The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Spoon
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: Spoon Inc. Category: Self-Promotion / Websites
Sing-O-Mat
Agency: FEUER Kommunikation und Design AG / München
Client: FEUER Kommunikation und Design AG Category: Self-Promotion / Websites
Riney Website
Agency: Hal Riney Publicis / San Francisco
Client: Publicis & Hal Riney Category: Self-Promotion / Websites
nextwall
Agency: Jung von Matt AG / Hamburg
Client: Jung von Matt/next GmbH Category: Self-Promotion / Websites
Self Promotion 2.0
Agency: Jung von Matt / Stockholm
Client: Jung von Matt Category: Self-Promotion / Websites
2nd Hand Furniture
Agency: BBDO / Bangkok
Client: BKK 2nd Hand Furniture Category: Corporate Identity / Corporate Identity - Single
�VINYL RECORD CARD�
Agency: KNARF / New York
Client: DJ LUKE Category: Corporate Identity / Corporate Identity - Single
Aioi Dental Clinic No.1
Agency: Penguin Graphics / Hiroshima
Client: Aioi Dental Clinic Category: Corporate Identity / Corporate Identity - Single
Frame
Agency: Rediffusion DY&R / Mumbai
Client: Getty Images Category: Corporate Identity / Corporate Identity - Single
Nokia N81 9-Steps
Agency: Ogilvy Singapore / Singapore
Client: Nokia Category: Brand Gaming / Mobile
Top Chef
Agency: @radical.media / New York
Client: WSIB Category: Public Service/Political Television / Single
NO SUCH THING
Agency: Abbott Mead Vickers BBDO / London
Client: FOCUS 12 Category: Public Service/Political Television / Single
Actor Interview
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political Television / Single
It's not too late
Agency: DDB / Paris
Client: Greenpeace Category: Public Service/Political Television / Single
Birthday Cards
Agency: DDB Sydney Pty Limited / ULTIMO
Client: Cure for Life Foundation Category: Public Service/Political Television / Single
Good Business Guide
Agency: JWT / London
Client: MTV Foundation Category: Public Service/Political Television / Single
Big Bus
Agency: Kitchen Leo Burnett / Oslo
Client: Oslo Public Transport Category: Public Service/Political Television / Single
Race
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: Petronas Nasional Berhad Category: Public Service/Political Television / Single
I wanna go
Agency: Leopold Ketel & Partners / Portland
Client: Oregon Coast Aquarium Category: Public Service/Political Television / Single
Dots
Agency: McCann Erickson Brazil / Sao Paulo
Client: Dorina Nowill Foundation For The Blind Category: Public Service/Political Television / Single
Mute
Agency: Ogilvy Portugal / Lisboa
Client: MTV Category: Public Service/Political Television / Single
Paper
Agency: Rethink / Vancouver
Client: YWCA Category: Public Service/Political Television / Single
Autopilots
Agency: Rethink / Vancouver
Client: Science World Category: Public Service/Political Television / Single
The Office
Agency: Whybin TBWA \ TEQUILA / Sydney
Client: Special Olympics Category: Public Service/Political Television / Single
Keep a Child Alive iPhone Launch
Agency: Anomaly / New York
Client: Keep A Child Alive Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Self Destruct
Agency: Colenso BBDO / Auckland
Client: Deadline Express Couriers Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Tiny Technician
Agency: DDB / Auckland
Client: Volkswagen Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Redhead
Agency: DDB / Auckland
Client: SSL - Durex Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Desktop
Agency: Jung von Matt AG / Hamburg
Client: IKEA Deutschland GmbH & Co. KG Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
The UNICEF Landmine Stickers
Agency: Leo Burnett Frankfurt / Frankfurt
Client: UNICEF Deutschland, Arbeitsgruppe Frankfurt Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Stadium
Agency: Publicis Singapore / Singapore
Client: Nike Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Man Mom at Nascar
Agency: TBWA\Chiat\Day / New York
Client: Combos Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Havainas (tecido)
Agency: AlmapBBDO / São Paulo
Client: São Paulo Alpargatas Category: Outdoor / Outdoor - Campaign
Grand Opening Guerrilla Campaign
Agency: BBDO / New York
Client: FedEx/Kinko's Category: Outdoor / Outdoor - Campaign
Water, Latte, Gas, Puggle, Popcorn
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Miller High Life Category: Outdoor / Outdoor - Campaign
Export Story
Agency: DDB / Warsaw
Client: Kompania Piwowarska -Tyskie beer Category: Outdoor / Outdoor - Campaign
Parking
Agency: DDB Berlin GmbH / Berlin
Client: Volkswagen AG Category: Outdoor / Outdoor - Campaign
Heaven on earth
Agency: Jung von Matt AG / Hamburg
Client: Daimler AG Category: Outdoor / Outdoor - Campaign
Nintendo Wii Post it
Agency: Leo Burnett Co S.r.l. / Milan
Client: Nintendo Category: Outdoor / Outdoor - Campaign
Floor plans
