The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Imprints
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Consumer Television / :30/:25 - Single
Sky Diver
Agency: DDB/Chicago
Client: Anheuser-Busch Category: Consumer Television / :30/:25 - Single
Doctor
Agency: DDB Los Angeles / Venice
Client: Ameriquest Mortgage Category: Consumer Television / :30/:25 - Single
Policemen
Agency: DDB Mexico / Mexico City
Client: Volkswagen Mexico Category: Consumer Television / :30/:25 - Single
PBA on ESPN - "Crossword"
Agency: Ground Zero Advertising / Los Angeles
Client: ESPN Category: Consumer Television / :30/:25 - Single
ESPN "Dollhouse"
Agency: MJZ / Los Angeles
Client: ESPN Category: Consumer Television / :30/:25 - Single
ESPN "Laundry"
Agency: MJZ / Los Angeles
Client: ESPN Category: Consumer Television / :30/:25 - Single
Starbucks "Bleachers"
Agency: Fallon / Minneapolis
Client: Starbucks Category: Consumer Television / :30/:25 - Single
"Jogger"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: UMW Toyota Motor Category: Consumer Television / :30/:25 - Single
Sheepboys
Agency: TBWA\Chiat\Day/New York
Client: Masterfoods - Skittles Category: Consumer Television / :30/:25 - Single
Performance Enhancers
Agency: Wieden+Kennedy / New York
Client: ESPN SportsCenter Category: Consumer Television / :30/:25 - Single
Ray Charles
Agency: Lowe / Dubai
Client: Jumeirah Music Equipment Category: Consumer Magazine / Black and White: Full Page or Spread - Single
MLB
Agency: BBDO Atlanta / Atlanta
Client: Change the Policy Category: Public Service/Political-Print / Newspaper or Magazine - Single
Poo Car
Agency: DDB Canada, Toronto / Toronto
Client: Royal Ontario Museum Category: Public Service/Political-Print / Newspaper or Magazine - Single
Wire
Agency: DDB Canada, Toronto / Toronto
Client: Royal Ontario Museum Category: Public Service/Political-Print / Newspaper or Magazine - Single
Monsters - Stalin
Agency: Euro RSCG India / Mumbai
Client: Cancer Patients Aid Association Category: Public Service/Political-Print / Newspaper or Magazine - Single
Shut Up! (Lady)
Agency: JWT Lisbon / Alg
Client: APAV Category: Public Service/Political-Print / Newspaper or Magazine - Single
Crossing
Agency: Ogilvy Groep Nederland / Amsterdam
Client: Dutch Association for Traffic Victims (Vereniging Verkeersslachtoffers) Category: Public Service/Political-Print / Newspaper or Magazine - Single
Favorite Reading
Agency: The Martin Agency / Richmond
Client: JFK Library Category: Public Service/Political-Print / Newspaper or Magazine - Single
Named After
Agency: The Martin Agency / Richmond
Client: JFK Library Category: Public Service/Political-Print / Newspaper or Magazine - Single
Uncle Sam
Agency: Tribal DDB Dallas / Dallas
Client: happytaxday.com Category: Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Mini Banners
Agency: Domani Studios / Brooklyn
Client: Crispin Porter + Bogusky Category: Banners - Dynamic / Promotional Advertising - Single
Evidence
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Consumer Television / :20 and Under - Single
Door
Agency: DDB Amsterdam / Amstelveen
Client: Pon's Automobielhandel B.V. Category: Consumer Television / :20 and Under - Single
COACH
Agency: TAXI / Toronto
Client: Pfizer Canada, Viagra Category: Consumer Television / :20 and Under - Single
ELEVATOR
Agency: TAXI / Toronto
Client: Pfizer Canada, Viagra Category: Consumer Television / :20 and Under - Single
OFFICE
Agency: TAXI / Toronto
Client: Pfizer Canada, Viagra Category: Consumer Television / :20 and Under - Single
Otter
Agency: Young & Rubicam / Chicago
Client: Miller Brewing Company Category: Consumer Television / :20 and Under - Single
Bar Napkins - Loin Cloth, Flag, Moustache
Agency: Bartle Bogle Hegarty / New York
Client: Unilever Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Go Cards - Car, Cupboard, Elevator, Bleacher
Agency: Bartle Bogle Hegarty / New York
Client: Unilever Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Hand Stamp - Name/Number
Agency: Bartle Bogle Hegarty / New York
Client: Unilever Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Heeeaa!
