The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Soul Ads Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Store Sao Paulo Category: Magazine / Full Page or Spread - Campaign

Miniatures Agency: Giovanni Draft FCB / São Paulo Client: Sharpie Category: Magazine / Full Page or Spread - Campaign

Speech Agency: Leo Burnett Tailor Made / São Paulo Client: Guitar Player Category: Magazine / Full Page or Spread - Campaign

Castrol Agency: Ogilvy & Mather Vietnam / Ho Chi Minh Client: Castrol BP Petco Category: Magazine / Full Page or Spread - Campaign

Still as good after 20 years. The German-Rail-Card. Agency: Ogilvy Germany / Frankfurt Client: German Rail (Deutsche Bahn) Category: Magazine / Full Page or Spread - Campaign

Campaign with a view Agency: Ogilvy Germany / Frankfurt Client: Schoeffel Outdoor Clothing Category: Magazine / Full Page or Spread - Campaign

Pictionary Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel Southeast Asia Category: Magazine / Full Page or Spread - Campaign

Airplanes Agency: Publicis Conseil / Paris Client: STIHL Category: Magazine / Full Page or Spread - Campaign

Back Pages Agency: TBWA\Media Arts Lab / Culver City Client: Apple Category: Magazine / Full Page or Spread - Campaign

"Say What?!" Agency: TBWASingapore / Singapore Client: APA Publications GmbH & Co. Verlag KG Category: Magazine / Full Page or Spread - Campaign

BUILD IT Agency: Young & Rubicam / Boulogne-Billancourt Client: MECCANO Category: Magazine / Full Page or Spread - Campaign

AT&T Brackets by Six Year Olds Agency: BBDO / New York Client: AT&T Category: Integrated Branding / Integrated Branding Campaign - Online

BMW 3 Series Digital Campaign Agency: kbs+ / New York Client: BMW North America Category: Integrated Branding / Integrated Branding Campaign - Online

Fiat 500 Abarth Agency: SapientNitro / Miami Beach Client: Chrysler Category: Integrated Branding / Integrated Branding Campaign - Online

SPARKLE YOUR IMAGINATION Agency: Dentsu / Tokyo Client: Kirin Brewery Category: Integrated Branding / Integrated Branding Campaign - Online

Levi's Fall 2012 Collection: Launch Agency: Wunderman / New York Client: Levi Strauss & Co. Category: Integrated Branding / Integrated Branding Campaign - Online

The Emoticon Project Agency: Razorfish / Glen Ellyn Client: Samsung Telecommunications America Category: Integrated Branding / Integrated Branding Campaign - Online

Hashtag Killer Agency: DDB / New York Client: WaterisLife Category: Integrated Branding / Integrated Branding Campaign - Online

Amex Sync Show Agency: Digitas / New York Client: American Express Category: Interactive Advertising / Environmental/Experiential - Single

Quattro Experience Agency: Zulu Alpha Kilo / Toronto Client: Audi Category: Interactive Advertising / Environmental/Experiential - Single

The Last Barfighter Agency: McKinney / Durham Client: Big Boss Brewing Company Category: Interactive Advertising / Environmental/Experiential - Single

Guitar Pee Agency: AlmapBBDO / São Paulo Client: Billboard Magazine Category: Interactive Advertising / Environmental/Experiential - Single

Bing It On Agency: CP+B / Boulder Client: Bing Category: Interactive Advertising / Environmental/Experiential - Single

Before and After Agency: Baldwin& / Raleigh Client: Burt's Bees Category: Interactive Advertising / Environmental/Experiential - Single

The Social Home Tour Agency: Artplan / Rio de Janeiro Client: Carvalho Hosken Category: Interactive Advertising / Environmental/Experiential - Single

Seal of Mine Agency: cccdi / Hong Kong Client: CCC APPS Category: Interactive Advertising / Environmental/Experiential - Single

Sprite Shower Agency: Ogilvy Brasil / São Paulo Client: The Coca-Cola Company Category: Interactive Advertising / Environmental/Experiential - Single

Sprite Dunk Intensity Meter Agency: BBH / New York Client: The Coca-Cola Company Category: Interactive Advertising / Environmental/Experiential - Single

Sunny Sale Agency: Cheil Worldwide / Seoul Client: Emart Category: Interactive Advertising / Environmental/Experiential - Single