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: IKEA Deutschland GmbH Category: Outdoor / Outdoor - Campaign
Sugar Free Ants Campaign
Agency: rediffusion dy & r / bangalore
Client: Zydus Cadila Category: Outdoor / Outdoor - Campaign
The Wrong Working Environment
Agency: Scholz & Friends / Berlin
Client: jobsintown.de GmbH Category: Outdoor / Outdoor - Campaign
Leica "optical Zoom"
Agency: Young & Rubicam Switzerland / Gockhausen
Client: Leica Camera AG Category: Outdoor / Outdoor - Campaign
Serengeti
Agency: BBDO / New York
Client: GE Category: Cinema Advertising / Single - Maximum 3 minutes
Lord of the Rings
Agency: DDB London / London
Client: Volkswagen Independent Cinema Category: Cinema Advertising / Single - Maximum 3 minutes
Door opener
Agency: KNSK Werbeagentur GmbH / Hamburg
Client: Chrysler Germany GmbH Category: Cinema Advertising / Single - Maximum 3 minutes
Only in Australia
Agency: Leo Burnett / Sydney
Client: Diageo Australia Category: Cinema Advertising / Single - Maximum 3 minutes
Award:
2008 Interactive Merit Award
Agency:
Bascule Inc. / Minato-ku, Tokyo
Client:
Spoon Inc.
Title:
Spoon
Category:
Self-Promotion / Websites
Annual ID:
08259N
Award:
2008 Interactive Merit Award
Agency:
FEUER Kommunikation und Design AG / München
Client:
FEUER Kommunikation und Design AG
Title:
Sing-O-Mat
Category:
Self-Promotion / Websites
Annual ID:
08260N
Award:
2008 Interactive Merit Award
Agency:
Hal Riney Publicis / San Francisco
Client:
Publicis & Hal Riney
Title:
Riney Website
Category:
Self-Promotion / Websites
Annual ID:
08261N
Award:
2008 Interactive Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Jung von Matt/next GmbH
Title:
nextwall
Category:
Self-Promotion / Websites
Annual ID:
08262N
Award:
2008 Interactive Merit Award
Agency:
Jung von Matt / Stockholm
Client:
Jung von Matt
Title:
Self Promotion 2.0
Category:
Self-Promotion / Websites
Annual ID:
08263N
Award:
2008 Interactive Merit Award
Agency:
McKinney / durham
Client:
McKinney
Title:
Ends of the Earth
Category:
Self-Promotion / Websites
Annual ID:
08264N
Award:
2008 Design Merit Award
Agency:
BBDO / Bangkok
Client:
BKK 2nd Hand Furniture
Title:
2nd Hand Furniture
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
08083D
Award:
2008 Design Merit Award
Agency:
KNARF / New York
Client:
DJ LUKE
Title:
�VINYL RECORD CARD�
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
08084D
Award:
2008 Design Merit Award
Agency:
Penguin Graphics / Hiroshima
Client:
Aioi Dental Clinic
Title:
Aioi Dental Clinic No.1
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
08085D
Award:
2008 Design Merit Award
Agency:
Rediffusion DY&R / Mumbai
Client:
Getty Images
Title:
Frame
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
08086D
Award:
2008 Interactive Merit Award
Agency:
Nokia / Richmond
Client:
Nokia
Title:
Snakes Subsonic
Category:
Brand Gaming / Mobile
Annual ID:
08197N
Award:
2008 Interactive Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
Nokia
Title:
Nokia N81 9-Steps
Category:
Brand Gaming / Mobile
Annual ID:
08198N
Award:
2008 Advertising Merit Award
Agency:
@radical.media / New York
Client:
WSIB
Title:
Top Chef
Category:
Public Service/Political Television / Single
Annual ID:
08312T
Award:
2008 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
FOCUS 12
Title:
NO SUCH THING
Category:
Public Service/Political Television / Single
Annual ID:
08313T
Award:
2008 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Actor Interview
Category:
Public Service/Political Television / Single
Annual ID:
08314T
Award:
2008 Advertising Merit Award
Agency:
DDB / Paris
Client:
Greenpeace
Title:
It's not too late
Category:
Public Service/Political Television / Single
Annual ID:
08315T
Award:
2008 Advertising Merit Award
Agency:
DDB Sydney Pty Limited / ULTIMO
Client:
Cure for Life Foundation
Title:
Birthday Cards
Category:
Public Service/Political Television / Single
Annual ID:
08316T
Award:
2008 Advertising Merit Award
Agency:
JWT / London
Client:
MTV Foundation
Title:
Good Business Guide
Category:
Public Service/Political Television / Single
Annual ID:
08317T
Award:
2008 Advertising Merit Award
Agency:
Kitchen Leo Burnett / Oslo
Client:
Oslo Public Transport
Title:
Big Bus
Category:
Public Service/Political Television / Single
Annual ID:
08318T
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client:
Petronas Nasional Berhad
Title:
Race
Category:
Public Service/Political Television / Single
Annual ID:
08319T
Award:
2008 Advertising Merit Award
Agency:
Leopold Ketel & Partners / Portland
Client:
Oregon Coast Aquarium
Title:
I wanna go
Category:
Public Service/Political Television / Single
Annual ID:
08320T
Award:
2008 Advertising Merit Award
Agency:
McCann Erickson Brazil / Sao Paulo
Client:
Dorina Nowill Foundation For The Blind
Title:
Dots
Category:
Public Service/Political Television / Single
Annual ID:
08321T
Award:
2008 Advertising Merit Award
Agency:
Ogilvy Portugal / Lisboa
