The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Fridge
Agency: Ambience D'Arcy / Mumbai
Client: Sil Red Chilli Sauce Category: Newspaper / Newspaper Over 600 Lines: Single
Drum
Agency: Austin Kelley / Atlanta
Client: Atlanta Pro Percussion Category: Newspaper / Newspaper Over 600 Lines: Single
Chair
Agency: Austin Kelley / Atlanta
Client: Retromodern Category: Newspaper / Newspaper Over 600 Lines: Single
ESP
Agency: BMP DDB / London
Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
Fishnets
Agency: Bozell / New York
Client: The New York Times Category: Newspaper / Newspaper Over 600 Lines: Single
Burn the Maps
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single
Put Away the Middle Finger
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single
Paint the Stadium Blue
Agency: Dentsu / Tokyo
Client: Japan Football Association Category: Newspaper / Newspaper Over 600 Lines: Single
Windows
Agency: Fallon / New York
Client: Timberland Category: Newspaper / Newspaper Over 600 Lines: Single
Features
Agency: Grabarz & Partner Werbeagentur / Hamburg
Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
Bull
Agency: HarrisonHuman Bates / Sandton
Client: Harley-Davidson Category: Newspaper / Newspaper Over 600 Lines: Single
Edna
Agency: Leagas Delaney / Hamburg
Client: Gruner + Jahr AG & Co./Stern Category: Newspaper / Newspaper Over 600 Lines: Single
How to Create a Newspaper Ad by Lee Clow
Agency: The Martin Agency / Richmond
Client: Newspaper Association of America Category: Newspaper / Newspaper Over 600 Lines: Single
How to Create a Newspaper Ad by Luke Sullivan
Agency: The Martin Agency / Richmond
Client: Newspaper Association of America Category: Newspaper / Newspaper Over 600 Lines: Single
Nobody Reads Long Copy Anymore
Agency: The Martin Agency / Richmond
Client: Newspaper Association of America Category: Newspaper / Newspaper Over 600 Lines: Single
Sales & Repair
Agency: McCann-Erickson / Hoeilaart
Client: Opel Berckmans Category: Newspaper / Newspaper Over 600 Lines: Single
Wrestlers
Agency: Mother / London
Client: Observer Sport Monthly Category: Newspaper / Newspaper Over 600 Lines: Single
Breathe Easy
Agency: TBWA Hunt Lascaris / Johannesburg
Client: BMW VALVETRONIC Category: Newspaper / Newspaper Over 600 Lines: Single
Labor Day
Agency: TBWA\Santiago Mangada Puno / Makati
Client: adidas Philippines Category: Newspaper / Newspaper Over 600 Lines: Single
Someone Will Find Them
Agency: A Good Cause / Toronto
Client: Canadian Landmine Foundation Category: Public Service/Political / Public Service/Political Radio: Campaign
Sunshine: 60
Agency: Clarity Coverdale Fury / Minneapolis
Client: MAPPT Category: Public Service/Political / Public Service/Political Radio: Campaign
Tracer
Agency: Colenso BBDO / Auckland
Client: Auckland Regional Council Category: Public Service/Political / Public Service/Political Radio: Campaign
Baby Invasion
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Campaign
Box of Poison
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Campaign
Presidential Visit
Agency: Crispin Porter + Bogusky / Miami
Client: Florida Department of Health Category: Public Service/Political / Public Service/Political Radio: Campaign
Escalator
Agency: Palmer Jarvis DDB / Toronto
Client: Jeff Adams Step Up To Change Category: Public Service/Political / Public Service/Political Radio: Campaign
Speed of Fire
Agency: Saatchi & Saatchi / Auckland
Client: NZ Fire Service Category: Public Service/Political / Public Service/Political Radio: Campaign
Hi Mom, Cell Phone, Drool
Agency: Deutsch / Los Angeles
Client: California Milk Advisory Board Category: Consumer Television / Consumer Television :20 and Under: Campaign
Prague, Ontario, Minnesota
Agency: Whybin TBWA/Melbourne / South Melbourne
Client: Melbourne International Comedy Festival Category: Consumer Television / Consumer Television :20 and Under: Campaign
Marshall Faulk, Running Stairs, Funny Shoes
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television :20 and Under: Campaign
Create Your World
Agency: Mattlin Mandell / New York
Client: Mattlin Mandell Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Reindeers
Agency: OgilvyInteractive Singapore / Singapore
Client: Ogilvy & Mather Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Mad Monkey Self-Promo
Agency: Mad Monkey / Columbia
Client: Mad Monkey Category: Self-Promotion / Self-Promotion - Other Digital Advertising
O Boticario Portal
Agency: AgênciaClick / São Paulo
Client: O Boticario Perfumes Category: E-Commerce / E-Commerce B2C - Web Sites
Nestle Giftworld
Agency: OgilvyOne / Tokyo
Client: Nestle Japan Category: E-Commerce / E-Commerce B2C - Web Sites