The EVOC Indestructible Billboard Agency: Publicis / Munich Client: EVOC Sports Category: Interactive Advertising / Environmental/Experiential - Single

Delite-O-Matic Agency: Clemenger BBDO / Adelaide Client: Fantastic Snacks Category: Interactive Advertising / Environmental/Experiential - Single

OMOTE 3D Agency: Party / Tokyo Client: iJet Category: Interactive Advertising / Environmental/Experiential - Single

Car vs Piano Agency: BBDO Russia / Moscow Client: Intouch Category: Interactive Advertising / Environmental/Experiential - Single

Yes, Virginia The Musical Agency: JWT / New York Client: Macy's Category: Interactive Advertising / Environmental/Experiential - Single

Green Picks Recycle Machine Agency: LDC / São Paulo Client: MTV Brasil Category: Interactive Advertising / Environmental/Experiential - Single

The Fountain of Electrolytenment Agency: McCann / New York Client: Nestle Resource Water Category: Interactive Advertising / Environmental/Experiential - Single

Dance to Draw X AF1 Agency: Ogilvy & Mather / Taipei Client: NIKE Category: Interactive Advertising / Environmental/Experiential - Single

Nike Fuel Station Agency: AKQA / London Client: Nike Category: Interactive Advertising / Environmental/Experiential - Single

Ugokidase Tokyo Agency: AKQA / London Client: Nike Japan Category: Interactive Advertising / Environmental/Experiential - Single

PUMA iPad Wall Agency: kbs+ Spies & Assassins / New York Client: PUMA Category: Interactive Advertising / Environmental/Experiential - Single

Make Music in the Corner Shop Agency: Stinkdigital / London Client: Red Stripe Category: Interactive Advertising / Environmental/Experiential - Single

Unlimited Love Billboard Agency: Leo Burnett / Chicago Client: Sprint Category: Interactive Advertising / Environmental/Experiential - Single

Pothole Season Agency: TAXI Montreal / Montréal Client: TAXI Category: Interactive Advertising / Environmental/Experiential - Single

Tweets for Sweets Agency: Hellocomputer / Cape Town Client: Toyota Etios Category: Interactive Advertising / Environmental/Experiential - Single

Recipe Receipt Agency: Ogilvy Brasil / São Paulo Client: Unilever Category: Interactive Advertising / Environmental/Experiential - Single

LYNX Anarchy Agency: Soap Creative / Sydney Client: Unilever Category: Interactive Advertising / Environmental/Experiential - Single

Tree Concert Agency: BBDO Proximity Berlin GmbH / Duesseldorf Client: BUND Berlin Category: Experiential Advertising / Installations

How to Share Smart - Insight Agency: Cheil Worldwide / Seoul Client: Samsung Electronics Category: Experiential Advertising / Installations

Art Series Agency: DDB NY / New York Client: NYC Ballet Category: Experiential Advertising / Installations

Mind Reader Agency: Duval Guillaume / Paris Client: Febelfin Category: Experiential Advertising / Installations

The One Show

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Title

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Annual ID

Award: 2013 Advertising Merit Award

Agency: F/Nazca Saatchi & Saatchi / São Paulo

Client: Leica Store Sao Paulo

Title: Soul Ads

Category: Magazine / Full Page or Spread - Campaign

Annual ID: 13133A

Award: 2013 Advertising Merit Award

Agency: Giovanni Draft FCB / São Paulo

Client: Sharpie

Title: Miniatures

Category: Magazine / Full Page or Spread - Campaign

Annual ID: 13134A

Award: 2013 Advertising Merit Award

Agency: Leo Burnett Tailor Made / São Paulo

Client: Guitar Player

Title: Speech

Category: Magazine / Full Page or Spread - Campaign

Annual ID: 13135A

Award: 2013 Advertising Merit Award

Agency: Ogilvy & Mather Vietnam / Ho Chi Minh

Client: Castrol BP Petco

Title: Castrol

Category: Magazine / Full Page or Spread - Campaign

Annual ID: 13136A

Award: 2013 Advertising Merit Award

Agency: Ogilvy Germany / Frankfurt

Client: German Rail (Deutsche Bahn)

Title: Still as good after 20 years. The German-Rail-Card.