Client:
MTV
Title:
Mute
Category:
Public Service/Political Television / Single
Annual ID:
08322T
Award:
2008 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
YWCA
Title:
Paper
Category:
Public Service/Political Television / Single
Annual ID:
08323T
Award:
2008 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Science World
Title:
Autopilots
Category:
Public Service/Political Television / Single
Annual ID:
08324T
Award:
2008 Advertising Merit Award
Agency:
Whybin TBWA \ TEQUILA / Sydney
Client:
Special Olympics
Title:
The Office
Category:
Public Service/Political Television / Single
Annual ID:
08325T
Award:
2008 Advertising Merit Award
Agency:
Anomaly / New York
Client:
Keep A Child Alive
Title:
Keep a Child Alive iPhone Launch
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Annual ID:
08478A
Award:
2008 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Deadline Express Couriers
Title:
Self Destruct
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Annual ID:
08479A
Award:
2008 Advertising Merit Award
Agency:
DDB / Auckland
Client:
Volkswagen
Title:
Tiny Technician
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Annual ID:
08480A
Award:
2008 Advertising Merit Award
Agency:
DDB / Auckland
Client:
SSL - Durex
Title:
Redhead
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Annual ID:
08481A
Award:
2008 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
IKEA Deutschland GmbH & Co. KG
Title:
Desktop
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Annual ID:
08482A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett Frankfurt / Frankfurt
Client:
UNICEF Deutschland, Arbeitsgruppe Frankfurt
Title:
The UNICEF Landmine Stickers
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Annual ID:
08483A
Award:
2008 Advertising Merit Award
Agency:
Publicis Singapore / Singapore
Client:
Nike
Title:
Stadium
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Annual ID:
08484A
Award:
2008 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Combos
Title:
Man Mom at Nascar
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Annual ID:
08485A
Award:
2008 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
São Paulo Alpargatas
Title:
Havainas (tecido)
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08190A
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx/Kinko's
Title:
Grand Opening Guerrilla Campaign
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08191A
Award:
2008 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Miller High Life
Title:
Water, Latte, Gas, Puggle, Popcorn
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08192A
Award:
2008 Advertising Merit Award
Agency:
DDB / Auckland
Client:
SKY Television
Title:
Sky Variety
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08193A
Award:
2008 Advertising Merit Award
Agency:
DDB / Warsaw
Client:
Kompania Piwowarska -Tyskie beer
Title:
Export Story
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08194A
Award:
2008 Advertising Merit Award
Agency:
DDB Berlin GmbH / Berlin
Client:
Volkswagen AG
Title:
Parking
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08195A
Award:
2008 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Daimler AG
Title:
Heaven on earth
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08196A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett Co S.r.l. / Milan
Client:
Nintendo
Title:
Nintendo Wii Post it
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08197A
Award:
2008 Advertising Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
IKEA Deutschland GmbH
Title:
Floor plans
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08198A
Award:
2008 Advertising Merit Award
Agency:
rediffusion dy & r / bangalore
Client:
Zydus Cadila
Title:
Sugar Free Ants Campaign
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08199A
Award:
2008 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
jobsintown.de GmbH
Title:
The Wrong Working Environment
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08200A
Award:
2008 Advertising Merit Award
Agency:
Young & Rubicam Switzerland / Gockhausen
Client:
Leica Camera AG
Title:
Leica "optical Zoom"
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08201A
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
GE
Title:
Serengeti
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08425T
Award:
2008 Advertising Merit Award
Agency:
DDB London / London
Client:
Volkswagen Independent Cinema
Title:
Lord of the Rings
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08426T
Award:
2008 Advertising Merit Award
Agency:
KNSK Werbeagentur GmbH / Hamburg
Client:
Chrysler Germany GmbH
Title:
Door opener
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08427T
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett / Sydney
Client:
Diageo Australia
Title:
Only in Australia
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08428T
