The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Takarazuka Milk
Agency: Adesty / Osaka
Client: Takarazuka Milk Category: Package Design / Single or Series
iPhone Packaging
Agency: Apple / Cupertino
Client: Apple Category: Package Design / Single or Series
Milk & Me
Agency: Beautiful / Singapore
Client: Eastraits Category: Package Design / Single or Series
GREEN HAT GIN
Agency: Design Army / Washington, DC
Client: New Columbia Distillery Category: Package Design / Single or Series
y/our yalumba
Agency: Harcus Design / Sydney
Client: Yalumba Category: Package Design / Single or Series
Recipeace Olive Oil Bottle
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Package Design / Single or Series
Bajaj Bulbs - Happy Diwali
Agency: Leo Burnett India / Mumbai
Client: Bajaj Electricals Category: Package Design / Single or Series
White Pike Whiskey
Agency: Mother / New York
Client: White Pike Whiskey Category: Package Design / Single or Series
Bulleit Bourbon Aged 10 Years
Agency: Sandstrom Partners / Portland
Client: Diageo Category: Package Design / Single or Series
OOB Ice Cream Packaging
Agency: Special / Auckland
Client: OOB Organic Category: Package Design / Single or Series
Alex-andra
Agency: Leo Burnett Colombia / Bogota
Client: Colombian Red Cross Category: Craft / Typography - Single
Smokey Denmark Food Truck
Agency: McGarrah Jessee / Austin
Client: Smokey Denmark Category: Craft / Typography - Single
Steven Smith Teamaker Wooden Floor Display
Agency: Sandstrom Partners / Portland
Client: Steven Smith Teamaker Category: Craft / Typography - Single
The Pinch Banner
Agency: McCann Digital Israel / Tel-Aviv
Client: Opticana Category: Interactive Advertising / Banners - Dynamic - Single
Scroll Up
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Interactive Advertising / Banners - Dynamic - Single
How to share SMART - INsight
Agency: Cheil Worldwide / Seoul
Client: Samsung Electronics Category: Non-Broadcast / Long-form
Yes/No
Agency: Del Campo Saatchi & Saatchi / Martinez
Client: Sony PlayStation Category: Consumer Television / Under $80K Budget - Single
Enjoy The Ride
Agency: Funny Or Die / Los Angeles
Client: Pabst Brewing Co. / Old Milwaukee Category: Consumer Television / Under $80K Budget - Single
Table of Contents
Agency: Kolle Rebbe / Hamburg
Client: T.D.G. Vertriebs Category: Publication Design / Magazine Cover Design
Too Old
Agency: Publicis Kaplan Thaler / New York
Client: Citibank Category: Consumer Radio / Single
Action
Agency: LatinWorks / Austin
Client: Cine Las Americas International Film Festival Category: Consumer Radio / Single
Adult
Agency: LatinWorks / Austin
Client: Cine Las Americas International Film Festival Category: Consumer Radio / Single
Mysteries of the Universe
Agency: adam&eveDDB / London
Client: Volkswagen Category: Consumer Radio / Single
Tini
Agency: Leo Burnett Frankfurt / Duesseldorf
Client: Akustika Spezial Category: Consumer Radio / Single
The Most Popular Song
Agency: JWT San Juan / San Juan
Client: Banco Popular de Puerto Rico Category: Consumer Radio / Single
Windows Down, Mood Up
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Radio / Single
Heart Tokens
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Radio / Single
The world's most boring radio ad.
Agency: Grabarz & Partner, Hamburg / Hamburg
Client: Volkswagen Category: Consumer Radio / Single
Morning
Agency: Republik Advertising / Auckland
Client: Microsoft NZ - Xbox 360 Category: Consumer Radio / Single
Choir
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Kraft Foods Category: Consumer Radio / Single
Knock, Knock
Agency: Young & Rubicam / New York
Client: Campbell's Chunky Soup Category: Consumer Radio / Single
Poetry
Agency: Young & Rubicam / New York
Client: Campbell's Chunky Soup Category: Consumer Radio / Single
Dorm
Agency: Young & Rubicam / New York
Client: Campbell's Chunky Soup Category: Consumer Radio / Single
Smoking, Grape, Forge
Agency: DDB Canada / Vancouver
Client: Big Sisters of BC Lower Mainland Category: Public Service / Television - Campaign
Vitamin Z
Agency: Doner / Southfield
Client: Detroit Zoo Category: Public Service / Television - Campaign
Planning to Make a Plan
Agency: George Patterson Y&R / Melbourne
Client: New South Wales Government Category: Public Service / Television - Campaign
Hublot Pop-Up Store
Agency: Asylum Creative / Singapore
Client: The Hour Glass Category: Spatial Design / Indoor Spaces
The Andaz Transformation
Agency: BBDO / New York
Client: Andaz Hotels Category: Spatial Design / Indoor Spaces
Formex, Nordic Charm
Agency: BVD / Stockholm
Client: Stockholmsmassan Category: Spatial Design / Indoor Spaces
mt ex taipei
Agency: iyamadesign / Tokyo
Client: Kamoi Kakoshi Co. Category: Spatial Design / Indoor Spaces
Game On World Store
Agency: Kinetic / Singapore
Client: Nike Singapore Category: Spatial Design / Indoor Spaces
Fairy Tale Exhibition
Agency: Krafthaus / Cologne
Client: Goethe Institute Category: Spatial Design / Indoor Spaces
Award:
2013 Design Merit Award
Agency:
Adesty / Osaka
Client:
Takarazuka Milk
Title:
Takarazuka Milk
Category:
Package Design / Single or Series
Annual ID:
13182D
Award:
2013 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