Category: Magazine / Full Page or Spread - Campaign

Annual ID: 13137A

Award: 2013 Advertising Merit Award

Agency: Ogilvy Germany / Frankfurt

Client: Schoeffel Outdoor Clothing

Title: Campaign with a view

Category: Magazine / Full Page or Spread - Campaign

Annual ID: 13138A

Award: 2013 Advertising Merit Award

Agency: Ogilvy Malaysia / Kuala Lumpur

Client: Mattel Southeast Asia

Title: Pictionary

Category: Magazine / Full Page or Spread - Campaign

Annual ID: 13139A

Award: 2013 Advertising Merit Award

Agency: Publicis Conseil / Paris

Client: STIHL

Title: Airplanes

Category: Magazine / Full Page or Spread - Campaign

Annual ID: 13140A

Award: 2013 Advertising Merit Award

Award:
2013 Advertising Merit Award

Agency:
F/Nazca Saatchi & Saatchi / São Paulo

Client:
Leica Store Sao Paulo

Title:
Soul Ads

Category:
Magazine / Full Page or Spread - Campaign

Annual ID:
13133A

Award:
2013 Advertising Merit Award

Agency:
Giovanni Draft FCB / São Paulo

Client:
Sharpie

Title:
Miniatures

Category:
Magazine / Full Page or Spread - Campaign

Annual ID:
13134A

Award:
2013 Advertising Merit Award

Agency:
Leo Burnett Tailor Made / São Paulo

Client:
Guitar Player

Title:
Speech

Category:
Magazine / Full Page or Spread - Campaign

Annual ID:
13135A

Award:
2013 Advertising Merit Award

Agency:
Ogilvy & Mather Vietnam / Ho Chi Minh

Client:
Castrol BP Petco

Title:
Castrol

Category:
Magazine / Full Page or Spread - Campaign

Annual ID:
13136A

Award:
2013 Advertising Merit Award

Agency:
Ogilvy Germany / Frankfurt

Client:
German Rail (Deutsche Bahn)

Title:
Still as good after 20 years. The German-Rail-Card.

Category:
Magazine / Full Page or Spread - Campaign

Annual ID:
13137A

Award:
2013 Advertising Merit Award

Agency:
Ogilvy Germany / Frankfurt

Client:
Schoeffel Outdoor Clothing

Title:
Campaign with a view

Category:
Magazine / Full Page or Spread - Campaign

Annual ID:
13138A

Award:
2013 Advertising Merit Award

Agency:
Ogilvy Malaysia / Kuala Lumpur

Client:
Mattel Southeast Asia

Title:
Pictionary

Category:
Magazine / Full Page or Spread - Campaign

Annual ID:
13139A

Award:
2013 Advertising Merit Award

Agency:
Publicis Conseil / Paris

Client:
STIHL

Title:
Airplanes

Category:
Magazine / Full Page or Spread - Campaign

Annual ID:
13140A

Award:
2013 Advertising Merit Award

Agency:
TBWA\Media Arts Lab / Culver City

Client:
Apple

Title:
Back Pages

Category:
Magazine / Full Page or Spread - Campaign

Annual ID:
13141A

Award:
2013 Advertising Merit Award

Agency:
TBWASingapore / Singapore

Client:
APA Publications GmbH & Co. Verlag KG

Title:
"Say What?!"

Category:
Magazine / Full Page or Spread - Campaign

Annual ID:
13142A

Award:
2013 Advertising Merit Award

Agency:
Young & Rubicam / Boulogne-Billancourt

Client:
MECCANO

Title:
BUILD IT

Category:
Magazine / Full Page or Spread - Campaign

Annual ID:
13143A

Award:
2013 Interactive Merit Award

Agency:
BBDO / New York

Client:
AT&T

Title:
AT&T Brackets by Six Year Olds

Category:
Integrated Branding / Integrated Branding Campaign - Online

Annual ID:
13275N

Award:
2013 Interactive Merit Award

Agency:
kbs+ / New York

Client:
BMW North America

Title:
BMW 3 Series Digital Campaign

Category:
Integrated Branding / Integrated Branding Campaign - Online

Annual ID:
13276N

Award:
2013 Interactive Merit Award

Agency:
SapientNitro / Miami Beach