Agency: DDB Worldwide Pte Ltd / Singapore
Client: J H Kim Taekwondo Institute Singapore Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
"Red Eye"
Agency: FCB Johannesburg / Johannesburg
Client: Adcock Ingram / Oculosan Eye Drops Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Kiss
Agency: Grey Worldwide South Africa / Johannesburg
Client: 3M Reclosable Fasteners Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Egg
Agency: McCann Erickson Singapore / Singapore
Client: Groupe SEB Singapore Pte Ltd Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Spine
Agency: Ogilvy & Mather / Mexico, D.F.
Client: Motorola Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Wall
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: Jim Aitchison Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Shenzhen Mobile ATM
Agency: Ogilvy & Mather, Guangzhou / Guangzhou
Client: Shenzhen Mobile Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Taxi Window
Agency: Ogilvy & Mather, Guangzhou / Guangzhou
Client: Zhujiang Beer Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Edible Paper
Agency: Saatchi & Saatchi GmbH / Frankfurt am Main
Client: Diakonie Katastrophenhilfe (Emergency Aid) Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Thong
Agency: TBWA\RAAD / Dubai
Client: Bendon Lingerie Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Help Us Stop It
Agency: Agency.com / London
Client: NSPCC Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Campaign
Bru
Agency: Kinetic Singapore / Singapore
Client: Wong Coco Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Breathe
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Weston Corporation - Reebok Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Travel Should Take You Places
Agency: Young & Rubicam / Chicago
Client: Hilton Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Mind Games: Head Space
Agency: Bloc Media / London
Client: Sony Computer Entertainment Europe Category: Brand Gaming / Promotional Advertising
Kalles striped Jumbo tube
Agency: Forsman & Bodenfors / Gothenburg
Client: Abba Seafood Category: Brand Gaming / Promotional Advertising
Battle Ready
Agency: Pop&Co. / New York City
Client: Cartoon Network Category: Brand Gaming / Promotional Advertising
Upside Down
Agency: AgênciaClick / São Paulo
Client: The Coca-Cola Company Category: Banners - Fixed Space / Business to Consumer - Single
Award:
2006 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
Imprints
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06066T
Award:
2006 Advertising Merit Award
Agency:
DDB/Chicago
Client:
Anheuser-Busch
Title:
Sky Diver
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06067T
Award:
2006 Advertising Merit Award
Agency:
DDB Los Angeles / Venice
Client:
Ameriquest Mortgage
Title:
Doctor
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06068T
Award:
2006 Advertising Merit Award
Agency:
DDB Mexico / Mexico City
Client:
Volkswagen Mexico
Title:
Policemen
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06069T
Award:
2006 Advertising Merit Award
Agency:
DDB / Paris
Client:
L'Equipe
Title:
L'Equipe
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06070T
Award:
2006 Advertising Merit Award
Agency:
Ground Zero Advertising / Los Angeles
Client:
ESPN
Title:
PBA on ESPN - "Crossword"
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06071T
Award:
2006 Advertising Merit Award
Agency:
MJZ / Los Angeles
Client:
ESPN
Title:
ESPN "Dollhouse"
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06072T
Award:
2006 Advertising Merit Award
Agency:
MJZ / Los Angeles
Client:
ESPN
Title:
ESPN "Laundry"
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06073T
Award:
2006 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Starbucks
Title:
Starbucks "Bleachers"
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06074T
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
UMW Toyota Motor
Title:
"Jogger"
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06075T
Award:
2006 Advertising Merit Award
Agency:
TBWA\Chiat\Day/New York
Client:
Masterfoods - Skittles
Title:
Sheepboys
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06076T
Award:
2006 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN SportsCenter
Title:
Performance Enhancers
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06077T
Award:
2006 Advertising Merit Award
Agency:
Lowe / Dubai
Client:
Jumeirah Music Equipment
Title:
Ray Charles
Category:
Consumer Magazine / Black and White: Full Page or Spread - Single
Annual ID:
06071A
Award:
2006 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Change the Policy
Title:
MLB
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06205A
Award:
2006 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Royal Ontario Museum
Title:
Poo Car
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06206A
Award:
2006 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Royal Ontario Museum
Title:
Wire
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06207A
Award:
2006 Advertising Merit Award
Agency:
Euro RSCG India / Mumbai
Client:
Cancer Patients Aid Association
Title:
Monsters - Stalin
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06208A
Award:
2006 Advertising Merit Award
Agency:
JWT Lisbon / Alg
Client:
APAV
Title:
Shut Up! (Lady)
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06209A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy Groep Nederland / Amsterdam
Client:
Dutch Association for Traffic Victims (Vereniging Verkeersslachtoffers)
Title:
Crossing
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06210A
Award:
2006 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
JFK Library
Title:
Favorite Reading
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06211A
Award:
2006 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
JFK Library
Title:
Named After
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06212A
Award:
2006 Interactive Merit Award
Agency:
Tribal DDB Dallas / Dallas
Client:
happytaxday.com
Title:
Uncle Sam
Category:
Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Annual ID:
06095N
Award:
2006 Interactive Merit Award
Agency:
Domani Studios / Brooklyn
Client:
Crispin Porter + Bogusky
Title:
Mini Banners
Category:
Banners - Dynamic / Promotional Advertising - Single
Annual ID:
06093N
Award:
2006 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
Evidence
Category:
Consumer Television / :20 and Under - Single
Annual ID:
06090T
Award:
2006 Advertising Merit Award
Agency:
DDB Amsterdam / Amstelveen
Client:
Pon's Automobielhandel B.V.
