The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
3 ID package
Agency: 3 / Albuquerque
Client: 3 Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Flutist
Agency: Abhijit / Mumbai
Client: Pandit Hariprasad Chaurasia Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Copyright
Agency: BBDO / Singapore
Client: Ella Cheong Spruson & Ferguson Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Info where it needs to go
Agency: Nonante / Montreal
Client: Libellule Images Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Tribeca Film Festival Visual Identity 2005
Agency: Ogilvy & Mather, New York / New York
Client: American Express/Tribeca Film Festival Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
I am fresh.
Agency: PENGUIN GRAPHICS / Hiroshima
Client: HAMAMOTO Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Identity
Agency: Shine Advertising / Madison
Client: Umi Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Thielen Designs' Stationary
Agency: Thielen Designs / Albuquerque
Client: Thielen Designs Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Good Samaritians
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political-Television / Single
Mother-In-Law
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political-Television / Single
Twinkies
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political-Television / Single
Bunso
Agency: BBDO Guerrero Ortega / Makati City
Client: UNICEF / Consuelo Foundation Inc. Category: Public Service/Political-Television / Single
High Rise
Agency: Clemenger BBDO / Wellington
Client: Land Transport NZ Category: Public Service/Political-Television / Single
Ed
Agency: DDB Seattle / Seattle
Client: Kaiser Family Foundation Category: Public Service/Political-Television / Single
Haunted
Agency: Grey Worldwide / Melbourne
Client: Transport Accident Commission (TAC) Category: Public Service/Political-Television / Single
Turtle Song
Agency: Leopold Ketel & Partners / Portland
Client: Oregon Coast Aquarium Category: Public Service/Political-Television / Single
Teleshop
Agency: Mother / London
Client: Amnesty International Category: Public Service/Political-Television / Single
Black Water Springs
Agency: Publicis Mojo / Walsh Bay
Client: WaterAid Australia Category: Public Service/Political-Television / Single
Lend a hand
Agency: Saatchi & Saatchi / Sydney
Client: UNIFEM Category: Public Service/Political-Television / Single
Anatomy Annual Report
Agency: Pivot Design, Inc. / Chicago
Client: Feinberg School of Medicine at Northwestern University Category: Brand and Corporate Identity Design / Annual Report
AXE Shower Gel
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Consumer Television / :20 and Under - Campaign
Miller Auditions
Agency: Young & Rubicam / Chicago
Client: Miller Brewing Company Category: Consumer Television / :20 and Under - Campaign
MLB
Agency: BBDO Atlanta / Atlanta
Client: Change the Policy Category: Public Service/Political-Print / Newspaper or Magazine - Single
Poo Car
Agency: DDB Canada, Toronto / Toronto
Client: Royal Ontario Museum Category: Public Service/Political-Print / Newspaper or Magazine - Single
Wire
Agency: DDB Canada, Toronto / Toronto
Client: Royal Ontario Museum Category: Public Service/Political-Print / Newspaper or Magazine - Single
Monsters - Stalin
Agency: Euro RSCG India / Mumbai
Client: Cancer Patients Aid Association Category: Public Service/Political-Print / Newspaper or Magazine - Single
Shut Up! (Lady)
Agency: JWT Lisbon / Alg
Client: APAV Category: Public Service/Political-Print / Newspaper or Magazine - Single
Crossing
Agency: Ogilvy Groep Nederland / Amsterdam
Client: Dutch Association for Traffic Victims (Vereniging Verkeersslachtoffers) Category: Public Service/Political-Print / Newspaper or Magazine - Single
Favorite Reading
Agency: The Martin Agency / Richmond
Client: JFK Library Category: Public Service/Political-Print / Newspaper or Magazine - Single
Named After
Agency: The Martin Agency / Richmond
Client: JFK Library Category: Public Service/Political-Print / Newspaper or Magazine - Single
Toe Rings/Cover-Up/Candy Stores
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political-Radio / Campaign
Sausage Biscuit
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Consumer Radio / Single
Genius/Mr. Backyard Bug Zapper Inventor
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Basketball Court Sweat Wiper Upper
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Jean Shorts Wearer
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Las Vegas Trip Taker
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Nosebleed Section fan