iPhone Packaging
Category:
Package Design / Single or Series
Annual ID:
13183D
Award:
2013 Design Merit Award
Agency:
Beautiful / Singapore
Client:
Eastraits
Title:
Milk & Me
Category:
Package Design / Single or Series
Annual ID:
13184D
Award:
2013 Design Merit Award
Agency:
Design Army / Washington, DC
Client:
New Columbia Distillery
Title:
GREEN HAT GIN
Category:
Package Design / Single or Series
Annual ID:
13185D
Award:
2013 Design Merit Award
Agency:
Harcus Design / Sydney
Client:
Yalumba
Title:
y/our yalumba
Category:
Package Design / Single or Series
Annual ID:
13186D
Award:
2013 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
Peace One Day
Title:
Recipeace Olive Oil Bottle
Category:
Package Design / Single or Series
Annual ID:
13187D
Award:
2013 Design Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Bajaj Electricals
Title:
Bajaj Bulbs - Happy Diwali
Category:
Package Design / Single or Series
Annual ID:
13188D
Award:
2013 Design Merit Award
Agency:
Mother / New York
Client:
White Pike Whiskey
Title:
White Pike Whiskey
Category:
Package Design / Single or Series
Annual ID:
13189D
Award:
2013 Design Merit Award
Agency:
Sandstrom Partners / Portland
Client:
Diageo
Title:
Bulleit Bourbon Aged 10 Years
Category:
Package Design / Single or Series
Annual ID:
13190D
Award:
2013 Design Merit Award
Agency:
Special / Auckland
Client:
OOB Organic
Title:
OOB Ice Cream Packaging
Category:
Package Design / Single or Series
Annual ID:
13191D
Award:
2013 Design Merit Award
Agency:
Leo Burnett Colombia / Bogota
Client:
Colombian Red Cross
Title:
Alex-andra
Category:
Craft / Typography - Single
Annual ID:
13244D
Award:
2013 Design Merit Award
Agency:
McGarrah Jessee / Austin
Client:
Smokey Denmark
Title:
Smokey Denmark Food Truck
Category:
Craft / Typography - Single
Annual ID:
13245D
Award:
2013 Design Merit Award
Agency:
Sandstrom Partners / Portland
Client:
Steven Smith Teamaker
Title:
Steven Smith Teamaker Wooden Floor Display
Category:
Craft / Typography - Single
Annual ID:
13246D
Award:
2013 Interactive Merit Award
Agency:
McCann Digital Israel / Tel-Aviv
Client:
Opticana
Title:
The Pinch Banner
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
13170N
Award:
2013 Interactive Merit Award
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
Scroll Up
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
13171N
Award:
2013 Branded Entertainment Merit Award
Agency:
180LA / Santa Monica
Client:
Expedia
Title:
Find Your Strength
Category:
Non-Broadcast / Long-form
Annual ID:
13071E
Award:
2013 Branded Entertainment Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
Samsung Electronics
Title:
How to share SMART - INsight
Category:
Non-Broadcast / Long-form
Annual ID:
13072E
Award:
2013 Advertising Merit Award
Agency:
Del Campo Saatchi & Saatchi / Martinez
Client:
Sony PlayStation
Title:
Yes/No
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
13414T
Award:
2013 Advertising Merit Award
Agency:
Funny Or Die / Los Angeles
Client:
Pabst Brewing Co. / Old Milwaukee
Title:
Enjoy The Ride
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
13415T
Award:
2013 Design Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
T.D.G. Vertriebs
Title:
Table of Contents
Category:
Publication Design / Magazine Cover Design
Annual ID:
13217D
Award:
2013 Advertising Merit Award
Agency:
Publicis Kaplan Thaler / New York
Client:
Citibank
Title:
Too Old
Category:
Consumer Radio / Single
Annual ID:
13511R
Award:
2013 Advertising Merit Award
Agency:
LatinWorks / Austin
Client:
Cine Las Americas International Film Festival
Title:
Action
Category:
Consumer Radio / Single
Annual ID:
13512R
Award:
2013 Advertising Merit Award
Agency:
LatinWorks / Austin
Client:
Cine Las Americas International Film Festival
Title:
Adult
Category:
Consumer Radio / Single
Annual ID:
13513R
Award:
2013 Advertising Merit Award
Agency:
adam&eveDDB / London
Client:
Volkswagen
Title:
Mysteries of the Universe
Category:
Consumer Radio / Single
Annual ID:
13514R
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett Frankfurt / Duesseldorf
Client:
Akustika Spezial
Title:
Tini
Category:
Consumer Radio / Single
Annual ID:
13515R
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 LLC / New York
Client:
Ragu
Title:
Shoes
Category:
Consumer Radio / Single
Annual ID:
13516R
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
Roll Call
Category:
Consumer Radio / Single
Annual ID:
13517R
Award:
2013 Advertising Merit Award
Agency:
JWT San Juan / San Juan
Client:
Banco Popular de Puerto Rico
Title:
The Most Popular Song
Category:
Consumer Radio / Single
Annual ID:
13518R
Award:
2013 Advertising Merit Award
Agency:
Dare / Vancouver
Client:
Bc Honda Dealers
Title:
In Reverse
Category:
Consumer Radio / Single
Annual ID:
13519R
Award:
2013 Advertising Merit Award
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Windows Down, Mood Up
Category:
Consumer Radio / Single
Annual ID:
13520R
Award:
2013 Advertising Merit Award
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Heart Tokens
Category:
Consumer Radio / Single
Annual ID:
13521R
Award:
2013 Advertising Merit Award
Agency:
Grabarz & Partner, Hamburg / Hamburg
Client:
Volkswagen
Title:
The world's most boring radio ad.