Title:
Door
Category:
Consumer Television / :20 and Under - Single
Annual ID:
06091T
Award:
2006 Advertising Merit Award
Agency:
TAXI / Toronto
Client:
Pfizer Canada, Viagra
Title:
COACH
Category:
Consumer Television / :20 and Under - Single
Annual ID:
06092T
Award:
2006 Advertising Merit Award
Agency:
TAXI / Toronto
Client:
Pfizer Canada, Viagra
Title:
ELEVATOR
Category:
Consumer Television / :20 and Under - Single
Annual ID:
06093T
Award:
2006 Advertising Merit Award
Agency:
TAXI / Toronto
Client:
Pfizer Canada, Viagra
Title:
OFFICE
Category:
Consumer Television / :20 and Under - Single
Annual ID:
06094T
Award:
2006 Advertising Merit Award
Agency:
Young & Rubicam / Chicago
Client:
Miller Brewing Company
Title:
Otter
Category:
Consumer Television / :20 and Under - Single
Annual ID:
06095T
Award:
2006 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever
Title:
Bar Napkins - Loin Cloth, Flag, Moustache
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06251A
Award:
2006 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever
Title:
Go Cards - Car, Cupboard, Elevator, Bleacher
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06252A
Award:
2006 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever
Title:
Hand Stamp - Name/Number
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06253A
Award:
2006 Advertising Merit Award
Agency:
DDB Worldwide Pte Ltd / Singapore
Client:
J H Kim Taekwondo Institute Singapore
Title:
Heeeaa!
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06254A
Award:
2006 Advertising Merit Award
Agency:
FCB Johannesburg / Johannesburg
Client:
Adcock Ingram / Oculosan Eye Drops
Title:
"Red Eye"
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06255A
Award:
2006 Advertising Merit Award
Agency:
Grey Worldwide South Africa / Johannesburg
Client:
3M Reclosable Fasteners
Title:
Kiss
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06256A
Award:
2006 Advertising Merit Award
Agency:
McCann Erickson Singapore / Singapore
Client:
Groupe SEB Singapore Pte Ltd
Title:
Egg
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06257A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather / Mexico, D.F.
Client:
Motorola
Title:
Spine
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06258A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
Jim Aitchison
Title:
Wall
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06259A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather, Guangzhou / Guangzhou
Client:
Shenzhen Mobile
Title:
Shenzhen Mobile ATM
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06260A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather, Guangzhou / Guangzhou
Client:
Zhujiang Beer
Title:
Taxi Window
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06261A
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi GmbH / Frankfurt am Main
Client:
Diakonie Katastrophenhilfe (Emergency Aid)
Title:
Edible Paper
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06262A
Award:
2006 Advertising Merit Award
Agency:
TBWA\RAAD / Dubai
Client:
Bendon Lingerie
Title:
Thong
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06263A
Award:
2006 Interactive Merit Award
Agency:
Agency.com / London
Client:
NSPCC
Title:
Help Us Stop It
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Campaign
Annual ID:
06080N
Award:
2006 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Wong Coco
Title:
Bru
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Annual ID:
06143D
Award:
2006 Design Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Weston Corporation - Reebok
Title:
Breathe
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Annual ID:
06144D
Award:
2006 Design Merit Award
Agency:
Young & Rubicam / Chicago
Client:
Hilton
Title:
Travel Should Take You Places
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Annual ID:
06145D
Award:
2006 Interactive Merit Award
Agency:
Bloc Media / London
Client:
Sony Computer Entertainment Europe
Title:
Mind Games: Head Space
Category:
Brand Gaming / Promotional Advertising
Annual ID:
06208N
Award:
2006 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Abba Seafood
Title:
Kalles striped Jumbo tube
Category:
Brand Gaming / Promotional Advertising
Annual ID:
06209N
Award:
2006 Interactive Merit Award
Agency:
Pop&Co. / New York City
Client:
Cartoon Network
Title:
Battle Ready
Category:
Brand Gaming / Promotional Advertising
Annual ID:
06210N
Award:
2006 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
The Coca-Cola Company
Title:
Upside Down
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
06063N
