The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Discipline
-
Discipline
All
- All
- Advertising
- Design
- Interactive
Award
-
Award
Merit
- All
- Best of Show Pencil
- Gold Pencil
- Silver Pencil
- Bronze Pencil
- Merit
Category
-
Category
Select Category
- Select Category
- Banners - Dynamic
- Banners - Fixed Space
- Beyond the Banner
- Brand and Corporate Identity Design
- Brand Gaming
- Broadcast Design
- Collateral Advertising
- Collateral Design
- Consumer Magazine
- Consumer Newspaper
- Consumer Radio
- Consumer Television
- Direct Mail
- Environmental Design
- Exceptional Innovation in Marketing
- Exceptional Innovation in Media
- Integrated Branding
- New Media Innovation & Development
- Non-Broadcast
- Online Movies
- Other Digital Media
- Outdoor
- Package Design
- Public Service / Non-Profit / Educational
- Public Service/Political-Print
- Public Service/Political-Radio
- Public Service/Political-Television
- Publication Design
- Small Space - Print
- Trade
- Viral and Email
- Web Sites
- Wireless
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
Imprints
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Consumer Television / :30/:25 - Single
Sky Diver
Agency: DDB/Chicago
Client: Anheuser-Busch Category: Consumer Television / :30/:25 - Single
Doctor
Agency: DDB Los Angeles / Venice
Client: Ameriquest Mortgage Category: Consumer Television / :30/:25 - Single
Policemen
Agency: DDB Mexico / Mexico City
Client: Volkswagen Mexico Category: Consumer Television / :30/:25 - Single
PBA on ESPN - "Crossword"
Agency: Ground Zero Advertising / Los Angeles
Client: ESPN Category: Consumer Television / :30/:25 - Single
ESPN "Dollhouse"
Agency: MJZ / Los Angeles
Client: ESPN Category: Consumer Television / :30/:25 - Single
ESPN "Laundry"
Agency: MJZ / Los Angeles
Client: ESPN Category: Consumer Television / :30/:25 - Single
Starbucks "Bleachers"
Agency: Fallon / Minneapolis
Client: Starbucks Category: Consumer Television / :30/:25 - Single
"Jogger"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: UMW Toyota Motor Category: Consumer Television / :30/:25 - Single
Sheepboys
Agency: TBWA\Chiat\Day/New York
Client: Masterfoods - Skittles Category: Consumer Television / :30/:25 - Single
Performance Enhancers
Agency: Wieden+Kennedy / New York
Client: ESPN SportsCenter Category: Consumer Television / :30/:25 - Single
Ray Charles
Agency: Lowe / Dubai
Client: Jumeirah Music Equipment Category: Consumer Magazine / Black and White: Full Page or Spread - Single
MLB
Agency: BBDO Atlanta / Atlanta
Client: Change the Policy Category: Public Service/Political-Print / Newspaper or Magazine - Single
Poo Car
Agency: DDB Canada, Toronto / Toronto
Client: Royal Ontario Museum Category: Public Service/Political-Print / Newspaper or Magazine - Single
Wire
Agency: DDB Canada, Toronto / Toronto
Client: Royal Ontario Museum Category: Public Service/Political-Print / Newspaper or Magazine - Single
Monsters - Stalin
Agency: Euro RSCG India / Mumbai
Client: Cancer Patients Aid Association Category: Public Service/Political-Print / Newspaper or Magazine - Single
Shut Up! (Lady)
Agency: JWT Lisbon / Alg
Client: APAV Category: Public Service/Political-Print / Newspaper or Magazine - Single
Crossing
Agency: Ogilvy Groep Nederland / Amsterdam
Client: Dutch Association for Traffic Victims (Vereniging Verkeersslachtoffers) Category: Public Service/Political-Print / Newspaper or Magazine - Single
Favorite Reading
Agency: The Martin Agency / Richmond
Client: JFK Library Category: Public Service/Political-Print / Newspaper or Magazine - Single
Named After
Agency: The Martin Agency / Richmond
Client: JFK Library Category: Public Service/Political-Print / Newspaper or Magazine - Single
Uncle Sam
Agency: Tribal DDB Dallas / Dallas
Client: happytaxday.com Category: Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Mini Banners
Agency: Domani Studios / Brooklyn
Client: Crispin Porter + Bogusky Category: Banners - Dynamic / Promotional Advertising - Single
Evidence
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Consumer Television / :20 and Under - Single
Door
Agency: DDB Amsterdam / Amstelveen
Client: Pon's Automobielhandel B.V. Category: Consumer Television / :20 and Under - Single
COACH
Agency: TAXI / Toronto
Client: Pfizer Canada, Viagra Category: Consumer Television / :20 and Under - Single
ELEVATOR
Agency: TAXI / Toronto
Client: Pfizer Canada, Viagra Category: Consumer Television / :20 and Under - Single
OFFICE
Agency: TAXI / Toronto
Client: Pfizer Canada, Viagra Category: Consumer Television / :20 and Under - Single
Otter
Agency: Young & Rubicam / Chicago
Client: Miller Brewing Company Category: Consumer Television / :20 and Under - Single
Bar Napkins - Loin Cloth, Flag, Moustache
Agency: Bartle Bogle Hegarty / New York
Client: Unilever Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Go Cards - Car, Cupboard, Elevator, Bleacher
Agency: Bartle Bogle Hegarty / New York
Client: Unilever Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Hand Stamp - Name/Number
Agency: Bartle Bogle Hegarty / New York
Client: Unilever Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Heeeaa!
Agency: DDB Worldwide Pte Ltd / Singapore
Client: J H Kim Taekwondo Institute Singapore Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
"Red Eye"
Agency: FCB Johannesburg / Johannesburg
Client: Adcock Ingram / Oculosan Eye Drops Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Kiss
Agency: Grey Worldwide South Africa / Johannesburg
Client: 3M Reclosable Fasteners Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Egg
Agency: McCann Erickson Singapore / Singapore
Client: Groupe SEB Singapore Pte Ltd Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Spine
Agency: Ogilvy & Mather / Mexico, D.F.
Client: Motorola Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Wall
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: Jim Aitchison Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Shenzhen Mobile ATM
Agency: Ogilvy & Mather, Guangzhou / Guangzhou
Client: Shenzhen Mobile Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Taxi Window
Agency: Ogilvy & Mather, Guangzhou / Guangzhou
Client: Zhujiang Beer Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Edible Paper
Agency: Saatchi & Saatchi GmbH / Frankfurt am Main
Client: Diakonie Katastrophenhilfe (Emergency Aid) Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Thong
Agency: TBWA\RAAD / Dubai
Client: Bendon Lingerie Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Help Us Stop It
Agency: Agency.com / London
Client: NSPCC Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Campaign
Bru
Agency: Kinetic Singapore / Singapore
Client: Wong Coco Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Breathe
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Weston Corporation - Reebok Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Travel Should Take You Places
Agency: Young & Rubicam / Chicago
Client: Hilton Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Mind Games: Head Space
Agency: Bloc Media / London
Client: Sony Computer Entertainment Europe Category: Brand Gaming / Promotional Advertising
Kalles striped Jumbo tube
Agency: Forsman & Bodenfors / Gothenburg
Client: Abba Seafood Category: Brand Gaming / Promotional Advertising
Battle Ready
Agency: Pop&Co. / New York City
Client: Cartoon Network Category: Brand Gaming / Promotional Advertising
Upside Down
Agency: AgênciaClick / São Paulo
Client: The Coca-Cola Company Category: Banners - Fixed Space / Business to Consumer - Single