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Backyard BBQ
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Sushi
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Bud Bat
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Anheuser-Busch, Inc. Category: Consumer Radio / Single
Navy
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett Packard Category: Consumer Radio / Single
Starburst - Boyfriend
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods - Starburst Category: Consumer Radio / Single
Starburst - Emotional Guy
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods - Starburst Category: Consumer Radio / Single
Starburst - Sarcasm
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods - Starburst Category: Consumer Radio / Single
Can't Over-Love Your Underwear
Agency: The Richards Group / Dallas
Client: Fruit of the Loom Category: Consumer Radio / Single
Souvenirs
Agency: Young & Rubicam / Chicago
Client: The Travel Channel Category: Consumer Radio / Single
Award:
2006 Design Merit Award
Agency:
3 / Albuquerque
Client:
3
Title:
3 ID package
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
06083D
Award:
2006 Design Merit Award
Agency:
Abhijit / Mumbai
Client:
Pandit Hariprasad Chaurasia
Title:
Flutist
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
06084D
Award:
2006 Design Merit Award
Agency:
BBDO / Singapore
Client:
Ella Cheong Spruson & Ferguson
Title:
Copyright
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
06085D
Award:
2006 Design Merit Award
Agency:
Nonante / Montreal
Client:
Libellule Images
Title:
Info where it needs to go
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
06086D
Award:
2006 Design Merit Award
Agency:
Ogilvy & Mather, New York / New York
Client:
American Express/Tribeca Film Festival
Title:
Tribeca Film Festival Visual Identity 2005
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
06087D
Award:
2006 Design Merit Award
Agency:
PENGUIN GRAPHICS / Hiroshima
Client:
HAMAMOTO
Title:
I am fresh.
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
06088D
Award:
2006 Design Merit Award
Agency:
Shine Advertising / Madison
Client:
Umi
Title:
Identity
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
06089D
Award:
2006 Design Merit Award
Agency:
Thielen Designs / Albuquerque
Client:
Thielen Designs
Title:
Thielen Designs' Stationary
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
06090D
Award:
2006 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Good Samaritians
Category:
Public Service/Political-Television / Single
Annual ID:
06035T
Award:
2006 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Mother-In-Law
Category:
Public Service/Political-Television / Single
Annual ID:
06036T
Award:
2006 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Twinkies
Category:
Public Service/Political-Television / Single
Annual ID:
06037T
Award:
2006 Advertising Merit Award
Agency:
BBDO Guerrero Ortega / Makati City
Client:
UNICEF / Consuelo Foundation Inc.
Title:
Bunso
Category:
Public Service/Political-Television / Single
Annual ID:
06038T
Award:
2006 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
Land Transport NZ
Title:
High Rise
Category:
Public Service/Political-Television / Single
Annual ID:
06039T
Award:
2006 Advertising Merit Award
Agency:
DDB Seattle / Seattle
Client:
Kaiser Family Foundation
Title:
Ed
Category:
Public Service/Political-Television / Single
Annual ID:
06040T
Award:
2006 Advertising Merit Award
Agency:
Grey Worldwide / Melbourne
Client:
Transport Accident Commission (TAC)
Title:
Haunted
Category:
Public Service/Political-Television / Single
Annual ID:
06041T
Award:
2006 Advertising Merit Award
Agency:
Leopold Ketel & Partners / Portland
Client:
Oregon Coast Aquarium
Title:
Turtle Song
Category:
Public Service/Political-Television / Single
Annual ID:
06042T
Award:
2006 Advertising Merit Award
Agency:
Mother / London
Client:
Amnesty International
Title:
Teleshop
Category:
Public Service/Political-Television / Single
Annual ID:
06043T
Award:
2006 Advertising Merit Award
Agency:
Publicis Mojo / Walsh Bay
Client:
WaterAid Australia
Title:
Black Water Springs
Category:
Public Service/Political-Television / Single
Annual ID:
06044T
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
UNIFEM
Title:
Lend a hand
Category:
Public Service/Political-Television / Single
Annual ID:
06045T
Award:
2006 Design Merit Award
Agency:
Pivot Design, Inc. / Chicago
Client:
Feinberg School of Medicine at Northwestern University
Title:
Anatomy Annual Report
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
06064D
Award:
2006 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
AXE Shower Gel