President's Choice Web Site
Agency: Organic / Bloomfield Hills
Client: President's Choice Category: E-Commerce / E-Commerce B2C - Web Sites
MXYPLYZYK
Agency: Think Tank 3 / New York
Client: MXYPLYZYK Category: E-Commerce / E-Commerce B2C - Web Sites
Ams on the Axeeffect.com
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Beyond the Banner
Pet Psychic/Chameleon
Agency: Catalano Lellos & Silverstein / New York
Client: Animal Planet/Discovery Networks Category: Beyond the Banner
Diesel Live Action
Agency: Double You / Barcelona
Client: Diesel International Category: Beyond the Banner
Fortune Teller
Agency: makefreshmedia / istanbul
Client: make fresh media Category: Beyond the Banner
Long Live Dreams Global Brand Launch
Agency: OgilvyInteractive / London
Client: American Express Category: Beyond the Banner
The Mission
Agency: One Sky / Tokyo
Client: Fuji Heavy Industries Ltd. (Subaru Forester) Category: Beyond the Banner
Award:
2003 Advertising Merit Award
Agency:
Ambience D'Arcy / Mumbai
Client:
Sil Red Chilli Sauce
Title:
Fridge
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03098A
Award:
2003 Advertising Merit Award
Agency:
Austin Kelley / Atlanta
Client:
Atlanta Pro Percussion
Title:
Drum
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03099A
Award:
2003 Advertising Merit Award
Agency:
Austin Kelley / Atlanta
Client:
Retromodern
Title:
Chair
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03100A
Award:
2003 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen
Title:
ESP
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03101A
Award:
2003 Advertising Merit Award
Agency:
Bozell / New York
Client:
The New York Times
Title:
Fishnets
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03102A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Burn the Maps
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03103A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Put Away the Middle Finger
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03104A
Award:
2003 Advertising Merit Award
Agency:
Dentsu / Tokyo
Client:
Japan Football Association
Title:
Paint the Stadium Blue
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03105A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Timberland
Title:
Windows
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03106A
Award:
2003 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur / Hamburg
Client:
Volkswagen
Title:
Features
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03107A
Award:
2003 Advertising Merit Award
Agency:
HarrisonHuman Bates / Sandton
Client:
Harley-Davidson
Title:
Bull
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03108A
Award:
2003 Advertising Merit Award
Agency:
Leagas Delaney / Hamburg
Client:
Gruner + Jahr AG & Co./Stern
Title:
Edna
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03109A
Award:
2003 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
Newspaper Association of America
Title:
How to Create a Newspaper Ad by Lee Clow
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03110A
Award:
2003 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
Newspaper Association of America
Title:
How to Create a Newspaper Ad by Luke Sullivan
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03111A
Award:
2003 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
Newspaper Association of America
Title:
Nobody Reads Long Copy Anymore
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03112A
Award:
2003 Advertising Merit Award
Agency:
McCann-Erickson / Hoeilaart
Client:
Opel Berckmans
Title:
Sales & Repair
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03113A
Award:
2003 Advertising Merit Award
Agency:
Mother / London
Client:
Observer Sport Monthly
Title:
Wrestlers
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03114A
Award:
2003 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
BMW VALVETRONIC
Title:
Breathe Easy
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03115A
Award:
2003 Advertising Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
adidas Philippines
Title:
Labor Day
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03116A
Award:
2003 Advertising Merit Award
Agency:
A Good Cause / Toronto
Client:
Canadian Landmine Foundation
Title:
Someone Will Find Them
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
03375A
Award:
2003 Advertising Merit Award
Agency:
Clarity Coverdale Fury / Minneapolis
Client:
MAPPT
Title:
Sunshine: 60
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
03376A
Award:
2003 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Auckland Regional Council
Title:
Tracer
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
