museum / Berlin + BaconX / Copenhagen
Client:
The DDR Museum
Title:
TeAR down this WALL
Category:
Craft / Use of Technology
Annual ID:
OS_OH21_077M
Award:
2021 Mobile Merit Award
Agency:
HEREZIE / PARIS + Quad Stories / Paris
Client:
AMAZON PRIME VIDEO
Title:
Cités
Category:
Mobile-First Video / Over 15 Seconds
Annual ID:
OS_MO21_023M
Award:
2021 Mobile Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Mobile-First Video / Over 15 Seconds
Annual ID:
OS_MO21_024M
Award:
2021 Print Merit Award
Agency:
72andSunny / New York
Client:
Church & Dwight / Trojan Brand Condoms
Title:
Rising Time
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_PT21_076M
Award:
2021 Print Merit Award
Agency:
Dentsu Inc. / Tokyo + Plug Ltd. / Tokyo + foton / Tokyo
Client:
Chunichi Shimbun Co., Ltd. / TOKYO SHIMBUN
Title:
Panda Teleportation via Newspaper
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_PT21_077M
Award:
2021 Print Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
HP
Title:
#WindowsOfHope
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_PT21_078M