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
06096T
Award:
2006 Advertising Merit Award
Agency:
Young & Rubicam / Chicago
Client:
Miller Brewing Company
Title:
Miller Auditions
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
06097T
Award:
2006 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Change the Policy
Title:
MLB
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06205A
Award:
2006 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Royal Ontario Museum
Title:
Poo Car
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06206A
Award:
2006 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Royal Ontario Museum
Title:
Wire
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06207A
Award:
2006 Advertising Merit Award
Agency:
Euro RSCG India / Mumbai
Client:
Cancer Patients Aid Association
Title:
Monsters - Stalin
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06208A
Award:
2006 Advertising Merit Award
Agency:
JWT Lisbon / Alg
Client:
APAV
Title:
Shut Up! (Lady)
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06209A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy Groep Nederland / Amsterdam
Client:
Dutch Association for Traffic Victims (Vereniging Verkeersslachtoffers)
Title:
Crossing
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06210A
Award:
2006 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
JFK Library
Title:
Favorite Reading
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06211A
Award:
2006 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
JFK Library
Title:
Named After
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06212A
Award:
2006 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Toe Rings/Cover-Up/Candy Stores
Category:
Public Service/Political-Radio / Campaign
Annual ID:
06020R
Award:
2006 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Sausage Biscuit
Category:
Consumer Radio / Single
Annual ID:
06021R
Award:
2006 Advertising Merit Award
Agency:
DDB Canada, Vancouver / Vancouver
Client:
ICBC
Title:
Stumble
Category:
Consumer Radio / Single
Annual ID:
06022R
Award:
2006 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Backyard Bug Zapper Inventor
Category:
Consumer Radio / Single
Annual ID:
06023R
Award:
2006 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Basketball Court Sweat Wiper Upper
Category:
Consumer Radio / Single
Annual ID:
06024R
Award:
2006 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Jean Shorts Wearer
Category:
Consumer Radio / Single
Annual ID:
06025R
Award:
2006 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Las Vegas Trip Taker
Category:
Consumer Radio / Single
Annual ID:
06026R
Award:
2006 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Nosebleed Section fan
Category:
Consumer Radio / Single
Annual ID:
06027R
Award:
2006 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Liar
Category:
Consumer Radio / Single
Annual ID:
06028R
Award:
2006 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Backyard BBQ
Category:
Consumer Radio / Single
Annual ID:
06029R
Award:
2006 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Sushi
Category:
Consumer Radio / Single
Annual ID:
06030R
Award:
2006 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Anheuser-Busch, Inc.
Title:
Bud Bat
Category:
Consumer Radio / Single
Annual ID:
06031R
Award:
2006 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett Packard
Title:
Navy
Category:
Consumer Radio / Single
Annual ID:
06032R
Award:
2006 Advertising Merit Award
Agency:
Lowe Bull Truth / Durban
Client:
Wonderbra
Title:
Parking Lot
Category:
Consumer Radio / Single
Annual ID:
06033R
Award:
2006 Advertising Merit Award
Agency:
saatchi & Saatchi / london
Client:
Monster
Title:
Puppet
Category:
Consumer Radio / Single
Annual ID:
06034R
Award:
2006 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Masterfoods - Starburst
Title:
Starburst - Boyfriend
Category:
Consumer Radio / Single
Annual ID:
06035R
Award:
2006 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Masterfoods - Starburst
Title:
Starburst - Emotional Guy
Category:
Consumer Radio / Single
Annual ID:
06036R
Award:
2006 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Masterfoods - Starburst
Title:
Starburst - Sarcasm
Category:
Consumer Radio / Single
Annual ID:
06037R
Award:
2006 Advertising Merit Award
Agency:
The Richards Group / Dallas
Client:
Fruit of the Loom
Title:
Can't Over-Love Your Underwear
Category:
Consumer Radio / Single
Annual ID:
06038R
Award:
2006 Advertising Merit Award
Agency:
Young & Rubicam / Chicago
Client:
The Travel Channel
Title:
Souvenirs
Category:
Consumer Radio / Single
Annual ID:
06039R