03377A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Baby Invasion
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
03378A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Box of Poison
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
03379A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Florida Department of Health
Title:
Presidential Visit
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
03380A
Award:
2003 Advertising Merit Award
Agency:
Palmer Jarvis DDB / Toronto
Client:
Jeff Adams Step Up To Change
Title:
Escalator
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
03381A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Auckland
Client:
NZ Fire Service
Title:
Speed of Fire
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
03382A
Award:
2003 Advertising Merit Award
Agency:
Deutsch / Los Angeles
Client:
California Milk Advisory Board
Title:
Hi Mom, Cell Phone, Drool
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
03456A
Award:
2003 Advertising Merit Award
Agency:
Whybin TBWA/Melbourne / South Melbourne
Client:
Melbourne International Comedy Festival
Title:
Prague, Ontario, Minnesota
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
03457A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Marshall Faulk, Running Stairs, Funny Shoes
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
03458A
Award:
2003 Interactive Merit Award
Agency:
Mattlin Mandell / New York
Client:
Mattlin Mandell
Title:
Create Your World
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
03233N
Award:
2003 Interactive Merit Award
Agency:
OgilvyInteractive Singapore / Singapore
Client:
Ogilvy & Mather
Title:
Reindeers
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
03234N
Award:
2003 Interactive Merit Award
Agency:
Mad Monkey / Columbia
Client:
Mad Monkey
Title:
Mad Monkey Self-Promo
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
03235N
Award:
2003 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
O Boticario Perfumes
Title:
O Boticario Portal
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
03197N
Award:
2003 Interactive Merit Award
Agency:
OgilvyOne / Tokyo
Client:
Nestle Japan
Title:
Nestle Giftworld
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
03198N
Award:
2003 Interactive Merit Award
Agency:
Organic / Bloomfield Hills
Client:
President's Choice
Title:
President's Choice Web Site
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
03199N
Award:
2003 Interactive Merit Award
Agency:
Think Tank 3 / New York
Client:
MXYPLYZYK
Title:
MXYPLYZYK
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
03200N
Award:
2003 Interactive Merit Award
Agency:
Atmosphere BBDO / New York
Client:
People Soft
Title:
Gateway
Category:
Beyond the Banner
Annual ID:
03092N
Award:
2003 Interactive Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
Ams on the Axeeffect.com
Category:
Beyond the Banner
Annual ID:
03093N
Award:
2003 Interactive Merit Award
Agency:
Catalano Lellos & Silverstein / New York
Client:
Animal Planet/Discovery Networks
Title:
Pet Psychic/Chameleon
Category:
Beyond the Banner
Annual ID:
03094N
Award:
2003 Interactive Merit Award
Agency:
Double You / Barcelona
Client:
Audi Spain
Title:
Audi cabrio
Category:
Beyond the Banner
Annual ID:
03095N
Award:
2003 Interactive Merit Award
Agency:
Double You / Barcelona
Client:
Diesel International
Title:
Diesel Live Action
Category:
Beyond the Banner
Annual ID:
03096N
Award:
2003 Interactive Merit Award
Agency:
Double You / Barcelona
Client:
Seat Spain
Title:
Seat Leñn Cupra R
Category:
Beyond the Banner
Annual ID:
03097N
Award:
2003 Interactive Merit Award
Agency:
Fallon / Minneapolis
Client:
Microsoft
Title:
MSN Mobile v.6
Category:
Beyond the Banner
Annual ID:
03098N
Award:
2003 Interactive Merit Award
Agency:
Kinetic Interactive / Singapore
Client:
Citibank IPB
Title:
Xmas 2002
Category:
Beyond the Banner
Annual ID:
03099N
Award:
2003 Interactive Merit Award
Agency:
makefreshmedia / istanbul
Client:
make fresh media
Title:
Fortune Teller
Category:
Beyond the Banner
Annual ID:
03100N
Award:
2003 Interactive Merit Award
Agency:
OgilvyInteractive / London
Client:
American Express
Title:
Long Live Dreams Global Brand Launch
Category:
Beyond the Banner
Annual ID:
03101N
Award:
2003 Interactive Merit Award
Agency:
OgilvyInteractive / São Paulo
Client:
IBM
Title:
Free the Code
Category:
Beyond the Banner
Annual ID:
03102N
Award:
2003 Interactive Merit Award
Agency:
One Sky / Tokyo
Client:
Sony Corporation
Title:
CAMCAMTIME
Category:
Beyond the Banner
Annual ID:
03103N
Award:
2003 Interactive Merit Award
Agency:
One Sky / Tokyo
Client:
Fuji Heavy Industries Ltd. (Subaru Forester)
Title:
The Mission
Category:
Beyond the Banner
Annual ID:
03104N