Category:
Consumer Radio / Single
Annual ID:
13522R
Award:
2013 Advertising Merit Award
Agency:
Republik Advertising / Auckland
Client:
Microsoft NZ - Xbox 360
Title:
Morning
Category:
Consumer Radio / Single
Annual ID:
13523R
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather Cape Town / Cape Town
Client:
Kraft Foods
Title:
Choir
Category:
Consumer Radio / Single
Annual ID:
13524R
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Campbell's Chunky Soup
Title:
Knock, Knock
Category:
Consumer Radio / Single
Annual ID:
13525R
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Campbell's Chunky Soup
Title:
Poetry
Category:
Consumer Radio / Single
Annual ID:
13526R
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Campbell's Chunky Soup
Title:
Dorm
Category:
Consumer Radio / Single
Annual ID:
13527R
Award:
2013 Advertising Merit Award
Agency:
DDB Canada / Vancouver
Client:
Big Sisters of BC Lower Mainland
Title:
Smoking, Grape, Forge
Category:
Public Service / Television - Campaign
Annual ID:
13326T
Award:
2013 Advertising Merit Award
Agency:
Doner / Southfield
Client:
Detroit Zoo
Title:
Vitamin Z
Category:
Public Service / Television - Campaign
Annual ID:
13327T
Award:
2013 Advertising Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
New South Wales Government
Title:
Planning to Make a Plan
Category:
Public Service / Television - Campaign
Annual ID:
13328T
Award:
2013 Design Merit Award
Agency:
Asylum Creative / Singapore
Client:
The Hour Glass
Title:
Hublot Pop-Up Store
Category:
Spatial Design / Indoor Spaces
Annual ID:
13168D
Award:
2013 Design Merit Award
Agency:
BBDO / New York
Client:
Andaz Hotels
Title:
The Andaz Transformation
Category:
Spatial Design / Indoor Spaces
Annual ID:
13169D
Award:
2013 Design Merit Award
Agency:
BVD / Stockholm
Client:
Stockholmsmassan
Title:
Formex, Nordic Charm
Category:
Spatial Design / Indoor Spaces
Annual ID:
13170D
Award:
2013 Design Merit Award
Agency:
Cossette / Montreal
Client:
Infopresse
Title:
OFF
Category:
Spatial Design / Indoor Spaces
Annual ID:
13171D
Award:
2013 Design Merit Award
Agency:
DDB / Hong Kong
Client:
McDonald's
Title:
I'm Amazing
Category:
Spatial Design / Indoor Spaces
Annual ID:
13172D
Award:
2013 Design Merit Award
Agency:
DDB / New York
Client:
NYC Ballet
Title:
Faile Tower
Category:
Spatial Design / Indoor Spaces
Annual ID:
13173D
Award:
2013 Design Merit Award
Agency:
GBH / London
Client:
PUMA
Title:
PUMA Retail
Category:
Spatial Design / Indoor Spaces
Annual ID:
13174D
Award:
2013 Design Merit Award
Agency:
iyamadesign / Tokyo
Client:
Kamoi Kakoshi Co.
Title:
mt ex taipei
Category:
Spatial Design / Indoor Spaces
Annual ID:
13175D
Award:
2013 Design Merit Award
Agency:
Kinetic / Singapore
Client:
Nike Singapore
Title:
Game On World Store
Category:
Spatial Design / Indoor Spaces
Annual ID:
13176D
Award:
2013 Design Merit Award
Agency:
Krafthaus / Cologne
Client:
Goethe Institute
Title:
Fairy Tale Exhibition
Category:
Spatial Design / Indoor Spaces
Annual ID:
13177D
